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noreply@blogger.com (Seo Terminology Analytics) — Mon, 08 Apr 2013 14:03:00 +0000

SEO | SEO ON PAGE | ABOUT SEO | HOW TO DO SEO | WHAT IS SEO

What is Seo?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Who Uses Seo:
If a website is currently ranked #10 on Google for the search phrase, "how to make egg rolls," but wants to rise to #1, this websites needs to consider SEO. Because search engines have become more and more popular on the web, nearly anyone trying to get seen on the web can benefit from a little SEO loving.

History of Search Engines:
   In the early days of Internet development, its users were a privileged minority and the amount of available information was relatively small. Access was mainly restricted to employees of various universities and laboratories who used it to access scientific information. In those days, the problem of finding information on the Internet was not nearly as critical as it is now.

   Site directories were one of the first methods used to facilitate access to information resources on the network. Links to these resources were grouped by topic. Yahoo was the first project of this kind opened in April 1994. As the number of sites in the Yahoo directory inexorably increased, the developers of Yahoo made the directory searchable. Of course, it was not a search engine in its true form because searching was limited to those resources who’s listings were put into the directory. It did not actively seek out resources and the concept of seo was yet to arrive.

   Such link directories have been used extensively in the past, but nowadays they have lost much of their popularity. The reason is simple – even modern directories with lots of resources only provide information on a tiny fraction of the Internet. For example, the largest directory on the network is currently DMOZ (or Open Directory Project). It contains information on about five million resources. Compare this with the Google search engine database containing more than eight billion documents.

   The WebCrawler project started in 1994 and was the first full-featured search engine. The Lycos and AltaVista search engines appeared in 1995 and for many years Alta Vista was the major player in this field.

   In 1997 Sergey Brin and Larry Page created Google as a research project at Stanford University. Google is now the most popular search engine in the world.

   Currently, there are three leading international search engines – Google, Yahoo and MSN Search. They each have their own databases and search algorithms. Many other search engines use results originating from these three major search engines and the same seo expertise can be applied to all of them. For example, the AOL search engine (search.aol.com) uses the Google database while AltaVista, Lycos and AllTheWeb all use the Yahoo database.search engine submissions go to http://seoterminologyanalytics.blogspot.in/p/directory-submissions.html

                                                  SEO GUIDELINES

If you’re new to the world of search engine optimization, you may not know where to start. You may be fascinated with the idea of doing business around the world, but the reality is that you have to be seen before you can sell. This article covers ten basic facts to keep in mind about how the Internet and search engines work when you’re busy building a web site.

With the advent of computers and the Internet, a whole new meaning was given to the term "globalization." Websites came into being and what was initially seen as a sales gimmick for large scale companies, is today taken as an essential sales strategy, even for a local small-scale businesses. Almost everyone in the commercial sector is aware that websites are essential if one is looking to succeed and grow in their business sphere. It is no wonder, then, that right from Coke to a small scale bulb producer in Holland, everyone boasts a website.

Business people have realized that depriving your business of a website can translate to depriving your business of clients. The entire globe is a consolidated market. All one needs to do is to set up an efficient web site and tap potential customers worldwide.

This is where Search Engine Optimization steps in. Search engine optimization is the art of developing web content by adopting certain keywords that help in attracting traffic to the site. There is no doubt that there are several other forms of diverting traffic toward your website, such as pay-per-click adds, link advertising, and so forth. However, it has been observed that search engine optimized content development is one of the most effective as well as easy methods of increasing web traffic.

A few facts about SEO development will help you understand the importance of the strategy as well as learn how to develop appropriate search engine friendly content.

Most prospects come via search engines- Regardless of how easy it is to remember your web site’s name, it is probable that up to 90 percent of the traffic it sees is attracted via search engines. Most people use keywords to look for providers, and then conduct a comparison between the names that come up. Therefore, it is imperative that you do not lose out on these prospects, who may not have heard of your company, but are looking for products that you sell. It is a fact that ignoring search engine optimization will lead you to lose out to competitors who sell similar products.

Well-known search engines work the best – There are several search engines out there, but ask around and most people will stop after naming Google and Yahoo. These search engines are very well-known, therefore they are the most used — and they’re set up to handle the traffic you’d expect from such popular sites. Big-name search engines will ensure that the host site is functional 99 percent of the time. A host site that is frequently down repels prospects, which automatically translates to less traffic for the website begin hosted. So the trick is to ensure that you select search engines that are popular and keep their site operational almost always.

Most users use more than one keyword to search – Another important fact about SEO is that the keyword selection must be attacked from the point of view of the users. It is a known fact that most users use a search phrase rather than a single word. It is therefore imperative to organize content that is not keyword rich but rather key phrase rich. Instead of using a keyword as common as say, "shoes" it would be better to use"’red shoes," "cheap shoes," "leather shoes" and so on. Statistics show that 32.58% users use two word phrases when using a search engine.

Tracking the user- The golden rule of commercial success is to deliver in accordance with the client’s needs. If you know what the customer wants, then you will be able to tap in on the potential of a sale much more. Similarly, search engine optimization can also be mastered if you know what the prospect is looking for and the means they adopt for this search.

Interestingly, there are several methods that allow you to track your target customers. Tracking will enable you to assess which search engines are being used by your prospects and what types of keywords they are employing in this search. Armed with this knowledge, you shall be able to tame the SEO demon easily. Develop content around the popular keywords that prospects are using to search for products similar to yours. Once the content has been developed, place it on your site and make sure it is indexed by the search engines that the prospects are using the most.

Optimizing for multiple search engines – Choosing to optimize for a single search engine is like placing all your eggs in one basket. While it is true that one must try to optimize for a popular search engine, this does not mean that you can afford to ignore all the others (though that is becoming more and more true with Google’s increasing dominance). A more coherent SEO strategy would be one where several search engines are considered as means to deliver the site to the prospect. Each person visiting your site has the potential to convert into a client. Therefore the more search engines you use for this purpose the more traffic you add to your site.

Check and re check – Once you have created search engine optimized content and posted it, you cannot simply put your feet up and expect conversions. You must check and recheck to confirm if the content is actually working. Tracking comes in handy for this once more. E- commerce supporting software that allows you to analyze how many hits the site managed, what keywords were used by the prospects, which search engines were employed, how long the prospect stayed on the site, which pages they viewed, how many prospects converted, what services they were looking for, etc, are a must. The answers to these questions will help you develop a better website by summing up the results of your SEO efforts, so you can adjust your strategy accordingly.

Update constantly- Time is never still; it is in constant flux, and this holds true for the Internet too. Things on the net change continuously. What was good enough last night may be beaten by your competition by tomorrow morning. If you hope to maintain your standing and even prevail, you must at all times keep pace with this change. It is therefore necessary to update your content often. Maintaining your website is one of the most important aspects of search engine optimization. Continuing with an outdated site, content or keywords will fail to attract prospects.

High rank in the search engine results - Most users rarely go beyond the first or second page of the search results. Unless you maintain a high position on the search engine results pages (SERPs), your chances of attracting prospects via the search engine will be highly diminished. It is very important that your site comes up as high as possible on the results page . For this an effective keyword density will need to be adopted, along with the use of popular keywords and phrases.

Appropriate keyword density- Keyword density is the number of times that the keyword appears in a web page’s content. It is this density that decides the search engine page rank that the site shall enjoy. It is one factor search engines use in deciding whether the page is relevant to the searcher’s query.

However, this does not mean that only the keyword density is to be given regard while the quality of the content maybe completely ignored. Remember, unless your content is good, even if you do manage to pull in prospects using keywords, you will not be able to make converts. Since it is the final sale that is the backbone of any commercial venture, you cannot ignore the quality of the content at any given time.

Today there are highly intelligent search engines being developed which do not fall for content that is merely rich in keywords. Some search engines might even penalize web sites that are too keyword-rich, figuring that they contain nonsense. So keep in mind that search engines will look at other factors to judge whether your page is relevant to a particular search (Google’s algorithms are said to examine 50 factors or more). On average, a keyword density of three to four percent is considered safe.

Keyword placement - Keyword placement is as important as keyword density. Placing keywords carefully in the right areas rather than simply bunching them all together will go a long way to ensuring that the search engines see your content as being of good quality. On average, it is safe to say that ensuring that the keyword appears once in the title, once in the first and last sentence of the content and once every 100 to 150 words in the body of the content is fairly good keyword placement. At no point should the keyword override the quality of the content. Remember, most readers can be lost or captured by the first few sentences of any piece of writing.

While the ten pointers listed above are the basic facts about SEO content creation, this is not to say that they are the only steps one needs to follow. Building on these pointers and adding your own special qualities will help you to create high quality content and therefore generate additional traffic for your website.

Common search engine principles:
   To understand seo you need to be aware of the architecture of search engines. They all contain the following main components:

   Spider - a browser-like program that downloads web pages.

   Crawler - a program that automatically follows all of the links on each web page.

   Indexer - a program that analyzes web pages downloaded by the spider and the crawler.

   Database - storage for downloaded and processed pages.

   Results engine - extracts search results from the database.

   Web server - a server that is responsible for interaction between the user and other search engine components.

   Specific implementations of search mechanisms may differ. For example, the Spider+Crawler+Indexer component group might be implemented as a single program that downloads web pages, analyzes them and then uses their links to find new resources. However, the components listed are inherent to all search engines and the seo principles are the same.

   Spider This program downloads web pages just like a web browser. The difference is that a browser displays the information presented on each page (text, graphics, etc.) while a spider does not have any visual components and works directly with the underlying HTML code of the page. You may already know that there is an option in standard web browsers to view source HTML code.

   Crawler This program finds all links on each page. Its task is to determine where the spider should go either by evaluating the links or according to a predefined list of addresses. The crawler follows these links and tries to find documents not already known to the search engine.

   Indexer This component parses each page and analyzes the various elements, such as text, headers, structural or stylistic features, special HTML tags, etc.

   Database This is the storage area for the data that the search engine downloads and analyzes. Sometimes it is called the index of the search engine.

   Results Engine The results engine ranks pages. It determines which pages best match a user's query and in what order the pages should be listed. This is done according to the ranking algorithms of the search engine. It follows that page rank is a valuable and interesting property and any seo specialist is most interested in it when trying to improve his site search results. In this article, we will discuss the seo factors that influence page rank in some detail.

   Web server The search engine web server usually contains a HTML page with an input field where the user can specify the search query he or she is interested in. The web server is also responsible for displaying search results to the user in the form of an HTML page.

Internal ranking factors
   Several factors influence the position of a site in the search results. They can be divided into external and internal ranking factors. Internal ranking factors are those that are controlled by seo aware website owners (text, layout, etc.) and will be described next.

   A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters).

   Search engine visibility is increased as the amount of page text increases due to the increased likelihood of occasional and accidental search queries causing it to be listed. This factor sometimes results in a large number of visitors.

Learn How Search Engine Submission Results In Even More Site Traffic
Search engine submission can be considered a method to market your site and calls for the straightforward submission of a site’s URL to many search engines. This used to be the favored method of getting websites listed. But many search engines presently make use of different ways to seek out webpages. Although this is the case, there are a couple of good reasons why you must do search engine submission for your webpage.

If you have a brand-new web-based business, there is a big possibility that you also got a new webpage to support it. It’s better to submit a website than wait around for it to be noticed by spiders. Submitting your site will enable it to be detected by folks via basic search queries.

The next reason why site submission is a good way to advertise your website involves search engines’ updates: when a search engine is updated and you’ve sent your site’s URL to it, it would generate your website again as part of the search results.

There’s two ways to submit a webpage. You can submit it one page at a time or utilize a sitemap to submit all the site’s contents as well as links in a single instance. But the easiest way to execute site submission is to just send in your webpage’s home page. If your webpage is made well, search engines would start listing it right after it’s submitted. The idea is to make your webpage appear as among the best search results. The sites that get the best spots would have more traffic since people regularly consider just the leading results and select a site to visit in accordance with those rankings.

A webmaster has to optimize a website to be placed in the top 10 listings. The factors that have to be taken into consideration to make a website get noticed include the hierarchy structure of the webpage, keyword placement and keyword density.

In the year 2004, the top search engines acquired the capability to find new websites immediately. This is done by having an automatic indexer locate links coming from other sites. Backlink services could be used to make certain that you will have a lot of backlinks to your site, which would then be located by most search engines and also have an effect on your rankings.

These days, site submission is necessary only if a new website is rolled out. Believe it or not, this might violate the Terms of Service agreements of the major search engines. In the event that a search engine determines that you’ve dishonored its Terms of Service, it’ll bar your webpage from being added to its search results. Regardless, a webmaster could make use of all the submission methods in the international market as long as she / he goes through each and every Terms of Service agreement; making use of all of the popular search engines will yield the best results for a website.

Despite the presence of spiders, lots of international search engines still need to have sites submitted to them. This ascertains that website owners can reach an incredible number of internet users in a variety of markets. You could utilise applications to help you submit your site, and there’s also many enterprises that will help you make certain that your webpage is indexed correctly.

Number of keywords on a page:
   Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. In addition, all of the words from the phrase should be used separately several times in the remaining text. There should also be some difference (dispersion) in the number of entries for each of these repeated words.

   Let us take an example. Suppose we optimize a page for the phrase "seo software” (one of our seo keywords for this site) It would be good to use the phrase “seo software” in the text 10 times, the word “seo” 7 times elsewhere in the text and the word “software” 5 times. The numbers here are for illustration only, but they show the general seo idea quite well.

Keyword density and seo:
   Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. If the density is too high, the search engine may activate its spam filter. If this happens, the page will be penalized and its position in search listings will be deliberately lowered.

   The optimum value for keyword density is 5-7%. In the case of keyword phrases, you should calculate the total density of each of the individual keywords comprising the phrases to make sure it is within the specified limits. In practice, a keyword density of more than 7-8% does not seem to have any negative seo consequences. However, it is not necessary and can reduce the legibility of the content from a user’s viewpoint.

Location of keywords on a page:
   A very short rule for seo experts – the closer a keyword or keyword phrase is to the beginning of a document, the more significant it becomes for the search engine.

Text format and seo:
   Search engines pay special attention to page text that is highlighted or given special formatting. We recommend:

   - use keywords in headings. Headings are text highlighted with the «H» HTML tags. The «h1» and «h2» tags are most effective. Currently, the use of CSS allows you to redefine the appearance of text highlighted with these tags. This means that «H» tags are used less than nowadays, but are still very important in seo work.;

   - Highlight keywords with bold fonts. Do not highlight the entire text! Just highlight each keyword two or three times on the page. Use the «strong» tag for highlighting instead of the more traditional «B» bold tag.

Title Tag:
   This is one of the most important tags for search engines. Make use of this fact in your seo work. Keywords must be used in the TITLE tag. The link to your site that is normally displayed in search results will contain text derived from the TITLE tag. It functions as a sort of virtual business card for your pages. Often, the TITLE tag text is the first information about your website that the user sees. This is why it should not only contain keywords, but also be informative and attractive. You want the searcher to be tempted to click on your listed link and navigate to your website. As a rule, 50-80 characters from the TITLE tag are displayed in search results and so you should limit the size of the title to this length.

Keywords in links:
   A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank.

ALT Attributes in Images:
   Any page image has a special optional attribute known as "alternative text.” It is specified using the HTML «ALT» tag. This text will be displayed if the browser fails to download the image or if the browser image display is disabled. Search engines save the value of image ALT attributes when they parse (index) pages, but do not use it to rank search results.

   Currently, the Google search engine takes into account text in the ALT attributes of those images that are links to other pages. The ALT attributes of other images are ignored. There is no information regarding other search engines, but we can assume that the situation is similar. We consider that keywords can and should be used in ALT attributes, but this practice is not vital for seo purposes.

Description Meta tag:
   This is used to specify page descriptions. It does not influence the seo ranking process but it is very important. A lot of search engines (including the largest one – Google) display information from this tag in their search results if this tag is present on a page and if its content matches the content of the page and the search query.

   Experience has shown that a high position in search results does not always guarantee large numbers of visitors. For example, if your competitors' search result description is more attractive than the one for your site then search engine users may choose their resource instead of yours. That is why it is important that your Description Meta tag text be brief, but informative and attractive. It must also contain keywords appropriate to the page.

Keywords Meta Tag:
   This Meta tag was initially used to specify keywords for pages but it is hardly ever used by search engines now. It is often ignored in seo projects. However, it would be advisable to specify this tag just in case there is a revival in its use. The following rule must be observed for this tag: only keywords actually used in the page text must be added to it.

One page – one keyword phrase:
   For maximum seo try to optimize each page for its own keyword phrase. Sometimes you can choose two or three related phrases, but you should certainly not try to optimize a page for 5-10 phrases at once. Such phrases would probably produce no effect on page rank.

Seo and the Main page:
   Optimize the main page of your site (domain name, index.html) for word combinations that are most important. This page is most likely to get to the top of search engine lists. My seo observations suggest that the main page may account for up to 30-40% percent of the total search traffic for some sites

   Search engines do have algorithms for consolidating mirrors and pages with the same content. Sites with session IDs should, therefore, be recognized and indexed correctly. However, it is difficult to index such sites and sometimes they may be indexed incorrectly, which has an adverse effect on seo page ranking. If you are interested in seo for your site, I recommend that you avoid session identifiers if possible.

Redirects:
   Redirects make site analysis more difficult for search robots, with resulting adverse effects on seo. Do not use redirects unless there is a clear reason for doing so.

Hidden text, a deceptive seo method:
   The last two issues are not really mistakes but deliberate attempts to deceive search engines using illicit seo methods. Hidden text (when the text color coincides with the background color, for example) allows site owners to cram a page with their desired keywords without affecting page logic or visual layout. Such text is invisible to human visitors but will be seen by search robots. The use of such deceptive optimization methods may result in banning of the site. It could be excluded from the index (database) of the search engine.

Link importance (citation index, link popularity):
   You can easily see that simply counting the number of inbound links does not give us enough information to evaluate a site. It is obvious that a link from www.microsoft.com should mean much more than a link from some homepage like www.hostingcompany.com/~myhomepage.html. You have to take into account link importance as well as number of links.

   Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published.

Link text (anchor text):
   The link text of any inbound site link is vitally important in search result ranking. The anchor (or link) text is the text between the HTML tags «A» and «/A» and is displayed as the text that you click in a browser to go to a new page. If the link text contains appropriate keywords, the search engine regards it as an additional and highly significant recommendation that the site actually contains valuable information relevant to the search query.

How to Analyze Keyword Competition
Competitive analysis for keywords involves assessing the amount of competition for each keyword and the strength of the competition. While the amount of competition for a given niche is hard to quantify except in broad, subjective terms like *somewhat competitive* or [extremely competitive], the amount of competition for a given keyword is easy to quantify. We define the amount of competition for a keyword by the number of pages that are indexed for the term in Google. This number is sometimes referred to as the index count. The keyword “personal trainer” entered into Google, surrounded by quotes, shows 38.5 million results in Google index.

This figure is shown directly under the search field in the Google search result page: *About 38,500,000 results (0.44 seconds).* The exact number of search results will naturally depend on which data center Google accesses, but will be roughly the same. When *online personal trainer* is searched, *only* 372,000 results were found. You’ll find lower result numbers for longer tail keywords to be a fairly consistent pattern: the more terms a keyword has for the same root term, the fewer pages will be indexed.

Be sure to put quotes around the phrase being checked. For counting search results indexed, quotation marks are necessary to distinguish variations between keywords. For instance, *red toasters* shows 92,300 results, while *toasters red* shows 53,600 results. Just like looking up a term in the Keyword Tool without setting it to Exact Match, looking up the index count in Google will yield misleading information if you forget the quotes.

Take 10 of the good keywords from your spreadsheets, and enter each of them with quotes into Google, e.g.:

    *online personal trainer*: 775,000 results
    *online personal fitness trainer*: 387,000 results
    *virtual personal trainer*: 53,000 results

Fewer results mean lower competition. All things being equal, it takes less time to outrank 53,000 other pages for a keyword that it would to outrank 775,000 pages. Depending on the strength of the competing pages, a keyword that needs to beat out fewer than 60,000 pages can get a top ten ranking in one to three months. What exactly does “strength” mean? There are a couple of ways to assess the strength of the competition: one that works in conjunction with index count, and one that ignores index count.

The first method is a little more labor intensive, but provides a slightly more reliable time frame for when to expect a good ranking. The second method is just simpler. It should be pointed out that no known method of competition analysis provides a magic formula for knowing exactly how long or how many links is required to get to the top of Google for a given keyword. The main objective of analyzing competition is to distinguish keywords that are worth pursuing from keywords that are time sinks that are unlikely to give a good return on investment.

1. How Search Engines Work
The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines. After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.

When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one page (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index with the search string.

There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, Bing, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you'd like to be at the top.

The last step in search engines' activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.

2. Differences Between the Major Search Engines
Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.

There are many examples of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!.

                                                    Search Engine Submissions
To put it simply, Search engine submission involves submitting a web site directly to a web search engine by webmasters. Though it is not necessary to submit the web pages manually as the spiders are capable of finding the web pages independently.

Web site submission is typically done in the case of new web sites that might take time to get indexed by the search engines. Web master also submit web pages to make sure that these sites are updated in the respective search engines.

Submission process
Webmasters can submit a few web pages at a time or can submit the entire site at one time with a sitemap. However, in most cases only the home page needs to be submitted as the search engines are capable of crawling the whole site by using the home page, which is well optimized and designed perfectly.

Most websites want to be listed in popular search engines and the web pages that appear high on the search results get the maximum visibility and user clicks compared to the results in the lower pages. Most search engine users never bother to scroll beyond the first page of search engine results, which makes it a hotly contested fight among websites to rank the best to find a place in top 10 search result page.

To ensure the best position in search engine results, webmasters must optimize their web pages, the process of which is called search engine optimization. The placement and density of keywords, the web page designs, navigation links and the number of web pages are some of the factors that could influence the pagerank of a website.

Web Site Promotion & Search Engine Submission Guidelines
Web site promotion by way of proper search engine submission is essential for most types of web sites, but not all. Which types require it? We answer this question by listing the different methods of website promotion (search engines being but one of these) and discuss how important each is to each type of website.

   Major search engines and directories
    Successful ranking (first 3 pages) in one or more of the major search engines for one or more popular search phrases AND/OR being listed in one of the major internet directories (Yahoo, Looksmart, DMOZ).

   An Overview of the Basic Rules
It’s an ongoing effort to get indexed and stay indexed. You want your rankings to improve over time – the goal is to be within the top 30 search results in at least one of the major search engines for your main keyword phrase, or you really are not ranked at all.

There are five (5) ways to improve or maintain your rankings:

    Keyword Optimization
    Link Popularity
    The more you are linked to by other web sites that have similar keywords to yours the more “popular” you are and the higher you rank for those keywords. This can only be expected to be a gradual improvement over time – the higher your rankings the more you’re seen which thus increases your chances of being linked to by others which increases your popularity factor which then improves your rankings.

    Re-submit Correctly
    Some search engines, like Google, say that you do not need to re-submit, especially if nothing on your web site has changed, because they will find your site anyway when they periodically spider the entire www. However, others (us included) say that it is a good idea to do so every 45 days if nothing has changed and every 3 weeks if keywords or content has changed significantly.

    “… you can repromote your site to the search engines as often as you want, but more than once a month or so isn’t going to do you much good. I recommend re-promoting your home page and other important pages to the search engines ‘Once a Month, whether they need it or not.’”

    Also, you never re-submit to the directories (Yahoo!, DMOZ, LookSmart) once you’ve been admitted and never more than once every 90 days while you’re still trying to get in.

Prepare Your Web pages

Determine the most effective primary and secondary keyword phrases

Ideally, this was completed in Step 1 before composing the page content. If not, adjust the content now accordingly.

Google External Keyword Tool
This tool can be used to obtain the frequency with which specific keyword phrases were searched on in the last month. It allows you to see what keyword phrases users are actually entering into the search engines and it ranks them according to frequency. Throw a few keywords at it and see what it can tell you. Select the most popular, yet relevant, user keyword phrases as the main keyword phrases of your web page(s). Do this analysis for every page that you consider important and unique enough to warrant submission to the search engines. Usually this is only your index page.

In addition, the following links provide a more sophisticated analysis of what constitutes well selected primary and secondary keyword phrases …

Finding the Perfect Keywords
Expert Sumantra Roy factors in the number of existing pages which are already using a particular keyword phrase with the frequency data provided above to produce an “effectivity” index for determining the best keywords.

Focus Your Keywords

Successful web site promotion…

The Keyword Susser

Provides a convenient interface to the GoTo.com database of user entered keywords. Allows you to submit a list of keyword phrases and analyses their popularity.

Keywords Database Sites

Determine the most popular keywords in use at these FREE sites.

Optimize the page(s) for search engine success by incorporating the primary and secondary keyword phrases into the page content

Ideally, this was completed in Step 1 (Web Site Design) before composing the page’s content. If not, adjust the content now accordingly.

Power up Your Traffic with Search Engines

Next, using the main keyword phrases incorporate them cleverly into your page´s meta tags. The following links provide the rules for this process.

Search Engine Optimization FREE!

“when it comes to getting ranked by search engines, the only tags that matter are TITLE, and the META tags KEYWORDS and DESCRIPTION…”

Which search engines should you submit to? The answer is – all of them. However, you cannot submit to every search engine in the world manually (it would take forever) and you cannot rely exclusively on auto submission services for all of your submission requirements because they are not as reliable as manual submissions (some major engines will not even acknowledge them). The solution, then, is to manually submit to the major search engines – the ones that are currently the most popular – and auto submit to everything else.

Now, to complete the analysis:
    Select the top 10 search engines from the statistical reports and consider these the major search engines. They alone account for about 72% of the total search engine activity for a given month.

    For each of these top 10 search engines determine their underlying “feed” engines (look at Search Engine Alliances Chart and Search Engine Relationship Chart). Some search engines use only their own indexes for results while others use an assortment of other search engines indexes as “feeds”. Write these all down for each of the top 10 and cross out any duplicates. This distilled “feed” list is now your manual submission list.

Do the required manual and auto submittals
    Manually submit just your index page to every search engine on the “feed” list that you have created above. Do this by going to each search engine home page and finding the link for ‘add url’ or ‘submit url’ or ‘add site’ or something similar. Enter the required information. The actual links to these “manual submission” pages are included in the example below.

    Auto submit just your index page to EVERY OTHER search engine not on the “feed” list. The top 10 only account for about 72% of the total search engine activity for a given month. This is not enough. You want to be in the upper 90th percentile in terms of search engine saturation. But this would take forever because you would have to submit to the top 50 (or thereabouts) and each would have to be analyzed and submitted to manually. This is why using an automatic submission service to complete the task is the most logical thing to do.The auto submission service that we use is:

    “… If you have a website you want to promote, you should check out SelfPromotion.com. It’s a resource for do-it-yourselfers where you can learn to prepare your pages for the search engines, then use a sophisticated url submission robot to submit your webpages to all the important search engines and directories. You’ll also find tutorials about website promotion, submitting to yahoo, and much more. Best of all, you can use the site for free — if you like it, pay what YOU think it’s worth! The guy who runs it has reinvented tipping! ”

    We paid a modest fee to establish a paid account that automatically resubmits our pages every 45 days for one year and transmits email notification each time this occurs.

    Auto submit all of your other important pages, if any, to EVERY search engine – even those on the “feed” list.
            Auto submit just your index page to every other search engine in the world (those not done manually). The top 10 only account for about 72% of the total search engine activity for a given month. This is not enough. You want to be in the upper 90th percentile in terms of search engine saturation. But this would take forever because you would have to submit to the top 50 (or thereabouts) and each would have to be analyzed and submitted to manually. This is why using an automatic submission service to complete the task is the most logical thing to do. Re-submit to these every 45 days just to be sure.The auto submission service that we use is:

    “… If you have a website you want to promote, you should check out SelfPromotion.com. It’s a resource for do-it-yourselfers where you can learn to prepare your pages for the search engines, then use a sophisticated url submission robot to submit your webpages to all the important search engines and directories. You’ll also find tutorials about website promotion, submitting to yahoo, and much more. Best of all, you can use the site for free — if you like it, pay what YOU think it’s worth! The guy who runs it has reinvented tipping! ”

    We paid a modest fee to establish a paid account that automatically resubmits our pages every 45 days for one year and transmits email notification each time this occurs.

    Auto submit all of your other important pages, if any, to every search engine in the world INCLUDING those in the top 10 “feed” list. Re-submit every 45 days, just to be sure, at a rate of no more than one page every 25 hours per search engine.

Monitor Your Rankings
Track Your Search Engine Rankings Monthly

SERanker FREE
Perfect tool to track your website´s ranking over time. You want to be ranked in the first three (3) pages of a search engine´s search results for your preferred keyword phrases. If you did everything correctly in keyword selection & web page optimization (see above) and you submitted everything correctly your ranking should steadily increase over time, particularly if other websites start linking to your´s (thereby increasing your website´s popularity).

                           Seo using two methods

On-Page Optimization: On Page Seo Refers all Seo Activities done on the Website that Needs to be Ranked. They Include:

•    Domain Optimization

•    Keyword Analysis

•    Website Analysis

•    Competitor Website Analysis

•    Title Tag

•    Meta Tagging

•    Heading Tag

•    Alt Tags

•    Content Optimization

•    Internal Linking

•    W3C Markup Validation

•    Keyword Density

•    301 Redirection

•    Reporting client

•    Webmaster Tolls Setup [ Google, Yahoo and Bing ]

•    Google Analytics

Off-Page Optimization: Off Page Refers to any Activity we do to Get Links To point to Our Site. They Include:

•    Search Engine Submission

•    Directory Submission

•    Forum Posting

•    Social Book-marking

•    Article submission

•    Creating Wordpress, Blogs, Hub Pages, Squidoo Lenses

•    Creating Profiles in Social Networking [ Facebook, Twitter, Linkedin etc.,]

•    Posting Press Releases, Yellowpages and Classifieds

•    Comment Posting in related category

•    Link Exchange [ One Way and Reciprocal ]

•    Google Group Discussion

•    Yahoo Group Discussion

•    Yahoo Answers

•    Google Sitemap Creation [ xml sitemap ]

•    Yahoo Sitemap Creation [ txt sitemap ]

•    Robots.txt Creation [ Robots.txt ]

•    Youtube submission

•    Hotfrog listing

•    Google places listing

•    Events promotion

•    Linkedin profile creation

•    Goggle+ profile creation

•    Twitter streaming

•    Web2.0 Technologies

•    Yahoo Flicker

•    Local classified posting

SEO QUESTIONS AND ANSWERS | FAQ IN SEO | SEO QUESTIONS | SEO HOW TO DO IT

noreply@blogger.com (Seo Terminology Analytics) — Mon, 08 Apr 2013 13:46:00 +0000

SEO QUESTIONS AND ANSWERS | FAQ IN SEO | SEO QUESTIONS | SEO HOW TO DO IT

WHAT is SEO?
SEO = Search Engine Optimization, ie getting your site ranked higher so more people show up at your doorstep.
In theory we’re interested in all search engines. In practice SEO = Google.

What is Search Engines?
Search Engines are very critical key element useful to find out specific and relevant information through huge extent of World Wide Web. Some major commonly used search engine:
Google, Yahoo, Bing

Tell me something about Google:
Google is the world’s largest and renowned search engine incorporating about 66.8% of market share. It was introduced in 1998 by students of Stanford University students Sergey Brin and Larry Page. The unique algorithmic ranking system is considered as its key of success. Apart of Google Mail services there are various worthy and useful tools are being offered absolutely free which include Blogger, Feedburner, YouTube, Google Plus, Adsense, Webmaster Tools, Adword, Analytics and many more.

Explain distinct types of SEO practice?
Primarily two types of SEO are being sporting in practice – Off-Page SEO and On-Page SEO.

Off-Page SEO is the method of earning backlinks from other websites in order to enhance the ranking of the site. This method include various method of SEO including Blog posting, forum, article submission, Press release submission, classified and miscellaneous.

On-Page SEO is the process of optimizing a website which includes on-site work such as writing content, title, description, Alt tag, Meta tags as well as ensuring web-page’s code and design which can be indexed and crawled by search engines properly.

Why do I need SEO services?
SEO services help your site rank better in the search engines. Better rankings drives more traffic to your site, creating the ability for better exposure and revenue streams.

What's the difference between SEO and SEM?
While some people use SEO and SEM interchangeably, SEO (search engine optimization) is actually a part of SEM (search engine marketing).

SEO refers to the process of using on and off page factors (typically free) to get your web pages ranked for your chosen keywords in order to get more search engine traffic to your sites. SEM takes it a step farther to include using paid search engine listings and paid inclusion to get more traffic to your websites.

What are the different techniques used in Offpage SEO?
There are lots of techniques used in Offpage SEO work. Major Techniques are:

    Directory Submission
    Social Bookmarking
    Blog Post
    Article Post
    Press Release Submission
    Forum Posting
    Yahoo Answer
    Blog Comment
    Deep link Directory Submission

Define blog, article & press release?
A blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.

How do backlinks affect my rankings?
Backlinks help improve your rankings. Search engines see backlinks as positive ‘votes’ for your site. Search engines highly associate your site’s backlinks with your site’s ability to satiate a browsers search wishes.

How many backlinks do I need?
There is no fixed, ‘golden’ number of backlinks. Ideally you want to acquire backlinks from reputable sites in an ongoing fashion.

What is the best way to determine my online marketing budget?
Determine your potential return on investment. Online marketing tactics help bring more traffic and business to your site, raising your revenue. There is always a need for online marketing; yet, be sure your provider is presenting you with quantifiable results.

What are the best ways to optimize my site?
Search engine optimization involves a high number of tactics, which all help to optimize your site. A combination of online marketing and search engine optimization is a good way to achieve great optimization. Unlike, short-term advertising, search engine optimization presents tenacious results.

What are Meta tags?
Meta tags appear in search results as well as on your site’s pages. Meta tags help optimize your site regarding the search engines. Also, meta tags help browsers understand what your site’s pages are about in regards to satisfying their search needs.

Difference between keyword & keyword phrase?
The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more word-combinations. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.

What do you know about Black Hat SEO?
In order to attain High Ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories.

The method which are implemented and acceptable according to search engine guidelines are White Hat SEO, on the other hand, the method which are less acceptable or instructed to avoid in search engine guidelines are “Black Hat SEO”.

How does Google view my site?
Google crawls each site often and sporadically using ‘spider bots.’ The bots read your pages and help Google catalog your site and its associated pages.

What is Google Webmaster Tools?
Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize their websites. It has tools that let the webmasters submit and check sitemaps, generate and check robots.txt files, list internal and external pages linking to the site, view statistics related to how Google crawls the site, and more.

What’s an XML sitemap?
An XML sitemap is a list of pages of a web site accessible to crawlers or users. It lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.

What is a robots.txt file?
A robots.txt file on a website will function as a request that specified robots ignore specified files or directories in their search. This might be, for example, out of a preference for privacy from search engine results, or the belief that the content of the selected directories might be misleading or irrelevant to the categorization of the site as a whole, or out of a desire that an application only operate on certain data.

What is 301 redirect?
A 301 redirect tells search engine spiders that a page of content has permanently been moved to another location. This ensures that there are no ‘dead’ or non-working, active links on a page within your site.

What is Page Rank and is it important?
Page Rank is a way for search engines to ‘grade’ a site and its associated pages. No one is completely certain as to the ‘exact’ science of how page rank is formulated, but it is understood that a number of elements such as age, number of backlinks, and amount of content, are used to formulate it.

What is spider?
Spider also called as bot, crawler or robot is a set of computer program that browses World Wide Web in methodical and orderly fashion as well automatically scan the web-page and website for updated content and download a copy to its data center to index.

What is Google Analytics?
Google Analytics help you analyze visitor behavior in regards to your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment your site’s ability to attract browsers.

How long does it normally take to see SEO Results?
Many sites usually engage in an SEO program for at least six months in order to achieve good results, yet ‘desired results’ will vary with each client. Patience is one of the best aids to an SEO campaign. It may be best to understand that SEO tactics are ‘working’ all the time to achieve your desired results; and, once your SEO results are achieved, they are long lasting.

Define Page Rank:
PageRank is a set of algorithm for link analysis named after Larry Page and employed by Google search engine towards defining a numerical value from 1 to 10 to each component of hyperlinked documents like world wide web. The value accepts only round figure that means decimal are not allowed. Page rank is calculated by their inbound links.

Establish a difference between PR & SERP.
PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site.

SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute.

What is Cache?
Cache is the process performed by search engine crawler at a regular interval of time. It used to scan and take snapshot of each page over world wide web as well as store as a backup copy. Almost every search engine result page incorporates a cached link for every site. However, clicking over cached link show you the last Google cached version of that specific page rather than of current version. Also, you can directly prefix “cache:http://www.webgranth.com” with desired URL to view it cached version.

Define Alt tag?
The alt attribute also called as alt tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can’t be rendered to which it is applied. One great feature of alt tag is that it is readable to ‘screen reader’ which is a software by means of which a blind person can hear this. In addition, it delivers alternative information for an image due to some specific reason a user can’t view it such as in case of slow connection and an error occurred in the src attribute.
For example, the HTML for this image will appear something like this:

<img alt=”you can define alt tag just below the input box of image title while uploading or editing a image.” src=”<http://www.webgranth.com/wp-content/uploads/2012/07/Alt tag.jpg”>

What do you know about Adsense?
Adsense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of website and audience. These advertisement are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.

What's on-page SEO?
On-page SEO refers to the things you do on your own site to enhance it’s ranking in the search engines. This includes but is not limited to:

    Creating content around specific keywords.
    Formatting/designing your site so that the most important keywords are emphasized and appear near the top of the page.
    Including the chosen keywords in meta tags.
    Including the keywords in the navigation menu and other links.
    Using your keywords in other parts of your site, such as the title of the page, the file name, etc.
    Using related keywords on the site (see the question on LSI for more information).

What's off-page SEO?
Off page SEO refers to those things you do outside of your own web pages to enhance their rankings in the search engines.

This is a glorified way of saying, “get links” and did I mention, “more links”.

What’s the difference between organic SEO and Paid results?
When a browser conducts a search, they will be confronted by both organic results and paid results (those which are highlighted and usually placed on the very top or right-hand side of the page). It is the quest of every business to achieve first-page, organic-SEO results because they are long lasting and organic results are more respected by browsers.

What is keyword density and how does it help?
Keyword density refers to the ratio of particular keywords in your copy as compared to the rest of the copy. Having good keyword density improves the likelihood that both search engines and Web browsers will associate your site’s content with your chosen keywords.

Why do I need to write copy for my web site?
Content is king when it comes to the Web. Remember that the Web’s purpose is to provide information to users; having fresh copy implemented regularly on your site is one of the top ways to achieve good rankings and to intrigue visitors to visit your site.

How can Social Media be used for SEO?
Social media presents opportunities to acquire backlinks to your site’s pages, articles, press releases, etc. Social media is a popular and ever-growing aspect of the Web. Engaging in social media works well to generate good publicity for your site while helping SEO initiatives as well.

Can you define Adword?An Adword is referred as the main advertising product of Google which is useful to make appear your ads on Google and its partner websites including Google Search. This Google’s product offer PPC (Pay Per Click) advertising which is a primary module and incorporate a sub module CPC (Cost Per Click) where we bid that rate that will be charged only when the users click your advertisement. One another sub module is CPM (Cost Per Thousand Impression) advertising where advertiser pay for a thousand impression on flat rate to publisher. In addition it also includes website targeted advertising of banner, text and rich-media ads. Moreover, the ad will appear especially to those people who are already looking for such type of product you are offering as well as offer to choose particular sites with geographical area to show your ads.

What is PPC?
PPC is the abbreviated form of Pay Per Click and is a advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impression) through bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over their advert.

What are the aspects in SEO?The main aspect in SEO are divided in two class: SEO On-Page and SEO Off-Page.

SEO On-Page includes Meta tag, description, keywords optimization, site structure and analysis, etc.

SEO Off-Page aspect are Keyword Research, unique and quality content, link building through Blog Comments, Blog Posting, Article submission, Press Release, Classified posting, Forum posting.

What do you know about RSS?
RSS stands for Really Simple Syndication is useful to frequently publish all updated works including news headlines, blog entries etc. This RSS document also known as web feed, feed or channel that incorporate summarized text including metadata i.e. authorship and publishing dates etc.

However, RSS feeds make the publishers flexible by syndicating the content automatically. There is a standardized file format XML that lets the information to be published once which can be visible to several distinct programs. Also, this make readers more ease to get updates timely by allowing them to subscribe from their favorite sites.

How would you define Alexa?
Alexa is a California based subsidiary company of Amazon.com which is widely known for its website and toolbar. This Alexa toolbar congregate browsing behavior data and send it to website, where the data is analyzed and stored and create report for company’s web traffic. Also, Alexa provides data concerned to traffic, global ranking and other additional information for a websites.

How can you achieve Google Page Rank?
Generally, Google Page Rank is based on inbound links, therefore, more backlinks you congregate more your page rank will be. Also, it is influenced by rank of page which is linked to you. One other thing to consider is that older your website will be, it will be more favorable and trusted to Google. Google reward those websites who incorporates lots of pages, tons of incoming link and also healthy quantity of internal links to another pages within the site. In respect of SEO projects, relatively it is not so significant but delivers a picture about work to perform towards earning inbound links.
Why the Title Tag in Website is valuable?

Ans: In our SEO efforts Title Tags are very earnest. It is highly recommended to include a Unique Title that exactly says about the contents sits in that page. It is valuable because this is thing which appears in the search engine result section and tells the user & search engine, what is about this page.

Why does my company need Reputation Management?
Having an online business means you are open all the time. Competition can be fierce in many industries. Reputation management helps your business build and maintain a ‘good’ name within your industry and with customers.

What is a Landing Page?
A landing page puts your customers close to the final sale. A good landing page offers intriguing copy an opportunity for your visitors to make a purchase or desired conversion depending on the desired end result of your site’s existence.

Still have Search Engine Optimization Questions? Click below to chat with one of our experienced representatives. They will be happy assist in getting you the additional SEO answers you need.

    What is the Difference Between Google Panda and Penguin Update?
    Panda Update - This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.

    Penguin Update - This Update was designed to remove/down the websites from index which were doing much more that white hat optimization like creating too many low quality backlinks, use of aggressive exact match anchor text, overuse of exact match domains, blog spam and low quality article marketing, keyword stuffing etc...

    What is topic modeling?
Topic Modeling is a technique used by search engines to clearly analyse and identify the large volume of text on a webpage. Read more about topic modeling here: http://www.tdktech.com/topic-modeling

    What is Pagination in SEO?
Pagination is the practice of dividing a piece of content into different pages while at the same time allowing Google to better understand the important pages to be indexed. Read the Google's advice on using the pagination.

    What are rich snippets?
Rich Snippets are the combination of structured data displayed in Google search results for better relevancy to the user and more data at a glance. Rich snippets are shown after google identifies any microformats (http://microformats.org/) structured tags embedded in your webpage coding, on sept 20th, 2012, Google also launched the new Rich Snippets testing tool and named it the structured data testing tool

    What are URL parameters?
URL parameters are the values/attributes passed in the URL of a webpage to fetch any data from the database or to alter the order/structure of data displayed on the webpage, This is an important thing to consider while doing SEO for websites which uses URL parameters, especially e-commerce sites because these many times creates the duplicacy of content, you can handle this duplicacy using the rel canonical attribute and the Google webmaster tools, read more about configuring URL parameters in Webmaster Tools.

    What is A/B testing and Multivariate Testing?
A/B testing is the testing of a webpage by creating its two different versions and redirecting some of the users to variation version from the original URL to know which version is more effective, multivariate testing is done using the software programs to dynamically insert/alter the components on a webpage and record the user interaction/behavior with all the combinations and identify the most effective combination. Google recommends using 302 temporary redirect while running the A/B testing in your website.

    How to decrease the bounce rate of a webpage?
Using strong Call to Action within the text of the webpage (Known as contextual CTA), alongside with the content, improving design of the page, adding links to the related content, increase the speed of webpage loading, designing easy and user friendly navigation and overall creating a responsive design.

    Why we use noodp in meta robot tag?
To block the open directory project description from displaying in the search results, applies only to websites which are listed in ODP, i.e. dmoz.org.

What is Site Map and distinguish between HTML sitemap and XML sitemap?
A sitemap incorporates list of web-pages which is accessible to users or crawlers. It might be a document in any form employed as a tool for planning either a web page or web design that enables them to appear on a website as well as typically placed in a hierarchical style. This helps search engine bots and users to find out the pages on a website. The site map renders our website more search engine friendly as well enhances the probability for frequent indexing.

HTML sitemap can be incorporated directly in a web page for user’s flexibility and can be implemented through proper design. On the other hand, XML sitemap is useful only for search engine crawlers or spiders and doesn’t visible to users. It sits in the root of website.

What’s the significance of Robots.txt file in a website?
Robots.txt file is considered as a convention useful to prevent cooperating web robots and web crawlers from accessing all or part of a website or its content for which we don’t want to be crawled and indexed but publicly viewable. It is also employed by search engines to archive and categorize website and to generate a rule of no follow regarding some particular areas of our websites.

What things are significant in organically ranking a website?
Basically there are various things that is being employed for organically ranking a website which can be classified in 3 distinct categories:

    Website content: It must be quality and unique content as well as most be well optimized and well structured.

    Website structure: This include TAGS, clear navigation, ensuring usability, validation of HTML errors and miscellaneous.

    Back-links: You can create a link for any where but prior to this it is obvious to ensure for relevant site and healthy link.

What steps would you follow to optimize a website?
These are following steps to be followed while optimizing a website:

    First of all we will interview webmaster or website owner to congregate relevant information, goals and website’s purpose.
    Performing keyword analysis and find out the best search volume keywords that should be incorporated into the website as well as individual pages of the website.
    Analyzing the content of website in order to ensure usage of content relevant keywords and phrases. This comprises titles, “alt” attributes and META tags (Meta Title, Meta description & Meta Keyword).
    Target & implementing keywords as H1, H2 & so on relevant to the site and its content.
    Analyzing website navigation.
    Ensuring the robots.txt file and sitemap existence as well as check their efficiency.

Can you establish a difference between SEM and SEO?SEO is a set of processes to get our website or pages appear in search engine result page. On the other hand SEM is search engine marketing being used in practice to purchase advertising space in search engine page result.

What strategies would you implement for backlinks?
I would request for backlinks to competitors relevant website as well as provide reciprocal link if required. In addition, I would attempt to submit press release, article submission, blog submission and other aspects of off-page SEO to most relevant and quality sites.

What do you think about social media in SEO strategy?
Social networking websites are considered as social media which is very effective and robust for viral marketing. Viral marketing has been proved as very powerful resource, in the case if our content is unique, attractive and appealing. Some media Site:

    Facebook
    Twitter
    Linkedin
    Myspace
    Digg
    Youtube
    Myspace, etc.

    What is meta refresh tag, should we use it?
Meta refresh tag on a webpage send the user to another url after a specified period of time, typically in seconds. It is not recommended, rather use server side 301 redirect.

    What are breadcrumb?
Breadcrumb is a website navigation system that clearly states the structure of website to both the users and the search engines, in case, making search engines clearly identify the structure of website, the microformats tags for breadcrumbs should be embedded in the HTML.

    Is there a way we can tell Google that a particular webpage contains the Adult content?

Yes, we can do it by adding one of these two meta tags to that webpage
        <meta name="rating" content="adult" /> OR
        <meta name="rating" content="RTA-5042-1996-1400-1577-RTA" />

    How Google treat links in PDF files?
Same as in the HTML pages, these passes the page rank, indexing signals and other data, it is not possible to nofollow the links in PDF files.

BACK LINKS | WHAT ARE BACK LINKS | GET FREE BACK LINKS | HOW TO GET BACK LINKS

noreply@blogger.com (Seo Terminology Analytics) — Mon, 08 Apr 2013 13:45:00 +0000

What are Back links?

Back links are links that are directed towards our website. Back links are also Known as Inbound Links. The Number of Back links is an indication of the Popularity or Importance of the Website. Search Engine Especially Google will give More Credit to websites that have a good Number of quality Back links; Search engines who give importance to back links consider those websites with more back links with a particular keyword more relevant than others in their results pages for a Search Query.

When Search engines calculate the relevance of a site to a keywords, they consider the number of quality Inbound links to that website. Just Getting Back Link is not important, it is Quality of back link which is more Important.

IMPORTANCE OF BACKLINKS
If you've read anything about or studied Search Engine Optimization, you've come across the term "backlink" at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. In this article, we will explain to you what a backlink is, why they are important, and what you can do to help gain them while avoiding getting into trouble with the Search Engines.

What are "backlinks"? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.
A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.

For example, if a webmaster has a website about how to rescue orphaned kittens, and received a backlink from another website about kittens, then that would be more relevant in a search engine's assessment than say a link from a site about car racing. The more relevant the site is that is linking back to your website, the better the quality of the backlink.

Search engines want websites to have a level playing field, and look for natural links built slowly over time. While it is fairly easy to manipulate links on a web page to try to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from other websites. This is also a reason why backlinks factor in so highly into a search engine's algorithm. Lately, however, a search engine's criteria for quality inbound links has gotten even tougher, thanks to unscrupulous webmasters trying to achieve these inbound links by deceptive or sneaky techniques, such as with hidden links, or automatically generated pages whose sole purpose is to provide inbound links to websites. These pages are called link farms, and they are not only disregarded by search engines, but linking to a link farm could get your site banned entirely.

Another reason to achieve quality backlinks is to entice visitors to come to your website. You can't build a website, and then expect that people will find your website without pointing the way. You will probably have to get the word out there about your site. One way webmasters got the word out used to be through reciprocal linking. Let's talk about reciprocal linking for a moment.

There is much discussion in these last few months about reciprocal linking. In the last Google update, reciprocal links were one of the targets of the search engine's latest filter. Many webmasters had agreed upon reciprocal link exchanges, in order to boost their site's rankings with the sheer number of inbound links. In a link exchange, one webmaster places a link on his website that points to another webmasters website, and vice versa. Many of these links were simply not relevant, and were just discounted. So while the irrelevant inbound link was ignored, the outbound links still got counted, diluting the relevancy score of many websites. This caused a great many websites to drop off the Google map.

We must be careful with our reciprocal links. There is a Google patent in the works that will deal with not only the popularity of the sites being linked to, but also how trustworthy a site is that you link to from your own website. This will mean that you could get into trouble with the search engine just for linking to a bad apple. We could begin preparing for this future change in the search engine algorithm by being choosier with which we exchange links right now. By choosing only relevant sites to link with, and sites that don't have tons of outbound links on a page, or sites that don't practice black-hat SEO techniques, we will have a better chance that our reciprocal links won't be discounted.

Many webmasters have more than one website. Sometimes these websites are related, sometimes they are not. You have to also be careful about interlinking multiple websites on the same IP. If you own seven related websites, then a link to each of those websites on a page could hurt you, as it may look like to a search engine that you are trying to do something fishy. Many webmasters have tried to manipulate backlinks in this way; and too many links to sites with the same IP address is referred to as backlink bombing.

One thing is certain: interlinking sites doesn't help you from a search engine standpoint. The only reason you may want to interlink your sites in the first place might be to provide your visitors with extra resources to visit. In this case, it would probably be okay to provide visitors with a link to another of your websites, but try to keep many instances of linking to the same IP address to a bare minimum. One or two links on a page here and there probably won't hurt you.

There are a few things to consider when beginning your backlink building campaign. It is helpful to keep track of your backlinks, to know which sites are linking back to you, and how the anchor text of the backlink incorporates keywords relating to your site. A tool to help you keep track of your backlinks is the Domain Stats Tool. This tool displays the backlinks of a domain in Google, Yahoo, and MSN. It will also tell you a few other details about your website, like your listings in the Open Directory, or DMOZ, from which Google regards backlinks highly important; Alexa traffic rank, and how many pages from your site that have been indexed, to name just a few.

Another tool to help you with your link building campaign is the Backlink Builder Tool. It is not enough just to have a large number of inbound links pointing to your site. Rather, you need to have a large number of QUALITY inbound links. This tool searches for websites that have a related theme to your website which are likely to add your link to their website. You specify a particular keyword or keyword phrase, and then the tool seeks out related sites for you. This helps to simplify your backlink building efforts by helping you create quality, relevant backlinks to your site, and making the job easier in the process.

There is another way to gain quality backlinks to your site, in addition to related site themes: anchor text. When a link incorporates a keyword into the text of the hyperlink, we call this quality anchor text. A link's anchor text may be one of the under-estimated resources a webmaster has. Instead of using words like "click here" which probably won't relate in any way to your website, using the words "Please visit our tips page for how to nurse an orphaned kitten" is a far better way to utilize a hyperlink. A good tool for helping you find your backlinks and what text is being used to link to your site is the Backlink Anchor Text Analysis Tool. If you find that your site is being linked to from another website, but the anchor text is not being utilized properly, you should request that the website change the anchor text to something incorporating relevant keywords. This will also help boost your quality backlinks score.

Building quality backlinks is extremely important to Search Engine Optimization, and because of their importance, it should be very high on your priority list in your SEO efforts. We hope you have a better understanding of why you need good quality inbound links to your site, and have a handle on a few helpful tools to gain those links.

HOW TO GET QUALITY BACK LINKS
Today, for people who wish to understand how to locate related sites and forums, the very first thing you must do is run a research for your preferred main keywords. Examine them, once the results are returned and seek out websites that have forums and weblogs that you are probably capable to publish in. Try performing a research with you main key word again just this period butt website to the expression, or forum because the case may be, when the outcomes which are returned don't contain any sites or forums. With the amount of forums and sites available nevertheless, it's extremely improbable that there will never be any related blogs or forums came back with the expression.

It could be a tiresome job to attempt, but the benefits are so excellent in the amount of 1 long ago links that you'll discover making it more than really worth the time and effort included. There are some items you need to think about when find related sites and forums. First of all, is to be thoughtful when you're in someone else's "house". Follow these suggestions and you'll be good:

When you discover forums and sites which will permit you to take advantage of sig outlines, and remarks, be respectful. Don't leap inside attempting to make a deal and persuade folks that the website is the next greatest thing to gold. When you leap in on the dialogue or a post, newsgroup owners inspire you to do this. Just maintain your posts related, and useful. Like it's a sales message don't make your post sound. Provide a useful reaction and function your link in to it without obvious marketing.

Keep in mind that the intention of publishing isn't to create revenue immediately. They're to grab yourself someone method back-links for your website. Should you catch some guests and create a purchase on the way, that's awesome, however it's not the main function with this workout.

Follow the forum guidelines. You are just reach get it erased, if you post the same thing in multiple forums on in multiple opinions within the same website and yourself banned. The outcome is that you've lost your time.

Request the website operator, should you have any question about what's right or incorrect when publishing on related sites and forums!

Today, after you've adopted that procedure for the main keywords, do a similar thing with ASSOCIATED keywords. Make certain that you maintain a summary of the domains that enable you to achieve this. This way you know where to come back to. Select another subject, when you get back for another visit, and to ensure that you aren't composing the same again edit your reply. If you are creating a hyperlink, don't place "click here", use your anchor text!

Strategies for Building Quality Backlinks
1. Register for an account with CommentLuv.com and take advantage of it everytime you are commenting with a CommentLuv enabled site.

2. If you already activated your account with CommentLuv, search in Google sites of the same topic as yours for you to post a comment. Just type in Google "your keyword phrase" commentluv and click search. Google will give you results of CommentLuv enabled sites having a topic the same as yours.

3. In posting a comment with the site, you can see ten of your latest posts in your blog that you can choose from to leave on with your comment. The post you choose links back to your blog.

TIP: This can bring you targeted traffic with the proper use of it. Try to choose one from your ten blog posts to leave along with your comment and make sure that this post is very much related to the one that you are commenting with. With this, you are giving the visitor another source of information about the topic and that point to your site.

Building Quality Backlinks Posting in Popular and Active Forums

It will be valuable if you can have backlinks from Popular and Active Forums. Many forums today offers DoFollow links via signatures of signed up users. Just join with some of them and you are ensured of a quality backlinks. What you do is that, whenever you know the answer to a question that other forum members asked it is advised to simply answer it. With your signatures in every post and the link to your website, you can definitely have quality backlinks pointing to your website. It is the most simplest and a common way compared with article writing. Postings can be short that does not require much effort. For Squids, it is a must to join SquidU.
Building Quality Backlinks Using Web 2.0 Sites

This is a way of building quality backlinks if you are targeting traffic for a more competitive keyword. If you find that your site is not ranking where you want it to be and that you just need more links then try using this one. Now, you might ask what web 2.0 sites are. Web 2.0 sites are sites where a user will generate the content for the overall site. It is a site where you can also interact with the other users of the site through the comment boxes of your page. A good example of these web 2.0 sites is the one where you are now (Squidoo) and the page you are looking at is a Squidoo lens. You can interact with me now through my guestbook below and I have the ability to change the content.

Why we should use web 2.0 sites for building quality backlinks? Web 2.0 sites like Squidoo is generally an authority site. Google just loved Squidoo and other web 2.0 sites and when you put your content on these trusted sites, you will get a piece of this extra trust from the search engines. And for the most sweetest part, these sites are FREE to use.
Building Quality Backlinks by Guest Posting

Another popular and effective way of creating quality backlinks to your site is by way of guest posting. There are many kinds and types of links that one can create to build reputation for your blog. Publishing quality and genuine articles with an anchor text within relative content to established and reputable websites or blogs that accepts guest posting is considered links of good quality. With a proper use of an anchor text and the author resource box pointing to your blog will give you free traffic that you cannot imagine. The biggest advantage you can have in guest posting is that you can always do it as much as you wanted; the only limit is your ability to create content rich articles. With this, if you are good at guest posting then you are building a quality backlinks to your blog and traffic to your blog.

The Best Backlink Strategies for SEO
Backlink SEO strategies can be instrumental to the success of any given website or blog. A backlink is a clickable item on-page that represents a URL link off-page. Simply put, if the reader clicks on the backlink, he or she will be directed to the page where the link points to. The importance to websites of such links lie in their ability to direct a reader on a particular page to view content found in another page. This has the overall effect of making articles actively-found and read by users who might be interested in them. Without active measures to become reader visible, the only way readers might find them would be if they stumble upon the article when browsing the internet. Good backlinks are ones well-optimized that they help the website containing the link to move up search engine rankings. Such links are the meat and potatoes of marketing online.

The power of backlinks can only be realized if the individual knows how to apply them correctly. The wrong backlink can harm a website instead of enhancing it. To determine which ones are desirable for SEO purposes, will be outlined in the following basics.

There are two ways to influence the attribute of a backlink. These are by using either the do-follow or no-follow coding to write the link. The do-follow link is useful to SEO because it allows a website to vote for another, by placing its own links on the content of the voted website. Voting is the process of linking to a website, an action that search engines consider in calculating a page ranking. The more backlinks a website has, the more votes it has, and the higher its page rank will be. The no-follow coding, on the other hand, prevents other sites to place their backlinks on the page where the no-follow link is located. This is originally a safety measure against spam links. However, studies on the behavior of search engine algorithms have shown that no-follow links can be used to manipulate page rank.

A user can view if a link has the do-follow or no-follow attribute by using tools in many web-based applications that are specifically designed to do this.

Inbound links are preferred to exchange links. Again, the reason for this has something to do with calculating page rank votes. In a nutshell, an inbound link is desirable because it serves to score a vote for the site while an exchange link is reciprocal in nature. This meant that the two reciprocating websites vote for one another, so little in the way of scoring is gained. Exchange links can still be useful, though, since they can at least direct traffic to a website.

The backlink itself should be founded on anchor text and should not appear visible on the page content, since this will clutter the article’s content layout. The reader will still see the anchor text, which is highlighted to denote the presence of the backlink. Surrounding text can serve as a description of what the anchor text is hyperlinked with. This is easily done using the more popular word processing applications available today.
To further enhance search engine visibility, a tactic that involves making the anchor text as the article keyword is useful. This is the reason why a link should be anchored on meaningful text instead of generic terms saying it contains a link to somewhere else.

Carefully Choose Your Backlinks

In selecting websites to exchange links with, avoid so-called link farms at all costs. Linking with these sites will open the gate for spam and other irrelevant backlinks to eventually find their way into your web page. In addition, some of them even charge sites to link with them. Since search engines are intolerant of websites that spam content of any kind, these farms basically fall under that category. Being linked with one is bad news if the search engines will perceive your website as a spammer as well, and chances are it will get your site blacklisted.

Web pages that boast impressive Google PageRank are the best choices for backlinks. This rating system of Google employs a scale of 1 to 10, with 10 being the highest rank. The search engine rank sites according to its perception of the website in terms of importance and popularity. Although only a few actually receive the rank of 10, this should not prevent a user from adding a backlink to a lower-ranked or even to unranked pages. A good rule of thumb is to use websites with the ranking of 5 as benchmark when choosing backlinks.

Employ variety in selection of websites to link with. Diversify. Do not limit backlinks to one particular type of website, but rather add them to different ones such social bookmarking websites, forums and blog sites. These are all good link choices. Having a backlink to a web page that sports interesting articles is even better, as linking with highly-ranked websites that contain similar content with yours.

Ways to Get Quality Backlinks

Backlinks are extremely useful in helping direct web traffic to a target web location. Well-placed backlinks are appreciated by readers because they make the process of looking for information much easier. Therefore, correct placement and structure are very important.

SOCIAL MEDIA OPTIMIZATION | SOCIAL MEDIA OPTIMIZATION IN SEO | SMO | HOW TO DO SMO

noreply@blogger.com (Seo Terminology Analytics) — Sat, 23 Mar 2013 06:10:00 +0000

social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.

Social Media sites have become the latest mantra as far as reputation management is concerned. More and more people are turning towards Social Media Optimization as a means of spreading favorable PR through online communities and social mediums.

How to Use Social Media Sites :
Social Media sites can be used in a number of ways

    Blogging – Blogging is one of the fastest ways to spread the word. So create and post relevant blogs and share with all the people you know.
    Submitting Articles – write and submit relevant and high quality articles using specific keywords to various websites.
    Forums – Forums are a more subtle form of advertising. Active participation in discussions and conversations will be a good way to disburse information and opinion about your company.
    An alternative to submitting articles is posting a video about your company on Youtube.

Some Relevant Social Media Sites
There are a lot of social media sites like Twitter, Digg, StumbleUpon, Delicious, Reddit, Sphinn, Facebook, Linked In, YouTube, etc. Of these sites, Liked In, Stumbleupon and Twitter are by far the best.

With the modifications that have been included in the past 6 months, Liked In has become a lot more user-friendly and extremely favorable for socializing and making new contacts. Stumbleupon provides instant access to a wide range of subjects and categories while Twitter is one of the fastest ways of spreading your message and getting instant feedback.

What to Remember When Using Social Media Optimization Services:-
Using social media calls for a lot of tactic. If used for blatant advertising, you can be penalized by most sites. Keep these few points in mind to help you out:

    Do not use the most obvious SEO strategies like link building. They can be very annoying.
    Focus on quality rather than quantity on these sites. Your aim is to reach relevant audience, not all and sundry on this planet.
    Respect the other individual’s wishes. If he does not wish to post about you, so be it. Maintain a relationship with him, in the hope that he could introduce you to more like-minded people.

Social media optimization (SMO) is an entirely new concept dealing with all the methods that can be used to create publicity, referral traffic, and bookmarking of your website using social media tools. Things like social book-marking, up-voting (or down-voting), content tagging, sharing, liking, RSS feeds and similar all constitute social media activity. For the author, social media optimization is about optimizing your footprint on social networking websites.

Search engine optimization (SEO), on the other hand, is defined as an organic method to increase visitors to your website. The main objective, being to rank a site as soon as possible through on-page and off-page strategies.

I would argue that social media optimization is part of off-page SEO. Since SMO is about getting more traffic on the site through share your site content on social networking sites, off-page. Social networks are driving an increasing amount of traffic to an increasing number of websites. To a large degree, the performance of social referral traffic depends on two factors:

    1. How interesting and remarkable (enticing others to remark upon it) your content is; and

    2. How easily shareable you have made that content across a variety of networks.

Google, Bing and Scour have incorporated a value on social media activity into their search results. Given the importance of the referral traffic, having a strategy for socializing your website and your content is increasingly important in a business’ overall optimization plan. Helping people view content through widgets, apps and other social media entry points will accrue positive benefits for your brand and your social media optimization.

16 Rules For Social Media Optimization Revisited
Let’s revisit these 16 rules for social media optimization (SMO) and see which are still relevant.

Increase Your Linkability
    This is the first and most important priority for websites. Many sites are “static” – meaning they are rarely updated and used simply for a storefront. To optimize a site for social media, we need to increase the linkability of the content. Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.

Increasing your linkability is definitely still relevant, and adding a blog is still a great tactic. With the popular areas of the web acting more and more as aggregators rather than destinations the value of unique and useful content just keeps going up.

Will white papers and thought pieces necessarily increase linkability? All depends on the content, but consider the time it takes to create them plus the fact that they aren’t social. Many produce white papers and thought pieces, so this is a highly competitive landscape to expect decent returns without an audience to share it. It’s a perfectly fine tactic, but a publishing platform feels like step one. To merely create white papers without already having an audience to share them with means they may have a hard time getting links in the first place.

Check out what Darren Rowse recently created as a great example – he built a workbook that was made up of content already published on his blog, and yet his community still supported him in sharing it even though it’s material that is already public. He repurposed blog posts into a more formal/packaged format and is now selling the final product. This makes a lot of sense – publish the content bit by bit to attract links, traffic and subscribers as you go, then at the completion turn it into something polished.

As far as aggregators are concerned, so much of the web these days is made up of aggregation sometimes I wonder if enough is enough. Do we really need more? At this point my sense is that compelling content is in greater demand than new aggregators. Unless you can serve your niche is an incredibly useful or interesting way you may spend a lot of resources on this tactic with lukewarm returns.
2.Make Tagging and Bookmarking Easy

bookmarks
    Adding content features like quick buttons to “add to del.icio.us” are one way to make the process of tagging pages easier, but we go beyond this, making sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag our pages first on popular social bookmarking sites (including more than just the homepage).

Yes, and the ReTweet button is the button du jour as Twitter has fast become a hotspot for the sneezers of the web to share quick links. We have heard of some bloggers receiving a 100% increase in Tweets from adding this which gives a nod to the button approach being a direct reminder to visitors to share content.

With that said if your content is really that good people will always find a way to share it. Sharing buttons might help a little and act as social proofing if you get a lot of Diggs or Tweets, but realize people naturally share great content with or without prompts. Also prompts are not going to help uninteresting content get shared.

Reward Inbound Links
    Often used as a barometer for success of a blog (as well as a website), inbound links are paramount to rising in search results and overall rankings. To encourage more of them, we need to make it easy and provide clear rewards. From using Permalinks to recreating Similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you

I’m not convinced you need to provide “rewards” per se to people linking to you – if you earned a link through great content then you earned it. Reciprocate if their content is worth a link, but just because someone sends you an inbound link isn’t by itself a reason to take action or reward. This may be a strategy but I would be hesitant to classify it as rule, there are wildly successful web brands that don’t reward inbound links. As a blogger, I would be hesitant to say that things like automatic trackbacks are a reward.

[Lee: There are many ways to implement a quality link recognition process. Here are two examples that we use at TopRank:

1) The BIGLIST of Search Marketing Blogs suggests to other blogs that the only way to get on the list is to be noticed by TopRank. One effective way to get noticed is if other blogs link to BIGLIST. There are about 74k links to BIGLIST so far.

2) Each month and recently, each week, we post a roundup of media and blog coverage that TopRank gets on a newsroom blog post. Each time a mainstream publication or prominent website/blog mentions our brand or key staff, we include a link back to that source in our roundup.

Neither of these tactics involves any kind of outbound effort on our part. Other web sites decide to link to us on their own. We decide to link back when it makes sense for our purposes. If that "recognition" helps others who were already thinking about writing about our company or our blog to link to us, then so be it. However, using a WordPress widget to display recent inbound links or as Adam says above, using automatic trackbacks only invites manipulation by others.]

Help Your Content Travel
   Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.

If you are a social media power user or have a strong relationships/reputation, you can probably give it a nudge to help make it successful. With that said it’s not up to you if your content travels, it’s up to your web community.

mashup
    In a world of co-creation, it pays to be more open about letting others use your content (within reason). YouTube’s idea of providing code to cut and paste so you can embed videos from their site has fueled their growth. Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content.

Yes, and in fact it’s interesting to note how traditional media entities such as the AP outright ignore the power of this by attempting to DRM to the news. Encourage reuse, remix and sharing for ideas to spread – at the end of the day the benefits still flow back to the originator of said content. People are going to reuse your content anyway, it’s the nature of the social web. Better to embrace it than fight it. Trent Reznor is a great case study of an artist who understands this philosophy.

Be a User Resource, Even if it Doesn’t Help You
    Add value to users, including outbound links to areas that could help them with their goals and purposes. Deployed corrected, even if you link to competitors you stand to gain as the communities first source of information finding. How will this help SMO? Folks will link to your social site and tag is as helpful or the ‘ultimate’ guide in that space. As this adds up, it will become more and more relevant in search engine results.

Yes, highly – I don’t have anything else to add as Jeremiah says this rather well.

[Lee: I like succinct and so I'll put it simply: Social media success depends on a "give value to get value" perspective.]

Reward Helpful and Valuable Users
Often helpful or popular users will be influencers and champions within your social site, devise ways to elevate them by promoting their works on the homepage, or develop a rating system. Sometimes a quick email or note in private telling them you appreciate them can go a long way. Some folks have done that to me, and for communities I run, I do that as well. Only do if sincere. Perhaps this is not truly SMO, but it will help to keep the most valuable members of a community closer to your site.

This is not only relevant, you can go beyond a quick note and actually forge a relationship with those people by connecting with them in a deeper way than a mere “thank you.” Engage them in a dialogue and show your true passion for the subject at hand. If you’re really interested in what you’re creating this is such a natural. In other words: go beyond telling people you appreciate them, form a relationship with them.

Participate
   Join the conversation. Social Media is a two way street, lets not forget that. By conversing with the community you are creating awareness and prolonging your buzz. You are keeping it going and this often results in a snowball effect. Participating helps your message spread further and faster.

I don’t see any other way to be successful long-term here, this is a huge rule that is core to social media.

Know How to Target Your Audience
    If you don’t even know your target audience you are in trouble. I would love to have everyone using my product too, but you need to be realistic. There is always going to be a certain audience you can appeal to and others that you can’t. So know your appeal and who it is appealing to.

There is no other way to create content or marketing ideas compelling to a niche, you have to understand both the subject matter and the community living and breathing it. The most effective way to do this is to become a member of the community yourself. Anything else will always be second-best to those living/breathing the material.

Create ideas which resonate with your audience, and you can forge great relationships and build vital brand allies, such as EA sports connecting Tiger Woods directly with gamers (the reaction by the Digg community, one made up heavily of gamers, says it all – EA really connected with them). Misunderstanding your audience is dangerous and can put you down a negative path, such as when Motrin missed the mark of their target audience of moms.

Create Content
    There are certain kinds of content that just naturally spread socially. It does not matter what industry you are in and what boring products you sell, there is always some kind of content that can be created that will work. Whether it is creating widgets, making people laugh, or writing a white paper, it can be done. Know what type of content can work for you and create it.

This is synonymous with law 8 – being a participant of the social web requires you create content. With so few who actually create content and stick with it, this is a tremendous opportunity if you have the persistence and passion to go the distance.

We have more data here since the original rule was written which really backs this rule up. Consider that Technorati has indexed 133 million blogs since 2002, yet only around 76,000 blogs have a Technorati Authority of 50 or higher. In other words, less than .06% of the blogosphere garners all the attention, links and authority when stacked up against the rest. If you want attention, interest and links, you absolutely must be in that .06%. And to get there you have to consistently create useful and unique content, there is no escaping this.

Be Real
    The community does not reward fakers.

Yes – the social web only continues to get sharper at shining the light on those who are inauthentic.

[Lee: Do you really want your brand to become the next "Dell Hell", "Walmarting Across America" or other fake social persona that gets outed by the community? Of course not and that makes this "rule" timeless in its relevance.]

Don’t Forget Your Roots, Be Humble
    Sometimes it can be easy to get carried away being a BlogStar or industry talking head. Remember those who helped you along the way, and that respect will help all involved.
This is true in life and business as a whole, not just in social media.

Don’t Be Afraid to Try New Things, Stay Fresh
    Social Media is changing and morphing by the minute, keep up on new tools, products and challenges in your social sphere.

This is still and will continuously be relevant – the early adopter crowd is always interested in what’s fresh and interesting. Plus you never want to miss the competitive advantage of becoming proficient with something new ahead of others. Several of the 40 best brands on Twitter not only enjoy a following in the 6-figures for being unafraid to take the plunge, but brands like Comcast and Starbucks have been getting national PR because of it.

Develop a SMO Strategy
    Define your objectives and set goals. Be fully aware of what your desired outcome is as a result of performing these tactics. Reputation, sales, influence, credibility, charity, traffic/page views, etc.

Still relevant, there should exist clear strategy behind any and all marketing initiatives. Social media is no different. Starting with a social media roadmap will set yourself up for success.

[Lee: As this "rule" hits close to home, I would be remiss not to chime in. One of the most common blunders companies make with social media is to approach purely at a tactical level with no clear goals or strategy. Even an experiment has a hypothesis and if companies cannot commit to an overall strategic social media effort, they should at least make an effort to test in a structured way with goals, strategy, tactics and measurement in place.]

Choose Your SMO Tactics Wisely
    Choose your SMO tactics wisely. Be cognizant of what actions will influence the desired outcome with the most impact.

Definitely, what’s right for one brand or industry may not be for another. Everyone’s quick to choose the same tactics that are being used merely because they are “hot.” A reality check is always necessary – consider how will this tactic support your overall strategy. Social media marketing is about about ideas first and technology second.

Make SMO part of your process and best practices
    Make SMO part of your process and best practices. As with good SEO, SMO tactics should become part of your organization’s best practices. Find ways to incorporate SMO tactics at the “template” level of document creation and as part of information distribution. Minor things like encouraging social bookmarks and rewarding incoming links as a standard practice across the organization can go a long way.

CONTACT US | CONTACT US PAGE | FACEBOOK CONTACT US

noreply@blogger.com (Seo Terminology Analytics) — Fri, 22 Mar 2013 13:56:00 +0000

Seo Terminology Analytics
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ABOUT US | WEBSITE PROMOTION | HOW TO SEO

noreply@blogger.com (Seo Terminology Analytics) — Fri, 22 Mar 2013 13:54:00 +0000

We are ALLURI SRIPAL REDDY & SAMSON a young Entrepreneur, Affiliate marketer currently living in Hyderabad, India. We are Professionals in SEO Developers .

We started our first blog in December 2012 with Our thirst for learning the latest web technologies such as Seo techniques HTML, skill of Web Design.

We learned a lot during this time, so We decided to start new blog with http://seoterminologyanalytics.blogspot.in. On December 2012, We are now running this blog to help others and give them tips about Provide Service for Improving Page Ranking also we Provide Tips to Create Back Links, SEO Methodology and a lot more!
About This Blog.
The main purpose of this blog is to help other bloggers and take their blog to next level! Here I’ll cover following topics!
•    Blogging Tips
•    On Page, Off Page Tutorials
•    Seo Tips

Contact Me
•    Email : seoterminology@gmail.com
•    Use Contact form Page
•    http://www.facebook.com/SeoTerminologyAnalytics
•    https://twitter.com/Seoterminology
•    Circle on Google+

SEO TOOLS | BEST SEO TOOLS | BEST TOOLS FOR SEO | TOP SEO TOOLS | SEARCH ENGINE TOOLS

noreply@blogger.com (Seo Terminology Analytics) — Wed, 20 Mar 2013 16:19:00 +0000

Google Tools

The SEO Tools found in this section were designed to assist you in configuring your website(s) for search engine optimization within the different search engines. Please select one of the SEO Tools from below to begin optimizing your website(s) for top placement within the search engines. Our SEO tools do not support any secured server sites due to authentication issues.
Jump Links

    On-Page Analysis Tools
    On-Site Tools
    Keyword Research
    Offsite Factors
    Social Media
    PPC and Monetization Tools

On-Page Analysis Tools
Meta Text Analysis

    Meta Analyzer
    This tool will analyze a website's meta tags. Analyzing a competitor's keyword and description meta values is a good way to find ideas for key terms and more effective copy for your site.

    Meta Tag Generator
    If you're new to web development and search engine optimization, you may find this tool useful to ensure that your meta tags are correctly formed.

    Advanced Meta Tag Generator
    This tool helps you to add meta tags to your site.

    On-Page Optimization Tool
    See your site how the spider sees it with one of our most useful Internet marketing tools. This one stop glimpse of your site's most basic information can give insight into minor adjustments which can have a major impact. Use this tool to evaluate your internal links, meta information and page content. By using precision in regards to these elements you can structure your site to reach its maximum potential.

    Page Comparison
    Compares the page titles, meta information, and common phrases occurring on different pages.
    Code to Text Ratio

        Page Speed Tool
    Does your page load quickly or is it slow to appear? How does the loading time of your page compare to the loading time of another page? What is the actual speed your page loads at? Use this tool to analyze how long your page takes to load at a variety of connection speeds, to view what components of your page take the longest amount of time to load, and see a full break down of every component of your page. Also, use our cool "Compare 2 Pages" function to load your page side by side with another!

    Page Size
    This tool will help you to determine HTML web page size.

SEO Page Crawlers

    Image & Link Analyzer
    This tool will query Google's various data centers to check for any changes in PageRank values for a given URL. Want to see all of the images on your web page, along with their size, ALT text and a real size display of the image? How about a list of all of your page links - external links, internal links, style sheets, XML and other assets? Do you know which ones aren't working? Among our free SEO tools, this one is always popular for its multi-purpose functionality!

    URL Rewriting
    This tool converts dynamic URLs to static URLs. You will need to create an .htaccess file to use this tool.
    Side-by-Side Comparison Tool

    Find all the ways keyword text is used on webpage with our free Side-by-Side SEO Comparison Tool. It compares two sites in a side-by-side report, so that you can quickly see how your page and a competitor’s page use keywords, how much text is on the page, and which keywords are used.

    Spider Simulator
    This tool simulates a search engine spider by displaying the contents of a web page in exactly the way the spider would see it.

On-Site Tools

    Robots Text Generator Tool

    Building a robots.txt file can be confusing and there are many online SEO tools that don’t make the job much easier; you want to make sure that when search engines crawl your site, they don't have access to sensitive files, while permitting access for others. User our free Robots.txt Generator and Comparison Tool to build or modify your robots.txt file, and get a comparative look at how your current robots.txt will work verses your new one.

    Site Link Analyzer

   Keyword Research

    Google Freebase Tool
    The Google Freebase tool is a knowledge base that allows commercial and non-commercial users to search for cross-linked data. Google Freebase operates by pulling data from an open and shared database of the world's knowledge composed by its community members.

    Search Combination Tool
    This SEO tool will generate all possible combinations of two separate lists of search phrases. Find new ways to promote your website and reach your audience, when you broaden your keyword horizons. Use these phrases to modify and create new content, as well as to optimize title tags, URL's and internal linking structure. For a new insight into your keyword prospects generate combinations to kick start the brainstorming process.

    Search Engine Keyword Position
    This tool checks the search engine result pages of Google, Yahoo, and MSN to see what position your site holds for a particular keyword phrase.

        Keyword Density
    This tool will analyze your chosen URL, and return a table of keyword density values for one-, two-, or three-word key terms.

    Keyword Density Analysis Tool
    Enter in a page URL and this free SEO tool will tell you the keyword density of all the phrases on the page. Find out how strong of a keyword message your content is sending with the Keyword Density Analysis Tool. Get hard numbers on your content ratios to find out if you need more or have too much. Use this tool to ensure a solid balance of keywords within your content, and to match the right keywords to the right pages.

    Keyword Optimizer
    Enter a list of keywords and this tool will remove any duplicate entries and re-order the list alphabetically.

    Keyword Typo Generator


    Google vs Bing vs More Search Engines Comparison Tool
    This tool will run a search query in selected search engines and then graphically compare the results.

    Alexa Rank Comparison Tool
    The Alexa Traffic History Graph allows you to create a traffic history graph for any site.


SEOToolSet
SEOToolSet is a free site with multiple SEO tools. You can also purchase a monthly subscription to provide yourself with more data-filled reports. SEOToolSet provides you with a site checker, page analyzer, ranked page report, link analysis, domain ranking report, and more.

    The Site Checker Tool allows you to see if there are any issues when spiders crawl your site. If search engine spiders are reporting any applicable error codes when visiting your site, then this can easily push your page rank further out.
    With the Link Analysis Report you’ll be able to see a quick report on who is linking to you as well as your competitors.

Visit SEOToolSet to see the multiple free SEO tools they offer.

SEOquake
SEOquake is a downloadable toolbar that you can quickly install on a number of browsers. It is compatible with Chrome, Firefox, Opera, and Safari. SEOquake allows you to see Google and Bing page rank, Alexa rank, indexed pages, as well as much more. It was also allow you to sort pages by a number of parameters.

SEOquake will run a page-by-page diagnosis giving you tips on how to improve your on page SEO. For example, if your site has not set itself to a specific language, SEOquake will show this in a report.

While you can easily turn off the active toolbar in the SEOquake settings, I would suggest installing it on a separate browser. For example, I use Google Chrome as my main personal browser but Firefox for work, thus I downloaded this only to my Firefox browser.

SEO Site Tools (for Google Chrome)
SEO Site Tools is only a Google Chrome extension at the moment, but it has been featured on the main blog of SEOmoz and could be designed for other browsers very soon. The extension allows you to quickly check page rank stats, meta description, domain authority, and more. It allows you to be as detailed and advanced as you would like to be.

With this extension you can also get on-page SEO tips for yourself as well as see what your competitors aren’t doing right. SEO Site Tools pulls metrics from multiple sources, so you’ll get a panoramic picture of your on-page SEO.

Page rank checker
By adding our page rank checker tool to your site you can instantly and easily check web ranks ( check PR) of all your web site pages right on your web site.

ARTICLES SUBMISSIONS | ARTICLE SUBMISSIONS SITES | LIST OF ARTICLE SUBMISSIONS LIST

noreply@blogger.com (Seo Terminology Analytics) — Tue, 19 Mar 2013 14:02:00 +0000

What are Article Submissions?
By far one of the most effective ways of improving your search engine rankings is through writing and submitting articles. But what are article submissions and just why are they so important?

What you need to do as a webmaster is write an article about something related to the subject of your website. For example, if you ran a website about sporting collectables you could write an article about how others could become collectors, or how to value items - basically anything you want to so long as it relates to your website topic. Somewhere in the article you include a link to your website, and you then submit your article to 'article directories' on the Internet. An article directory is a repository of lots of articles that people have submitted.

Why are they so effective?
For every article directory that publishes your article you'll get a link to your website (the link you included in your article), and also other websites might 'pick-up' your article to publish on their own website - meaning you get even more links. So the more directories you submit to, the more links you'll get. Of course, you need to write a good quality article so that your article is published by the directories.

The reason article submissions are so effective is because each article is published on its own unique webpage, meaning your link might be the only external link on that page, which gives your link full 'strength'. Also, because the article is based on the theme of your website your link is given even more strength.
How can SubmitEaze Help?

The problem with article directories is that many of them require you register before you can submit, which is a real pain. But this is no longer a problem! SubmitEaze incorporates an automatic registration tool so you can register with hundreds of directories in no time at all. It can even log into your Email account and process the account activation Emails automatically!

You can do this for single words, sentences, or even paragraphs. You can even nest randomizations within randomizations! The benefit of this is that you can submit different article text to each directory, ensuring each article is unique, and therefore maximizes SEO effectiveness.

Sound good so far? Well, there's more...

SubmitEaze doesn't just stop at the submission stage, no no no(!), it will even log into your directory accounts and automatically check the article published status, when it was published, and how many times your article has been viewed - pretty cool 'eh!

If you think that's everything, think again...

Since we're all busy people and don't really relish the thought of spending hours submitting to directories, we've even implemented an auto-submit feature. So once you have your project configured you can just click 'Begin Submission' and walk away - it's now easier and cheaper to use SubmitEaze than using a submission service, and you know that the submissions have been done how YOU want.

Sound too good to be true? Then watch the article submission video demo so you can see for yourself.

Contemporary Aesthetics encourages the submission of articles that bear directly on contemporary aesthetic theory and concerns, as well as current reassessments of traditional issues. Articles that are primarily historical or that focus on particular art works or individual artists are not appropriate to the mission of this journal. The discussion should be accessible to an audience across disciplines and promote conversation across fields and practices. We welcome the use of visual images and auditory and video clips to illustrate the text. The length of articles is normally no greater than 5,000 words but should not exceed 7,000 words, including an abstract and notes.

Please review the following topics in preparing your article for submission. If you have any questions or if you need assistance, please feel free to contact CA.
      Submission Requirements
      Submission Guidelines
      Formatting the Article
      Citations and References
      Rights and Permission
      Acceptable File Types
      Submitting an Article
      Disclaimer

Submission Requirements
Articles for submission must be previously unpublished and in English. Papers should be well-written, and we encourage grace as well as clarity. It is important that papers be copy-edited carefully before submission. Drafts are not acceptable. In order to ensure diversity of subject matter, approaches, and voices, papers by authors who have not published in Contemporary Aesthetics for at least a year prior to submission are normally given precedence. In submitting work to Contemporary Aesthetics, authors agree to the policies of this journal, including free access and use of the material published in it with, of course, proper acknowledgment of authorship and source. If you have any questions about whether your article is appropriate for CA, send it directly to the editor for a preliminary review.
All articles will be blind-refereed except when invited. The decision of the editorial board is final. Articles accepted for publication will be copyrighted by Contemporary Aesthetics.
Because Contemporary Aesthetics relies on the generosity of scholars who contribute their time to review articles, we ask that authors not submit their work to other journals at the same time. By using computer technology throughout, we expect that the review process will move quickly and that authors will be notified in a reasonable time. In sending work to Contemporary Aesthetics for possible publication, the submitter attests that the work is original and that he or she is the author, that it has not been published, and that it is not under consideration for publication elsewhere.

Submission Guidelines
Our submission guidelines have been carefully prepared to facilitate the editorial process of publishing articles online. Strict adherence to formatting guidelines (described below) has three purposes. First, consistent and uniform formatting allows the editors and reviewers to concentrate on the content of articles submitted. Second, it allows for reliable translation of authors' formatting to the web page. The third consideration is both aesthetic and practical: multiple stylistic formats are ugly and distracting on a web page and interfere with reading. Therefore, please observe the following formatting instructions carefully. Submissions which do not adhere to these instructions will be returned to the author.

Formatting the Article

The article should be prepared according to the following guidelines:

(1) The length of articles is normally no greater than 5,000 words but should not exceed 7,000 words, including an abstract and notes. An article exceeding the length limit will be returned to the author.

(2) At the beginning of the article, the title, abstract and a list of key words should immediately precede the text. Do not include the author’s name or any other identifying information. Any identifying reference in the endnotes should be left blank.

(3) Please use section headings in bold type and number them. Because CA uses no page numbers, numbered sections will permit accurate references in citing the article.

(4) All citations should be in endnotes and not in the text. Number endnotes sequentially with Arabic numbers. Use the endnote function in your word processing program so that the notes appear at the end of the article.

(5) References should conform to the style displayed in the samples below under Citations and References.

(6) Font should be 11-point Arial, whether in normal, bold, or italic, including endnotes. Please do not insert line breaks in the text or special spacing for formatting.

(7) The paragraph break should be indicated by an extra line space rather than an indentation at the beginning of a paragraph.

(8) Only the left hand margin should be justified.

Citations and References
References in articles submitted to Contemporary Aesthetics should conform to the formats below. For references that do not fit these forms, please follow the Chicago documentation style. There are several online sources for this showing endnote citation and reference list forms.

It is the responsibility of the author to obtain permission for the use of any copyrighted material, including images, sound, and video files. It is preferable to place images directly in the text but, when permission is unobtainable, it is acceptable to include a link to the image directly in the text.

Acceptable File Types
Please submit texts in MS Word, Rich Text Format (RTF), or WordPerfect. If submitting from a Macintosh computer, please include the three-letter file extension in the file name of your article. PDF files are not acceptable.

Naming files: File names should not contain spaces. They may contain letters, numbers, hyphens (-) and underscores (_). No other punctuation is allowed. Files must have the three-letter file extension identifying the file type (i.e. .rtf, .wpd, .doc), whether submitted from a Windows or Macintosh computer.

Submitting an Article
An e-mail message with the article as an attachment to Contemporary Aesthetics should be sent to editor@contempaesthetics.org. Use "Submission" as the subject in the email address block. The message should include (1) the author’s name, (2) the title of the article, (3) an abstract of no more than 150 words, and (4) any relevant information about the author, including institutional affiliation, mailing and e-mail addresses.

Once you have prepared your paper observing the formatting, attach it to the e-mail message and click "Send." An acknowledgement will be sent indicating that the paper has been received.

Statements of fact and opinion in the articles in Contemporary Aesthetics are those of the respective authors and contributors and not of the editors or sponsor of Contemporary Aesthetics. No representation, express or implied, is made of the accuracy of the material in this journal and CA cannot accept any legal responsibility or liability for any errors or omissions that may be made. The reader should make his or her own evaluation of the accuracy and appropriateness of those materials.

Are you wondering what is article submission and how it can help your website? Article submission is one of the most popular and one of the oldest link building methods known to the SEO industry. Everyday thousands of articles are being submitted to these article directories by webmasters and SEO professionals to boost the back links of the website under question. If you have a website and if you do not know what is article submission, then it is high time that you learn about this link building strategy and use it to boost your website’s ranking in the search engines.

Now that search engines give great importance to back links, many link building strategies have come into the industry. Article submission allows the users to submit their articles to the article directories and have live links in the author resource box. Here article directories get free content for their website and webmasters get their free back links. When finding one way back links became highly challenging, article submissions came as a great blessing to the webmasters. They did not mind writing articles rather than sending hundreds of mails to get just one of two links. It is very important that we get good quality back links for our website. All the web masters worked on this premise and article submission was used as one of the major link building strategies. There are hundreds thousands of articles to the name of certain webmasters in the article directories.

To get your links from article submissions, you will have to first compile a complete list of article directories and start signing up for your free account. After you sign up for your free account, can submit your articles. The articles that you submit will have a title, article body, summary in some cases and author resource text. In the author resource text, you will be able to add your website’s link. It is from the author resource box you will get your back links. Each article submission site will have its own submission guidelines. You will have to make sure that your submissions comply with the article directory submission guidelines. Only when the guidelines are followed, article directories will approve your articles. Without this approval, your articles will not be accessible by the other users or by the search engines. So you will have to follow the guidelines closely so that you get your back links for your website through your submissions. There is no use submitting to hundreds of article directories without getting your articles approved.

There are couple of other benefits to article submissions. You will be able to send a considerable amount of traffic to your website through article submissions. You will be able to increase your organic traffic count using article submissions. These articles can also feature in the search results independently. This again is another source of traffic to your website. Make use of article submissions to get permanent one way links for your website.

                                      Top 20 Artilcle Submissions

   www.itmanagersjournal.com

     www.webpronews.com

    www.webknowhow.net

    www.thewhir.com

    www.marketingsource.com

    www.buzzle.com

    www.members.ezinearticles.com

    www.isnare.com

    www.goarticles.com

    www.articleclick.com

    www.threadwatch.org

    www.qarchive.org

    www.articlecity.com

    www.articlebiz.com

    www.webmasterbrain.com

    www.devpointer.net

    www.articledashboard.com

    www.allmerchants.com

    www.bharatbhasha.com

    www.selfseo.com

CLASSIFIEDS | FREE CLASSIFIEDS | BEST CLASSIFIED SITES LIST | WHAT ARE CLASSIFIEDS

noreply@blogger.com (Seo Terminology Analytics) — Tue, 19 Mar 2013 14:01:00 +0000

CLASSIFIEDS

Classified sites are really good Source to reach our Target Audience. Many Classifieds sites are great money saver. We can save money by using free classifieds websites and now we can buy and sell almost anything on classified sites. Classifieds helps to search products or services on our finger tip. .

In Classified Site You can post your Ads for free. They have so many categories to post you have to select your appropriate category and post you Ad. So that you can get more traffic. Go through this website you can get an Idea..

OVERVIEW
classified advertising is usually textually based and can consist of as little as the type of item being sold and a telephone number to call for more information. It can also have much more detail, such as name to contact, address to contact or visit, a detailed description of the product or products ("pants and sweaters, size 10" as opposed to "clothing", "red 1996 Pontiac Grand Prix" as opposed to "automobile"). There are generally no pictures or other graphics within the advertisement, although sometimes a logo may be used.
Classified advertising is called such because it is generally grouped within the publication under headings classifying the product or service being offered (headings such as Accounting, Automobiles, Clothing, Farm Produce, For Sale, For Rent, etc.) and is grouped entirely in a distinct section of the periodical, which makes it distinct from display advertising, which often contains graphics or other art work and which is more typically distributed throughout a publication adjacent to editorial content.
A hybrid of the two forms — classified display advertising — may often be found, in which categorized advertisements with larger amounts of graphical detail can be found among the text listings of a classified advertising section in a publication. Business opportunities often use classifieds to sell their services, usually employing 1-800 numbers. Classified ads are also among the tools used by many companies in recruitment for available job opportunities.
Printed classified ads are typically just a few column lines in length, and they often filled with abbreviations to save space and money.

Developments
In recent years the term "classified advertising" or "classified ads" has expanded from merely the sense of print advertisements in periodicals to include similar types of advertising on computer services, radio, and even television, particularly cable television but occasionally broadcast television as well, with the latter occurring typically very early in the morning hours.
Like most forms of printed media, the classified ad has found its way to the Internet.
Internet classified ads do not typically use per-line pricing models, so they tend to be longer. They are also more readily searchable unlike their offline brethren, tend to be local, and may foster a greater sense of urgency as a result of their daily structure and wider scope for audiences. Because of their self-policing nature and low cost structures, some companies offer free classifieds such as Craigslist in the US, as well as Kijiji and Gumtree internationally. Other companies focus mainly on their local hometown region, while others blanket urban areas by using zip codes. Craigslist.org was one of the first online classified sites, and has grown to become the largest classified source, bringing in over 14 million unique visitors a month according to comScore Media Metrix. A number of online services called Aggregators crawl and aggregate classifieds from sources such as blogs and RSS feeds, as opposed to relying on manually submitted listings. Examples include Oodle, Vast and Edgeio.
Additionally, other companies provide online advertising services and tools to assist members in designing online ads using professional ad templates and then automatically distributing the finished ads to the various online ad directories as part of their service. In this sense these companies act as both an Application service provider and a Content Delivery Platform.

Statistics
In 2003, the market for classified ads in the United States was $15.9 billion (newspapers), $14.1 billion (online) according to market researcher Classified Intelligence. The worldwide market for classified ads in 2003 was estimated at over $100 billion. Perhaps due to a lack of reporting solidarity Market Statistics vary concerning the total market for internet classified ads. The Kelsey Research Group lists online classified ads as being worth $13.3 billion, while Jupiter Research provides a conservative appraisal of $2.6 billion (2005) and the Interactive Advertising Bureau lists the net worth of online classified revenue at $2.1 billion (April 2006).
Newspapers have continued their downward trend in classifieds revenue as internet classifieds grow. Classified advertising at some of the larger newspaper chains has dropped 14% to 20% in 2007 while traffic to classified sites has grown 23%.

Advantages of free classifieds websites
Classifieds advertising is one the most powerful tool of online advertising over the internet. You can promote your business at thousands of free classifieds websites. You can sell your old stuff or you can advertise your business free of cost by submitting free classifieds advertisements. Also many peoples are will to buy different items. So classifieds adverting is right place to sell online. :)

There are many advantages of free classifieds advertising. First, it is totally free of cost. So you need not to pay for the advertisements. So it saves your money Second, you can find the targeted customers from you local are with free local classifieds. It also saves you time for your business promotion.

If you own a business website, then you can get free traffic to your website with these free advertising programs. Many classifieds sites allow adding your business link with your advertisement. So you get direct traffic to your website with spending money. These sites have huge visitors daily. So you can sell your stuff within few days. Thus it saves your money on website promotion.

If you are looking for some service in your local area then it can be easily found with local online advertisement. You can find jobs, home repair services, car rental services, computer repair service, laptops, old mobiles and other electronics gazettes, home tutors for your child, real estate agents, pets and pet related services matrimonial service as well as cars and bike for sale on these sites.

Posting a free classified hardly take 1 or 2 minutes. After signing up to these sites, you can advertise your business according to your city as well as local area. Within few minutes your advertisement goes like and available to website visitors. You can post unlimited number of classifieds. There is no limit to advertise.

5 Benefits of Using Free Classified Sites:
Following are the top 5 benefits that you can avail by using the free classified websites:

1. Free of Cost:
One of the biggest advantages of using free classified sites is that they are totally free of cost. These websites do not even take a single penny from you for posting ads. Hence, you can easily post ads for your product or service on these platforms for free. Because of this important benefit, a great majority of people has chosen free classified sites as their primary choice for posting ads.

2. Simple and Fast:
Another great advantage of using free classified sites is that the entire process is extremely simple and fast. The sign up process hardly takes a few minutes, and so does the entire procedure for posting ads on the website.

On the other hand, if you choose to post an advertisement in a newspaper, it may take up to a week to finalize things.

3. Drives Traffic to your Website:
A great advantage of using free classified sites is that these platforms drive traffic to your website for free. Basically, this factor depends on the quality of your advertisement and offer. If your ad is intriguing and interesting enough, then there is a great possibility that the visitor will visit your website as well to see more such offers.

It is highly recommended to insert your website’s link in your ad’s description. Moreover, by doing so, you also get a high-quality backlink to your website.

4. Targeted Traffic:
One great benefit of using free classified sites is that you always get highly targeted traffic. Your advertisements are exposed to people, who are really interested in your offer, which can lead to better conversions and sales.

Moreover, targeted traffic also helps in your business growth, revenue building and website expansion.

5. Global Exposure:
One of the biggest advantages of using free classified websites is that you get global exposure. Your advertisement is exposed to a global audience. On the other hand, a newspaper or a magazine limits the scope and range of your readership.

Best Classifieds Sites

Adeex
Adpost
Adsmantra
Askht
Bechna
Bharatpatal
Boostim
Bizmartindia
Bupio
Clickindia
Click
Classifieds4me

Craig list
Classifieds
Classifiedsden
Droik
Digitalbhoomi
Ddoos
Dragg
Fyndin
Goforads
Highlandclassifieds
Indiagrid
Ibibo
Ivarta
Indiaclassifieds
Indianweb
Indyapulse
Indiaza
Indialist
Indnav
Indiaboard
Indiabook
Indiadynamics
Indya
Justforindian
Khojle
Locanto
Localindya
Mybandra
Meramaal
Muamat
Mid-day
Olx
Onlineindianclassifieds
Quikr
Rajb2b
Sify
Sulekha
Thisismyindia
Vivastreet
Webindia123
Whereincity
Yoindian

SEO SERVICES | SEO SOLUTIONS | BEST SEO SERVICES | TOP SEO SERVICES | SEO COST

noreply@blogger.com (Seo Terminology Analytics) — Tue, 19 Mar 2013 13:58:00 +0000

SEO SERVICES

Page 1-3 on Google within 3 to 6 months or your money back!Search Engine
A web search engine is a tool designed to search for information on the World Wide Web. The search results are usually presented in a list of results and are commonly called hits. The information may consist of web pages, images, information and other types of files.

What is Forum Posting or Signature Posting?
Forum Posting or Signature Posting is a way to get one way quality links, creating a link of your website with target anchor text in the signature line of your postings, is known as signature in the forum, and when we take part on your behalf, related to your website and do posting, reply the old threads, its called Forum Posting Services.

Why I need to take Forum Posting Services?
Forum Posting having link back in signature to your web site provide Direct Traffic to your web site, the person who read your post can visit your web site. It also provides you Direct One Way Incoming links to your web site which is good way to create one way theme based links. Search engines also assume that you are well active in community and they regular index your website as well as give more importance to your web site.

The Purpose of Blog Comments
Blog comments are what make a blog interactive and social. The most popular blogs have a very interactive community who voice their opinions on posts frequently. It's that social aspect that makes blogs such a powerful component of the social web. People like to feel involved. Leaving blog comments allows readers to join in on the conversation about a topic that interests them.

Benefits Blog Reviews?
Gets direct traffic of your website from the blogs having good readers and visitors. Give your site a one way quality incoming links from blog reviews. Blog reviews and links will be permanent and dofollow. Link popularity increase of your web site. It helps to push the keyword to rank in Search Engine.

Social Bookmarking
Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them.
Descriptions may be added to these bookmarks in the form of metadata, so that other users may understand the content of the resource without first needing to download it for themselves. Such descriptions may be free text comments, votes in favor of or against its quality, or tags that collectively or collaboratively become a folksonomy. Folksonomy is also called social tagging, "the process by which many users add metadata in the form of keywords to shared content".

Project Tracking and Initiation for
Prepared by:
Sripal Reddy
MD
seoterminology@gmail.com
http://seoterminologyanalytics.blogspot.in
9959736228

Introduction
Seo Terminology combines our extensive experience and knowledge in Internet marketing techniques and the technology industry to create an effective internet presence for Identity Club (referred to as “Client”) that generates substantial increase in qualified traffic, leads and ranking to the corporate website.

Strategy
Seo Terminology White Hat SEO with the best of next generation techniques and online marketing to drive performance based results for the client.
The benefits of internet marketing include:
•    Reach
– Access to internet users looking for stays healthy forever.
•    Cost
– SEO is leveraged to offer low costs and high ROI.
•    Timing and Flexibility
•    Reach target audience at the right time with right message
•    Targets based on specific location and demographics
Suggested Targeted Keywords:

SEO (Organic) Project Overview:
Seo Terminology will execute ethical SEO techniques (referred as Client) across all major search engines such as Google, Yahoo and MSN. We will implement the vital procedures necessary to obtain front-page results for our clients. Seo Terminology core competency in search engine friendly design, development and marketing has shown proven results to our valued clients.

Seo Terminology Organic Marketing (SEO) Package includes three phases:
•    Research and Analysis
•    On-page Optimization
•    Off-page Optimization
Research and Analysis
On page optimization is one of the two main parts of SEO. On Page Optimization is optimizing your website in a way that it can rank better in search engines and improve visitor satisfaction. A good visitor experience will result in a more conversions for your site.

Seo Terminology has evaluated the content of your site and recommends the following changes:

Seo Terminology evaluated the site content site layout, linking structure, current site positioning and inbound link assessment. The following results were acquired

Recommended On page Solutions:
Indexed pages: Seo Terminology will ensure that search engines will crawl the entire website, if we have good content supply from the client.
Title and Meta Tags: Seo Terminology will ensure that the Title and Meta Tags are positioned in the “head” section for each of your web pages with right content and length.
Meta Keywords: We will create and place much more efficient Meta Keywords based on our research.
Images: Seo Terminology will check the images on your website and make sure effective ALT text is specified for each image. We will also insert images wherever necessary and restrict the number as well as size of your images to maintain your website's speed with your support.
Robots.txt Sitemap: Efficient Robots.txt sitemaps will be created and inserted accordingly.
Re-visit: We will ensure that search engines crawl your site as often as possible, so your new content shows up within search engine results on regular basis.

Images & Hyperlinks Optimization: A picture is worth a thousand words, but without text assigned to the picture, it is useless for search optimization. Pages which are already formed well and which have plenty of text content might benefit from containing images that use Alt Text which allows search engines to read the picture. Hyperlinks can be a wonderful bridge between search engines and pages. Placing keywords in your hyperlink adds to the relevancy when spider bots are searching.

Off-page Optimization:

The area of search engine optimization that applies to social media optimization and other related marketing efforts.
Directory Submission:
Directory submission is proven to be the best method to gain quality one-way incoming back links. Directory submission has powerful benefits to boost your internet business. It is considered as one of the most affordable tool in web site promotion.

Search Engine Submission:
Search engine submission is how a webmaster submits websites to search engines before they crawl into the site. Search Engine Submission is mainly used to add an entirely new web site to search engines, before search engines discover them.

Local Search Engine Submission:
Local Search Engine Submission is the same as ordinary Search Engine Submissions but the results prevail only within the local traffic. Local Search Engine Submission is mainly used when the website seeks local web traffic.

Article Submission:
Article Submission is a way of increasing your search engine ranking. It's a completely legal form of Search Engine Optimization (SEO), favored by Google. Article submission is the most effective way to drive free, targeted traffic to your website, blog or product.

Blog Directory Submissions:
Blog Directory Submission is similar to directory submissions but it increases the visibility and traffic to the blog in a very short period of time.

Press Release:
Press Releases are submitted to various PR sites to tell readers about your company and its latest announcements that readers would want to know about. It is generally a two-page document (500 words) that is submitted and distributed across the web.

Classified Ads Posting:
We create classified ads and post them on to various classified ad portals. This will greatly increase website traffic and also generate good back links.

Social Book Marking:
Social book marking is quickly becoming one of the most popular forms of finding information on the internet which creates a large opening for webmasters. Social Book marking can be one of the best and free methods of driving targeted traffic to your product or service. This will allow for more potential customers, which could bring in more traffic and therefore more leads to the website.

Web Pages Creation (Property Pages):
Web pages creation is just like a web site creation but are based on collaborative thinking that mix all the best features of blog, wiki, forums and social networks into a rich user generated community around the pro’s and con’s of a business/product/service. This site would generate seasonal traffic as per your targeted keywords or title tags.
Video Submissions:
It is a process of advancing a product or the brand through video submissions. This has been proven to be a very effective way to promote your business and reach to a wide audience effectively.

RSS Feed Submission
Really Simple Syndication (RSS) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. These feeds are submitted to several RSS directories.

Blog Commenting:
It is the feedback which you get from visitors on your blog. Blog commenting benefits are one of the easiest and quickest ways to generating traffic, page rank, friends and awareness. Blog sites selected to comment will be dependent on Keywords and related categories.

Forum Posting:
Forum posting has become yet an effective way to promote your business. Using forum posting we will bring you targeted visitors to the sites that you promote. We pick forums based on the keywords and related business type selected.

Google Analytics:
Gain rich insights into your website traffic with Advanced Segmentation, Custom Reporting, Motion Charts, and more. We will create a Google analytics account for the customer or use the current account to track the non-paid traffic that is generated from the marketing campaign. We also create appropriate goals and conversion tracking in the account to see the progress of the campaign.

More Information:
Deliverables per month:

•    Article submission to 30 article directories.
•    Submission to relevant blogs
•    Link building and exchange to attain link domination.
•    Video submission to 15 sites that accept general content
•    Power point submission to 15 sites
•    Photo sharing to 40 sites
•    Social book marking to 200 sites
•    Directory submission to 200 sites
•    Press release submission to 20 sites
•    Blog submission to 20 sites per month
•    Forum commenting to relevant discussion forums based on keywords

*Deliverable will be finalized once the final list of keywords has been determined.

Pricing for SEO:

Research and Analysis
Website Review
Initial Website Analysis and Report
Keyword Research
Backlink, Website Traffic & PR Report
Competitor Analysis
On-Page Optimization
Anchor Text Optimization
Adding Meta Tags
Meta Tag Optimization
Adding Google Site Map
Title Tags Optimization
Images & Hyperlinks Optimization

Off Page Optimization & Link Building Campaigns
Directory Submission
Search Engine Submissions
Local Search Engine (geo target) Submissions
Article Submission
Article Marketing
Article Spinning
Blog Directory Submissions
Press Release Submission*
Social Book Marking
Web Pages Creation (Property Pages)
Video Submissions
Audio Podcasting
RSS Feed Submission
Blog Commenting
Forum Posting
Google Analytics
Monthly Recurring fee    Rs 20,000
Total Duration    6 months

WEBMASTER TOOLS | GOOGLE ANALYTICS | KEYWORD RESERACH

noreply@blogger.com (Seo Terminology Analytics) — Tue, 19 Mar 2013 13:55:00 +0000

WEBMASTER TOOLS

What is Google Webmaster Tools?
Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize their websites. It has tools that let the webmasters submit and check sitemaps, generate and check robots.txt files, list internal and external pages linking to the site, view statistics related to how Google crawls the site, and more.

Google's Webmaster Tools are essentially the reversal of your standard SEO. What the Webmaster tools does is looks at your website from an external point of view and then displays the information about your website in one of two ways. In some cases it displays clear indications of how you can change your website to make it better (as far as Google is concerned) and in other cases it simply gives you the data to analyse for yourself. When you first log into Webmaster tools, you will be shown a screen like the one below. If you are using Webmaster tools for the first time, it will take a while to populate with data, so be patient and after 3 - 4 weeks you should have a fairly full image as per my example below. Although also keep an eye on your account, as some data is only available for a short period of time after it has actually been recorded (i.e a few days). This is specifically true with the search queries whereby you can only see the last 5 weeks worth of searches.

You will notice from the above image that like the majority of Google's tools, you have your standard menu on the left hand side, then in the main body you have a summary relevant to the particular section you are in. In the above example we are starting on the very first screen you will see when you log into your website. I have highlighted two of the sections in red and two in yellow. The areas I have highlighted in red indicate data Google has analysed about your site, but it's up to you to interpret and understand, whereas the yellow boxes are more factual. Let's start by running through these 4 main boxes.

1) Search Queries (Left hand side in red)
The search query box basically shows you a snapshot of where your site is within Google search results (or SERP's) at any given point in time. What this box shows is where you are showing up in the Google searches for a particular keyword. If you look at the example below, this shows you the metric data for the keyword 'Ask Foreman' from my site over the period of a couple of days. This could be any keyword and this one keyword will likely be amongst a list of hundreds of keywords - so let me explain why and how you can use this for your SEO.

Basically keywords will only show up here (in Webmaster Tools) if you are showing up somewhere in the search results for that particular keyword. So for a particular keyword to show up here, a couple of things have to happen. Firstly, the keyword must in some way, shape or form be present somewhere on your website, and secondly Google has then had to deem it relevant enough against a visitors search to display it in the search results. So in the above example, I am showing you the name of my website, and you can see that it's shown up 30 times when people have searched 'Ask Foreman' and of those 30, it's been clicked on 12 times - which is a 40% increase on the week before (which was the week before my site launched). You can then see the average position and the change - and this is the important bit.

As I explained in my very first SEO tutorial, Google displays 10 results per page, so if you example the Avg. position figure in the image above said 12, then on average you would be on the second page, second from the top in the organic listings. Years ago, your position in the SERP's was almost fixed, so that whenever you searched for your site in Google under a particular keyword you would always be in the same place unless you or a competitor had changed their keywords and moved you up or down as a result. Now days, Google move the positioning of sites up and down quite a lot - especially during Google Panda Updates, so you have an average rather than a fixed position. They do this for algorithmic reasons that I won't go into here, but needless to say if you are doing a real time search, don't be surprised if you see your position move up and down a bit in what seems like a random fashion. Also, never search for your own website when you are logged into your Google account, as your site will nearly always show up on page 1 and excitement will quickly be followed be realization that you are still not as high up as you would like to be!

So what this data is telling you is that for keyword X you are in Y position on average. Now this is where it's important to understand your SEO goals as I talked about in earlier tutorials. Say by this point you have initially selected 5 keywords and you have then optimized your website around these keywords, then hopefully these keywords amongst many others should be displayed here. However, it might be that the average rank for one of your keywords is for example 156th (or page 15) in the SERP's. By now knowing that one of the main keywords you were targeting is so far down in the search results, you can now go back to your site and adjust all the tags titles and content theme etc to boost your position. You can then monitor the results as it begins to change by looking at the number of searches you are getting and the percentage increase or decrease. It's important however that you do this in such a way that it's beneficial to the user - for example altering your SEO to draw customers into your site, but the site being completely irrelevant to what a visitor is searching for is pointless as it's just a bad experience for the customer and they will leave your site. However, changing the way you have worded your content to bring the more relevant keywords to the forefront and therefore helping the visitor find you more easily is just good SEO. As I have mentioned before, Google is all about connecting people with the best search results, so if your SEO isn't doing that then you are going wrong somewhere.

2) Keywords (Right hand side in red)
The keywords results data is what Google defines (in its opinion) to be the main content of your website. It works by going through every bit of code you have on your page and just counting the number of times a word appears. So let's say you have a website on apples, and you frequently mention apples, then you probably will have the word 'apple' listed in your keywords with 2 variants which will be 'apples' and 'apple'. Now, the importance of this list is what is listed, and just as importantly what isn't.

If you have specific keywords you are targeting for your SEO and they are not listed here, or do not have a very high frequency (indicated by a blue bar) then this is something you can address. However, you also might have the opposite problem I have seen before where certain words are listed that are not relevant to the overall content of your website. To give you an example of this, I once had a website where all of my image links to other peoples websites had the <alt> and <title> tags in HTML described as 'Visit this website'.

What then happened was when Google read all the HTML on my website they decided that as I had used the word 'visit' over 800 times in various tags it should became one of my main keywords. Suddenly almost overnight I got lots of visitors who were people looking for designs of website buttons. Hundreds of people were searching the Internet for 'Visit website button templates' and finding my site! So just remember, this list should only contain the keywords that are relevant to your site and you should edit your pages to remove any that are not relevant that you have accidentally used too frequently.

3) Links to your site and Crawl Errors - (Yellow boxes)
These two areas simply show you the number of other websites that are linking to your website and whether there are any errors relating to your website. Common display errors include a page not being available, or someone else linking to a page that no longer exists. Linking to pages that do not exist isn't always your fault, and can occur if someone misspells something when they are linking to your site. It's best to keep an eye on this and try and resolve all errors where possible as if Google is pointing out an error it could be effecting your SEO, although Google did say in a recent podcast that you would not be penalised for links that were effectively outside of your control.

Getting the most out of Webmaster Tools
To summarise, there are certain areas of Googles Webmaster Tools where you need to be pro-active and think outside the box and others where you need to be re-active and change things when Google tells you. One of the most important areas to keep an eye on is the option in the left hand side menu under 'Diagnostics'.

Diagnostics effectively looks at your website and says how could it be better. For example, it will tell you when you duplicate titles, when the titles are too long or too short or are not informative enough. Even if you spend a lot of time on your SEO, it's still worth looking here at least once a week as it's likely that at some point in time you might accidentally duplicate a title tag, or create a meta description that is too long (or short). This is basically Googles way of showing you how you can make small corrections to improve your SEO and it's free advice, so worth taking.

But remember, SEO is something that's built over time, so follow my tutorials and in time you will see your traffic increase every day as every page of high quality content you add to your website becomes another potential search query from a future visitor...

Creating a website can be a large labor of love. Luckily, there are tools out there to help making, tooling, and updating your website to keep running as you always imagined. In this instruction book I’ve tried to cover some of the not-so-obvious basics: broken links, redirecting, searches, and statistics.

Broken Links
A broken link is when there is a link to a file on your website that no longer works. This can happen because the file has moved (have you ever tried to access a file through a newspaper and found a blank page instead?), the server that is hosting the webpage is broken, or the original typed in address in the html is wrong. Detecting these errors can be tricky - especially when you have hundreds of links on your web site. Luckily there are some free tools out there that will go through each webpage, list all of the links, and make sure that they point to file that exists.My favorite tool is actually a webpage itself: Dead-links.com. It employs a spider to go through each webpage (called crawling) on the website you give it.

Internal Links
Internal links are links to pages inside your website. Links in a navigation menu are good examples of internal links. Next to each link is a battery of information. Check out the FAQ for more information about those. After your internal links have been checked your external links will be checked. External links are links to files that are outside of your website. For example, if you had a link on your webpage to a Washington Post story, that link would be external. At the bottom, after the program has finished running, a list of broken links will be displayed. The website that I searched had 4 links to report. Sometimes these links are not really broken; they only took a long time to load. It is best to click on each link yourself and make sure that it is in fact broken before trying to fix it. (You can see that I clicked on the purple one in the picture below.) The error encountered by each program is also listed next to each link.

How Google Works
Google works by looking at statistics like frequency and use. When you first create a website it hasn’t received a whole lot of use and so it is likely that Google would not have taken the time to properly crawl your website much deeper than your homepage. This is problematic if you want people to be able to use Google to search for content on your website or if you want to get a good amount of Internet traffic.

Webmastertools to help it index your webpage. Some of the easiest ways to boost your web-statistics are to sign up for things like Google Webmaster Tools and to create a sitemap.
Google Webmaster ToolsGoogle’s Webmaster Tools allows you to do so many useful things! My favorite feature is all the neat things it shows you about links to your website and how it helps
you make your website more visible to the general public. “Google's free webmaster
tools provide you with an easy way to make your site more Google-friendly. They
can show you Google's view of your site, help you diagnose problems, and let you
share info with us to help improve your site's visibility in our search results.”
To get started all you need is a google account - which is also free! Sign in and get
cracking. Once you sign in you’ll see what is called your “Dashboard”. This is where all of the websites you want Google to help you with are listed. You can see in the picture below that no websites are listed in my dashboard for now. To have Google help you with your website, type in the web address of your website (ex: http://www:Seoterminologyanalytics.blogspot.com)and push the “Add Site” button.
After that you are going to be asked to verify your website. Follow the instructions to verify your website. (I think the easiest way is to upload a file so that your source code isn’t messed with.) Once you are verified, you will see the green checkmark on your dashboard.

Site Map
In Google Webmaster Tools you will be asked to provide a sitemap. A sitemap is a list of all of the links on your website. It allows Google to know what are all the links on your website that you want searched and indexed. This can be very tedious to make, but it is worth the effort. There are a couple different formats you can use to make a sitemap. Google provides information on how to make an XML sitemap here:
https://www.google.com/webmasters/tools/docs/en/protocol.html. Also, they have information about all differ
ent types of sitemaps here: https://www.google.com/webmasters/tools/docs/en/protocol.html
I think that creating an XML file for a sitemap is a lot of effort and not necessarily best for everyone. The format I prefer to use is a simple text file. On each line of a text file you put one link to a page in your website. (Do not include links to webpages outside of your domain!) Additionally, if you use this format, make sure to use a text editor that does not add additional metatext to your file and does not try to wrap your lines of text if they are too long.

Web Crawling:
Similar to checking for broken links, any links they come across that are broken will be displayed
here. This isn’t 100% - so using another tool like one of the ones above is still recommended.

Content Crawling:
Problems with some of the content displayed on your webpage can pop up here. For example, I needed to provide a more descriptive title of a webpage than “Contact.

Search Data:
Want to know what people are searching for when they find your website through Google? Find out the search queries here.

Google Analytics
What is Google Analytics?
Google Analytics help you analyze visitor behavior in regards to your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment your site’s ability to attract browsers.

In the first 4 tutorials on Search Engine Optimization, I have focused very heavily on explaining how SEO works and the importance of picking the right keywords for your website. I have also explained how to apply these keywords to your pages to give you the best SERP results over time. Now we reach the really interesting part - analysing your website traffic.

Note: A lot of people ask how long it takes to start getting search engine traffic to your website when you launch a brand new website. There is no set answer to this question. I have had some sites take just a few weeks and others 2-3 months. The simple rule is be patient and in time you will get traffic, but it's unlikely to happen quickly at first. As a general rule, the bigger and more developed a website gets the quicker your pages are displayed in Google.

People ask, why is Google the biggest search engine? And what separated Google from any of the other search engines before it became the search engine to use? Other than being a very effective way of finding what you are looking for on the Internet, Google has distinguished itself from other search engine companies right from the start by doing certain things differently to its competitors. Google built a great search engine, yes. But their genius was the advertising options and the analytical tools they have given to businesses and website owners around the world to use in conjunction with their search engine. They produced a multi functional product which has more than one user base within the same market and this diversification is the key to their success.

In this tutorial we will be looking at the first of two such tools Google makes available to Web masters (or website owners) to help them understand who is visiting their website and how they are getting there - let's take a look at how to use Google Analytics.

There are currently 2 versions of Google Analytics, Google Analytics and Google Analytics Premium. As GA Premium is for websites with more than 10 million, but less than a billion hits per month, and on the assumption you are reading this tutorial as you are a relative beginner to SEO, I am going to focus only on the standard version for this tutorial. Also just to note, the Premium version is a charged version of the software whereas the standard version is totally free.

At this point, I would just like to mention one thing. At the beginning of the SEO tutorials you may have noticed that I said I would teach you how to get to the top of all the major search engines, yet I seem to have only focused on Google and their tools. The reason is because for my entire career thus far, I have used nothing but Google's tools and the strategies outlined in my tutorials. Yet despite this, I have managed to get tens of thousands of click thru's from search engines other than Google.

Why? Well, because if you understand what you are doing with Google then 99.9% of the time the other search engines follow the same logic in their algorithms. It's as simple as that. I spend absolutely no time optimizing any site I own to any search engine other than Google. And yet I still get great coverage from all the major search engines. So unless that fact changes, my SEO strategy won't either.

So what does Google Analytics do?
Google Analytics Demo Graph

If you take a look at the image above, what does it tell you? If you understand the graph you are looking at, it shows you regular traffic to a website, but also identifies the websites traffic is somewhat cyclical (regular highs and lows). But it doesn't really give you any useful information other than regularity of visitors. My reason for pointing out this unlabelled graph is because by not using Google Analytics you are blindly hoping people are visiting your site without understanding why they are visiting, what they are doing and where they are leaving. Some website owners never ever look at their statistics when really there is absolutely no reason not to. If you owned a shop in real life and no one ever came into it, you would be concerned. Yet hundreds of people own websites and don't understand (or aren't aware) of the amount of useful marketing information they can ascertain just by using Google Analytics.

The standard version of Google Analytics is totally free of charge and very simple to use. All you need to do is sign up for a GMail account (Google Email Accounts) then join Google Analytics - which you can do by clicking here. It really is as simple as then copying and pasting a snippet of code that Google give you into the top of all your web pages before the closing </body> tag in your HTML and then that's it. Once you have done this, your Google account screen will change to a green tick and then your information is tracking and you can begin to harvest all that great information which will enable you to better understand SEO and more importantly create a better website experience for your users.

Understanding the Google Analytics Interface - The Basics

You can monitor as many websites as you own using Google Analytics, but as most people will only have one website I am going to keep things simple at first and explain the basics of Google Analytics - although I will at a later date go into a lot more depth on how to use Google Analytics effectively. Below is a screenshot of what you will see when you enter your account. You will notice I have selected a date historic to this website being launched so you can see it as a blank canvas.
Google Analytics Site Screen

So first let's look at the box I have highlighted as '1' on the left hand side. This contains all your primary navigation. Now as this is a basic tutorial to get you started with Analytics I am not going to go into the sort of depth you would require if you are running a website with a large traffic throughput, but I will be covering all areas in enough detail so that you know what you are looking at when you are using it. Like I talked about in some of the previous tutorials, the more you use something like Google Analytics the more you get used to what you do and don't need to look at for your particular website.

There are 5 main sections on the left hand side menu pictured above. These are Visitors, Advertising, Traffic Sources, Content and Conversions. You will notice that I have not highlighted 'conversions' as this is something which is fairly advanced and needs a tutorial of its own to explain when and why you would use it. Also, I will not be discussing the 'Advertising' option in this tutorial, as what this does is combines data from your Adwords account with your Analytics to display your conversions all on one page. (And this is Advertising, or Non organic SEO so again requires separate analysis).

So what we are left with at this stage is Visitors, Traffic sources and Content. These are the three key areas to primarily understand when using Google Analytics for the first time.

Visitors (Now changed to Audience)

Firstly, we will look at visitors. Now of course to analyse any data you need visitors to your website, which you will have hopefully generated by following the SEO tutorials I have outlined. By clicking on the visitors button you are given sub categories to further analyse your data. As the exact terminology of the Analytics buttons and features are frequently changed, I am going to explain what you should be looking for rather than go through the menu on a point by point basis.

Anyone that visits your website is tracked under the visitors section of Google Analytics and a lot of information is stored in this section to help you understand where you visitors are coming, how long they are staying and how many pages they are looking at. The main summary of this data can be seen in the area highlighted '2' of the above image. The terminology used might not be something you are familiar with, so let's quickly run through what's on the screen.

Visits
This is literally the number of times anyone goes onto your website. If you went on your own website 10 separate times in one day and no-one else visited the site this would display as 10 visitors.

Unique Visitors
This is one of the key figures I look at when I am considering advertising on another person's website and it's critical you understand what it means. Now as I explained in Point 1, if I visited my own website 10 separate times in one day it would be 10 visits, but I am only ONE unique visitor. The unique visitor figure therefore represents the REAL number of people visiting your site. For that reason, the Unique visitor figure will always be lower or the same as the Visits figure. There is however one tiny flaw though, in that if you visited your site from one PC but used 3 different browsers (i.e. Chrome, Internet Explorer and Firefox) then it would show up as 3 unique visitors. This is due to different cookies in the different browsers, but is really only a tiny data imperfection and it's unlikely many of your visitors will use different browsers so it shouldn't impact the validty of your figures.

Pageviews
This is simply the number of pages viewed by the visitors on your site (the total).

Pages/Visit
This is the average number of pages viewed by your website visitors.

Avg Time on site
The average amount of time a user spends on your website.

Bounce rate
This is something that's very important. The bounce rate is effectively calculated by analysing a customer's movement between pages. So if someone goes onto one page of your website and then shuts their browser or leaves your website this is classified as 100% bounce rate (100% is the worst bounce rate, 0% is the best). It's not an entirely accurate science at the moment though, as that one page may have been an extensive article which the visitor reads and then it answered their question - so they leave. This means that your website did exactly what the visitor was looking for, but it was still classed as bounce and with the worst rate of 100%, because they only visited one page. I am sure in the future, Google will be able to look at the difference between users that click straight on and straight off a website vs those that spend a lot longer but only on the single page. The unwritten industry average (and a good target from experience) is between 30 and 40%. But on some sites that have a good regular bounce rate, you may still see highs of 100% and lows of say 20% when looking at the data for a single day. If you are experiencing long term high bounce rates then there is clearly something on your site which is poorly designed, there may be too much advertising, or is not exactly as relevant as perhaps your SEO implies it is.

What's important with all the information I have spoken about above is you can then drill down this information to look at a single visitor and see exactly where they came from geographically, what pages they visited and how long they spent on your site. You can also see what browser and operating system they were using, whether they were on a mobile or not and if they found you via social media. It's this level of data interrogation that you will find better and better the longer you use and understand Google Analytics.

The relevance of Google Analytics is firstly and foremost to see how many visitors you are getting to your website. But then you also want to look at visitor habits to try and make your website better. For example you can always take this data one step further depending on the level of thought you want to put into it - this is where marketing knowledge and experience comes more into play, but here are a couple of examples:

1) You look at your geographical visitors and identify that you are getting a lot of customers from a particular region but none from another. You investigate this further using the SEO tactics explained in my previous tutorials and identify that in this particular region they use a different terminology to the region you already are getting traffic from. You can then adapt your SEO to target this regions keywords and you can then improve the number of visitors to your website. (E.g. In the UK, the word for a house might be house, but in another country it could be 'crib' or 'pad' - understanding these details enables you to target your SEO more effectively for different markets).

2) You notice that you have written an article which is getting a lot of search engine traffic but an extremely high bounce rate. Further analysis of your keywords shows that you were pulling in customers who were looking for something totally different to what they actually found on your site. You adjust your SEO and the bounce rate decreases. (Of course so does your traffic, but you don't want visitors who do not find what you are offering relevant - traffic isn't good if you are getting the wrong type of visitors).

All of these are hypothetical situations, but each demonstrates an example of how Google Analytics can identify a way in which you can make your website better for the user and therefore increase the overall quality of your website by proactive troubleshooting.

Traffic Sources

What you can see from the 'Traffic Sources' section is who is finding your website, how they are finding it and whether they are coming from a search engine, another website or directly to your site. There are three main ways Google categorizes traffic to your website and these are:

1) Direct - The user has either typed your exact web address into their toolbar or has you under their favourites.

2) Referrals - This is categorized as any traffic coming from a website other than your own, unless it is a search engine. Therefore any other website which has a link to your website on it and someone clicks on it will come through classed as referral traffic. If you have any banners, directories or paid for advertising on any non-search engine sites then this is the best place to see how they are performing.

3) Search - This can sometimes be a bit misleading if you don't understand how it works. For most websites, the search traffic is simply the traffic which has come from someone using a search engine to find your site. But if you are also using Google's Custom Search Engine on your website as a search tool for your visitors, and it loads the search results in a separate screen, then any search done via this is technically classified as a traffic source. This is important, because if all your website visitors suddenly start searching your website for a particular keyword, it might make it look like you have suddenly had a massive influx of traffic from this keyword, where in reality it's your website visitors looking for something on your site. You can however filter out what people are genuinely searching for (in a real search engine i.e. Google or Bing) when you start looking at the Web Master Tools data in the next tutorial.

The key with the search data is that you can see a lot of keywords on how people are finding you, which if you think about it, helps you identify the opposite of this and shows what keywords people aren't finding your site for.

By being able to see which keywords visitors aren't finding you under in the search results, you can then refocus your SEO and optimise your pages to incorporate the other keywords that are important to your website, and in turn maximise the potential traffic flow. However, there is one slight catch, in that from early November 2011, Google no longer display the keywords that people have searched for to get to your site if they are logged into their Google account. For more information on this, see the article 'Keywords not Provided' by SearchEngineland.

Content

The content section of Analytics site is one that you should spend a bit of time familiarising yourself with. Here you can see in great detail how a visitor is navigating through your site and what your top pages are, both in terms of landing pages (the first page someone hits when they visit your site) and exit pages (the last page someone sees before they leave). There have also recently been some additions to this page to show other features that Google offer as well as site speed, which now shows you if you have any troublesome pages with too much information on that are taking too long to load. Again, what you do with this data will vary massively depending on your site design and layout, but here are a couple of what ifs that can be solved using this section:

1) You notice from your Analytics data that you are getting a lot of people leaving your website on a particular page. You look at the design of this page and notice it is not as well laid out as other pages, has no navigation to other pages or has no incentive for the user to visit another section of the website. You adjust the design and the 'Exit' figure decreases for this page.

2) You notice that one particular page on your website is much more popular than anything else. Using this information you create several other similar relevant articles and boost the traffic to your website by savvy SEO.

Of course, these are just examples, but the main point I am trying to illustrate is that Google Analytics is a problem solving tool as much as it is a data analysis tool. The amount of time you put into Google Analytics is totally dependent upon what you want to get out of your website, but over time I shall be looking at some case studies in advanced Google Analytics usage, so visit regularly for updates.

Keyword Research

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the "right" keywords can make or break your website. Through the detective work of puzzling out your market's keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated - with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking.

HOW TO JUDGE THE VALUE OF A KEYWORD:
How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for "brown shoes" or "black boots?" The keywords visitors type into search engines are often available to webmasters, and keyword research tools allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites.

Choosing Keywords:
   Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. Sites such as www.wordtracker.com and inventory.overture.com are good starting places for English language sites. Note that the data they provide may sometimes differ significantly from what keywords are actually the best for your site. You should also note that the Google search engine does not give information about frequency of search queries.

   After you have defined your approximate list of initial keywords, you can analyze your competitor’s sites and try to find out what keywords they are using. You may discover some further relevant keywords that are suitable for your own site.

Frequent and rare Keywords:
   There are two distinct strategies – optimize for a small number of highly popular keywords or optimize for a large number of less popular words. In practice, both strategies are often combined.

   The disadvantage of keywords that attract frequent queries is that the competition rate is high for them. It is often not possible for a new site to get anywhere near the top of search result listings for these queries.

   For keywords associated with rare queries, it is often sufficient just to mention the necessary word combination on a web page or to perform minimum text optimization. Under certain circumstances, rare queries can supply quite a large amount of search traffic.

   The aim of most commercial sites is to sell some product or service or to make money in some way from their visitors. This should be kept in mind during your seo (search engine optimization) work and keyword selection. If you are optimizing a commercial site then you should try to attract targeted visitors (those who are ready to pay for the offered product or service) to your site rather than concentrating on sheer numbers of visitors.

Evaluating the competition rates of search queries:
   When you have finalized your keywords list, you should identify the core keywords for which you will optimize your pages. A suggested technique for this follows.

   Rare queries are discarded at once (for the time being). In the previous section, we described the usefulness of such rare queries but they do not require special optimization. They are likely to occur naturally in your website text.

   As a rule, the competition rate is very high for the most popular phrases. This is why you need to get a realistic idea of the competitiveness of your site. To evaluate the competition rate you should estimate a number of parameters for the first 10 sites displayed in search results:
   - The average PageRank of the pages in the search results.
   - The average number of links to these sites. Check this using a variety of search engines.
   Additional parameters:
   - The number of pages on the Internet that contain the particular search term, the total number of search results for that search term.
   - The number of pages on the Internet that contain exact matches to the keyword phrase. The search for the phrase is bracketed by quotation marks to obtain this number.


   Refining your keyword phrases:
   As mentioned above, search engine services often give inaccurate keyword information. This means that it is unusual to obtain an optimum set of site keywords at your first attempt. After your site is up and running and you have carried out some initial promotion, you can obtain additional keyword statistics, which will facilitate some fine-tuning. For example, you will be able to obtain the search results rating of your site for particular phrases and you will also have the number of visits to your site for these phrases.

   With this information, you can clearly define the good and bad keyword phrases. Often there is no need to wait until your site gets near the top of all search engines for the phrases you are evaluating – one or two search engines are enough.

   As well as detecting bad phrases, you may find some new good ones. For example, you may see that a keyword phrase you did not optimize your site for brings useful traffic despite the fact that your site is on the second or third page in search results for this phrase.

   Using these methods, you will arrive at a new refined set of keyword phrases. You should now start reconstructing your site: Change the text to include more of the good phrases, create new pages for new phrases, etc.

KEYWORD RESEARCH TOOLS:
Google Keyword Tool,Word Track,

Picking the right Keywords using Google Adwords Keyword Tool
I can't remember where or who I heard this from, but someone once said 'Creating a website and not understanding SEO is like filming a TV advert and then not having the money to broadcast the advert' - this concept is spot on.

If you are looking to build a website, or have already built a website, then even the most veteran marketer would be forgiven for thinking they know what their customers want in terms of keyword optimization - or to simplify that statement - most SEO marketers would say they know what keyphrases their customers are searching for to find their site. This might be correct at a given point in time, but the fact of the matter is that the game is always changing and you have to understand the rules of any game to keep ahead of it. If you are a long established website then you shouldn't be saying we have lots of keywords that our customers are finding us under, but instead you should be looking at the keywords they aren't finding you under when they search.

I would say to anyone who says they know everything there is to know about SEO, or says that their site never needs changing - that the minute you think you totally understand your customers is potentially the first time you are losing your touch. SEO is something you can always improve on - because you are not the only person in your sector doing it. If you have got to number 1 on a key phrase it's fairly likely the person who you have moved down to number 2 will notice and then it will be their aim to get above you!

SEO is easy to understand but difficult to master. When searching for something in Google for example, the plural of a word can put your company at a totally different SERP position to the singular of a word (i.e. tomato vs tomatoes). In a similar concept, typing two strings of keywords (but with the words in a totally different order) can also give you varying results (i.e. "free marketing ideas and advice" or "advice and free marketing ideas"). Your SERP position can vary massively even with something as simple as this, which is why it's important you understand what your end goal is before you go about optimizing your site - try the examples I have given in Google to see how different the results are.

Picking the right Keywords for your SEO - Ground Rules

Before one of the major search engines took a different approach to displaying results, there was a distinct lack of logic as to which websites would come up when searching for particular key phrases. But now the logic is in place in terms of algorithms, SEO marketing specialists spend a long time testing different ideas and logical structures to learn how search engines treat different keywords and in turn the HTML information behind a websites design.

Over the years, analysing these algorithms by looking at how I have got to the front page of Google has taught me to do the following:

1) Identify the key phrases that you want to be found under in the major search engines.

2) Do not spread yourself too broadly in terms of what you are trying to rank highly on. Do not start off trying to rank highly on 20 keywords all at the same time. Start with between 3 - 5 keyphrases.

3) Make sure you have a core theme for the website - this is increasingly important.

4) Make sure you do not change things too frequently or never change them.

5) The more illogical and infrequent the search term is, the easier it is to get ranked highly for.

6) Always try and think like your websites visitors.

Now some of this might seem like fairly straight forward stuff, but you would be surprised the number of sites that do not follow the above basic rules. To run through these points briefly, you have firstly to understand what the core theme of your site is to be able to structure the keywords you want to try and target - effectively creating a list of keywords you are trying to rank highly for in a particular search engine. If you pick too many words from the get go, then you may spread yourself too thinly - remember Rome wasn't built in a day - as your site gets bigger you can target more keywords across more pages.

One of the key rules is do not change things too frequently and do not change everything at once. If you change all the SEO on your entire site then the site can disappear from the rankings for a long time before it pops up again (even 3 months!) - it's better to change a page here and there to achieve the SEO goal you are looking for over time, rather than doing it all in one hit - unless of course you have no SEO or ranking in the SERP's then it makes little odds.

Last but not least is thinking like your customers or visitors. In general people tend to either use key phrases (i.e the bare minimum) in Google or more frequently they ask Google questions when they search as if they were asking a person. The majority of the time if you start typing something into Google you will see that it autocompletes and gives you search ideas. If you take the question concept and tie it in with the Google Adwords Keyword Tool then you should start to come up with some good SEO ideas.

Getting Started with Google Adwords Keywords Tool

Ok, so to start off you might notice that the Google Tool I am going to be talking about is named the Google Adwords Keyword Tool - but don't be put off by it's name. The purpose of this tool is to display the number of searches for particular keywords over a monthly range so that people using Google Adwords can pick the most popular keywords to target for their adverts (also displayed in Google). In effect, this means that Google Advertisers using the Adwords Tool can cover the most popular keywords and then by having greater search results exposure to their adverts they will get more people clicking on them. This is then beneficial to both the advertiser and to Google (as Google get a percentage of the revenue from adverts being clicked - I'll explain this in a lot more detail in its own section - but its relevance is nominal at the moment).

Now let me be clear about something, this is very important - I know and understand that this tool is designed for people using Google Adwords. But of course, you have to think that if companies are targeting advertising based on popular keyword searches in Google, then it makes sense that logically you should be doing the same for the SEO keywords on your website - because the Adwords Keyword Tool results are the keyword searches of real people using Google. They are exactly the same thing! You can use the Google Adwords Tool at any time, but for best effect please read the rest of this tutorial first.

So let's take a look at how this works in practical terms. Let's say that I have built a site which is based around me offering a service of website design to my customers - so effectively I am a Website Designer for the purpose of this tutorial. Now off the top of my head (and trying to think like a potential customer of a Website Designer), I would type into Google something like 'Where can I find a good website designer?' or 'website designers' - always try and think like your customers and remember that half the time the people searching will not use the same terminology and abbreviations that you might. This is particularly important with industry based acronyms that you might know but it's likely 95% of your customers will not.

So firstly, I take the core concept of what I think one of my visitors may search for, which as I suggested would be 'website designer'. By using the Google Adwords Keyword Tool I get the following results:

Analyzing Google Adwords

So let me break down the boxes above I have circled in red.

1) Competition - This is the competition for a particular keyword. This is not entirely relevant at the moment from an SEO point of view, but a rule of thumb is the more full the green bar is, the higher the competition is for this word on Google Adwords (Not SEO). However, in contradiction to what I have just said, it is normally the case that a highly competitive Adwords score also relates to a competitive SERP keyword. This is logical, as if a company/individual can't get as high in the SERP's as they would like to, they may resort to inorganic SEO and to paying for adverts through Google Adwords - so high competition normally equals lots of good SEO already in place for those keywords. This is not always the case, but very often it's the rule, not the exception. (Please note: Competition is no longer displayed as a green bar, but as high, medium and low. This changed the day after I wrote this tutorial on 25th October where Low < 0.33, Medium 0.33 - 0.66 and High > 0.67. It's really only an aesthetic change by Google to make things a bit clearer at a quick look.)

2 & 3) Global Monthly Searches/Local Monthly Searches - As the first part of the title would suggest, this is the number of 'Global Monthly Searches' for a particular keyword. This is an important one in combination with the 'Local Monthly Searches'. The reason this is important is because if you take for example this site, (AskForeman.com), then I am really only interested in the Global Monthly Searches. Why? The reason is because what I offer on this site is Marketing knowledge, so it's something which tends to be globally useful information. If however you are a Marketing Company based in New York, USA and you do not want clients from the UK, or you are a painter and decorator offering your services within a 10-mile radius of London UK, then you are going to be more interested in the Local Monthly Searches i.e. you want to be able to analyse your local market, not the global market. These two figures can vary massively and it can sometimes be a great way of identifying a lack of competition in your region/country/local area.

Analysing the Google Adwords Keyword Tool Results

Continuing the above example, you want to look at which keywords are getting the most searches and then the relevance of these keywords to what your website offers its visitors. There is no point targeting a keyword with 1,000,000 hits per month if it has nothing to do with what your site offers its visitors - even if you did rank highly in the search engines you would be misleading your visitors which causes all sorts of problems in the long run.

By clicking on any of the columns in the results, you can quickly arrange them to show the highest or lowest searched for keywords. In this case I am looking for the highest ranking keywords under the Global Monthly Search Figures. Now this is where you have to really think outside of the box. Google Adwords by default gives me the top 5 results as per the image below: (These are results based on a UK IP Address search)

Analyzing Google Adwords

The problem with the results now is that as you can see there are 277,000,000 people searching every month for 'web' which is part of our phrase but has no real relationship to it (You will notice I talk a lot about relationships in SEO as this is something that is very important).

The reason is because particular words may come up as they are part of a sentence structure - but Google also displays them on an individual basis. For example 200,000,000 people might search for 'web footed toads' and 76,000,000 might search for 'web weaving' leaving only 1,000,000 searching for 'web design'. Ok - so the example is a bit extreme and 1 million monthly searches is still a lot, but I am trying to show how you need to be selective about how you interpret the results. You need to do a little detective work with these figures before you just pick the highest searched for keywords out of context.

The way in which I personally do this can be difficult to explain, but the more SEO you do the more you will be able to quickly judge which data is important and what isn't. You can get a good idea of the results I started off with by running the Google Adwords Tool yourself and searching 'Website Designer' to see how many keywords I have gone through to pick the ones I am going to talk about below. Bear in mind though, my search was done in October 2011 and this data is constantly changing.

After removing results which I class to not be relevant to my core concept, and by taking out results I know are from unrelated searches, here are my top 5 results:

Analyzing Google Adwords

As I mentioned previously, my logic here is relationships and associations. When you are creating really good content for your website, then you are likely to be covering a lot of the right keywords during your normal text i.e. if you are writing an article on SEO, then you will be mentioning SEO and other related subject areas anyway. You will be covering the subject area and then in turn other keywords associated with your core focus without even thinking about it.

The original keyphrase I selected right at the beginning of this tutorial (without any knowledge from Google Adwords) had 3.3 million monthly searches . As you can see, this is way under half of the what the most popular keyword searches receives each month. If I had simply gone ahead with keywords I thought were relevant, I may have potentially missed a large chunk of the market just because my potential visitors and customers search for something in a different way to that which I had assumed they did - this is a genuine result to show you that you can't always assume you know what your customers are looking for. I would say 50% of SEO is clever thinking and the other 50% is being able to understand hundreds of different data variables and how to make them work for you.

Turning the Results in usable SEO Text

So the whole point of this tutorial is to show how you can use the Google Adwords Tool to help generate your HTML keywords theme. We have taken a core idea which was 'Website Designers' and now I am going to explain how I would translate the above into some good search engine content.

The 5 keyword groups I have picked reflect relevant search terms, reoccurring search themes and strong ideas. Taking these search results you then want to create rich content that is interesting and appealing - it's no good just copying these search phrases exactly as they are into your title tags and hoping for the best. Let me give you an example of how I personally would deal with the above.

Let's take Point 2 (in red) from the last image - 'how to design a website'. It's a very popular search phrase with 6.1 million global searches each month. Now I if am a web designer, how can I write an interesting article that will be search engine friendly and most of all relevant?

Let's start with creating an idea, again off the top of my head - "How to design your own website - Website Designers vs Building your Own" - this would be my <title> tags. (Doesn't make sense? See Tutorial Two).

Next we want to create a meta description for the page. I would say "Finding a Good Website Designer vs Building your own website. How to build a website your way." - Notice my use of the word "good" here which I said could be a phrase I would type if I was searching and 'how to' which supports the title tags also.

Next is the H1 tag - "Website Design vs Hiring a Website Designer" - This is supporting the title tags in a more concise manner and at the same time covering two variables of the same key theme - Design and Designer.

And last but not least is the content - I would write an article of a few hundred words (400 - 500) and importantly I would explain firstly the benefits of hiring a web designer over and above learning HTML or using a CMS. Explain the benefits of not needing any technical knowledge, the time saving and most importantly include all the keywords I have highlighted above in my title, H1 and description tags. Remember that a search engine can only say your site is relevant to something if the keywords are there to support it! (so many people forget this!). Also remember that if you have any images or links to set their title and alt tags up in the same constructive way as you have done with the main <title> and the other meta tags.

Content can be difficult to write and this is where it's impossible to tell you exactly how to do something. All I can say is that good articles are separated from the bad ones when they have no USP (Unique Selling Point). USP is a term normally used to differentiate a service or a product, but I am using it in this context because if you write an article about Facebook (for example) and just copy the idea off of someone else, your work is likely to be uninteresting. There is no reason for anyone to read it because it doesn't tell them anything a thousand other articles don't already tell them online. If however you take a totally different approach to anyone else and write something creative, critical and logical then more people will read your work. This is why I suggested in this example, your article theme should be looking at why you should or shouldn't hire a web designer - because it's not a lesson in why you should do something, but a critical look at all the options available.

In this particular example, as you are trying to sell a personal service you must be objective and above all honest about the pro's and con's - your readers will appreciate it. If you clearly say to the reader, look you could build your own website, or you could use a content management system or you could hire a designer then you have given them the 3 main choices available for designing their website. You can then go on to explain the pro's and con's of each. This is where you have to try and think from your customer's point of view, as not everyone that reads your article is going to need a web designer. Some people may be perfectly capable of creating a website themselves, so you don't want to write the article in such a way that assumes all readers will come to the conclusion of requiring a web designer, as it may alienate some readers with a bit more knowledge if you are dishonest about the complexity of web design. Don't think 'well if they don't need a website designer it doesn't matter if they don't like my article', instead think that that person at some point in time may refer a friend or colleague who has less experience than they do. Your website(s) should be as much about creating long term personal relationships online with people as you would do in real life.

So the end result of your article is that you are being honest, informative and hopefully creating useful interesting content at the same time. Google are more and more concerned with user experience on a website, so take your time and create something worth reading - in the long run, 10 poor articles are not worth one good article.

So I hope this tutorial has helped you understand how to choose the right keywords for your SEO and how to create a logical SEO structure in your pages. You shouldn't use the above article in isolation though and all your pages should have a strong relationship in terms of content. The next tutorial now looks at something I haven't mentioned up until now which is trends. Trends of course occur in search pattern results as much as they do in real life, so you need to be aware if you are targeting your SEO based on a short term trend or a long term trend and the importance of this in your SEO strategy.

DIRECTORY SUBMISSIONS | FREE DIRECTORY SUBMISSIONS SITES | DIRECTORY LISTINGS

noreply@blogger.com (Seo Terminology Analytics) — Tue, 19 Mar 2013 13:49:00 +0000

Submitting your site to a directory means it "usually" is reviewed by a human for relevance and quality then categorized based on the sites content. One of the benefits from a users point of view is that because of this human intervention, they will almost certainly receive relevant listings to their search query. Your benefit as a Webmaster is for the same reason, when someone clicks through from a directory to your site you can be certain (if categorized properly in the database) that your site contains information that person is looking for.

Links from directories also help search engine bots crawl your websites more often. Directories also offer one way links which is related to your websites and help search engines categorize your websites in their index.

Directory submission refers to the process of adding your website to a web directory. The directory submission process involves submitting your website URL along with other details of your website to the most appropriate category.

In the SEO world, directory submission is the basic step taken by marketers to improve link popularity of a website. This can be done by the webmaster himself or he can outsource it to somebody who is good at this.

The charges for doing directory submission for a website URL mainly depends on the number of directories. Some of the directories can be paid and some others can be free. Based on these calculations the internet marketing guys will charge you.

But why do people spend so much money to get listed in such directories? There are plenty of reasons to explain that.
Impact of Directory Submission on Search Engine Rankings

Having many links to your website on the web is like sign boards on the road. The more the links means more are the chances that the search bot or humans will stumble upon your site.

Links to your website on the web serves as the traveling path to your website. Directory submission is a way to create such links to make your presence felt through out the web.

Submitting links to directories serve as the directions for the search engine spiders. The more frequently they see a link the more the chances of getting to your site. The more the number of times a search engine visits your site from external references the more the ranking they will give, considering your website is very important.

You can also target specific keywords or key phrases using directory submissions. Use the important keywords/key phrases as titles for your directory submissions.

That will fetch you a better ranking and therefore a better traffic figures. What could be more beneficial than that if you own a business website?
Directory Submissions and SEO

The SEO folks or the people who do Search Engine Optimization treat directory submission as a starting step to off page optimization of a website. In simple words, they increase the visibility of a website.

Links are considered as references to the website. Higher the number of references, the better will be the priority given to the website by the search engines. Naturally, generating such huge number of back links is not an easy task.

But you can easily achieve the same with link building. Directory submissions are the most affordable form of link building. That is the reason why SEOs prefer it as an easy way to create back links. SEOs prefer directory submission as quick and cost effective way to get the new sites noticed by search engines. And thus get indexed in the search database faster.
What to look for in a Directory Submission Service?

The SEO folks usually outsource the directory submission part. Be a SEO specialist or a webmaster you need to be sure of the quality of directory submission service.

Submission Timings – The directory submission shouldn’t happen in a single day; unless it is for an established website. For newer sites that are less than one year old, it is recommended to submit slowly. A good directory submission service should provide you an option to submit slowly for best results.

SEO Friendliness – Do make sure that the directories to which your sites are submitted are SEO friendly ones. The listed directories have to be working and should not have any broken links. The better it will be if they are old and have good rankings.

Quality vs. Quantity- Right now the web is flooded with directories that have never approved a single listing in years. Make sure you submission service is providing a tracking service so that you can see how many of the submitted listings are actually getting approved. A good submission service does not submit to thousands of directories, as they know only few of directories on the web are actually approving. If a company is claiming large number of approvals, they you can be sure that the directories used are their own network of directories; created just for the submission service.

Manual vs. Automated – Directory submission should be a manual process. You should not go for automated submissions, as they will simply submit your websites to their own network of poor directories. More than that, it may even harm you as adding to bad neighbourhoods could do the worst to you website.

Directory Submission isn’t an easy piece of cake. Many hours of labour and proper planning has to be there for the desired results. So always go for the well-reputed folks than beginners or you will loose even what you have now.

Importance of Directory Submission and the Value of Varied Titles
The major reason a website is built is to have it seen by the world, by customers, friends or family. The easy part is choosing a domain name, finding a place to host your website and in some cases writing the information you want to be seen by all. However, just because you have a website does not mean your website will even be found except by persons that you give the exact address. This is because it takes a lot of work to get your website in the major search engines. Oh, don't get me wrong, you will have a listing in Yahoo, Google, and a few more but more than likely you will not find your website if you search through the search engines using words other than the address at least not in the first few pages. You will probably find your website back past page 10.

Links to your website play a very important role with many of the search engines thus obtaining inbound links is a major part in the process of getting your website seen by the multiples. You can spend hours of your day trying to find quality website that you would like to display a link to your website, you can also pay others to place a link to your website on theirs, however, both of these ways are very time consuming and you still may not get the "back links" that you deserve. The easiest and best way to receive inbound links or back links to your website is through directory submissions.

Directories a few years back was the favorite for many people when searching for certain types of services, stores, and websites, however, today search engines have taken over this area. This certainly does not mean that directories are a thing of the past. Search engines love directories. Of course, you cannot depend on traffic from the directories but you can depend on search engines picking up your link that was found in the various directories. This will improve your rankings among the search engines since you will have more inbound links to your website.

How To Do Directory Submission
Do you want to learn how to do directory submission to improve your website’s ranking? Don’t worry, directory submission is a very simple process. Anyone can easily do directory submission without any problem or difficulty. You will also be able to find a lot of information online on how to do directory submission effectively. Carefully review all the information you find online and choose reliable sources to learn how to do directory submission.

Every webmaster that is serious about building links for their website and get top rankings should learn how to do directory submission as directory submission will give you the best links for your website. If you are not sure how to do directory submission because you don’t have time to do the submissions, you can look for a reliable company to do directory submission for your website.

Hiring a directory submission company is the easiest way of getting fast links. You will not have to go through the tedious process of finding the best directories on the web, writing submission titles, submission descriptions, filling the details in several directories and so on and so forth. You can leave all these hassles to your directory submission company, sit back and relax as they created links for your website.

There are many companies on the web that promote themselves as the top directory submission companies but they do not offer search engine friendly directory submission service. You will have to carefully choose your directory submission company.

If you have the required time and know how to do directory submission, you can make the submissions yourself. You will have to however select highly reputed directories to make your submissions. Directories with poor reputation can affect your website’s reputation. Learn how to do directory submission and improve your website’s ranking.

                                                    Directory Submission Guidelines
Title & Description:
    The title & description should be meaningful and not just contain a list of keywords.
    The title shouldn’t be too lengthy (anywhere between 20 to 50 characters is usually fine).
    THE TEXT SHOULD NOT BE IN ALL UPPER CASE.
    Do Not Capitalize Each Word.
    Avoid repetition of keywords.

URL & Domain:
    Do not submit parked domains and domains that have no content
    Do not submit domains that redirect to another site.
    We do not accept domains hosted on free hosting services or domains that are not registered.

Site content:
    Never submit a site that is under construction or is about to launch. Make sure your site is fully operational before you have it submitted.
    Do not submit sites that have no content.
    We don’t accept sites having just one page. It is preferable for your site to have a few pages.
    Your site should have a substantial amount of content and not be full of affiliate links or contain just ads all over. Do not submit sites which promote illegal activity.

Payment:
    If your website is not accepted, your submission fee will be refunded in full.

                           Top Directory Submissions
1. Open Directory Submit url

2.     Web World Bulk Submission

3.     So Much Add site

4.     Amfibi Web Search Submit url

5.     A1 Web Directory Submit

6.     Scoobe Biz Submit site

7.     Info Listings Directory

8.     Illumirate Directory

9.     SurfSafely Add

10.     Ranking Website Directory

11.     Directory Storm submit your link

12.     Submit Biz Add your Web

13.     Kiwi Dir Submit a link

14.     Mavica Net Add

15.     Link Centre Add url

16. Yahoo Directory

17. Dmoz

SOCIAL NETWORKING SITES | POPULAR SOCIAL NETWORKING SITES | TOP 10 SOCIAL NETWORK SITES

noreply@blogger.com (Seo Terminology Analytics) — Tue, 19 Mar 2013 13:47:00 +0000

SOCIAL NETWORKING SITES

Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online.

This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about cooking, golfing, gardening, developing friendships professional alliances, finding employment, business-to-business marketing and even groups sharing information about baking cookies to the Thrive Movement. The topics and interests are as varied and rich as the story of our universe.

Top 15 Most Popular Social Networking Sites

1.Face Book

2.Twitter

3.Linkedin

4.Pinterest

5. Myspace

6.Googleplus+

7.Deviantart

8.Livejournal

9.Tagged

10.Orkut

11.Cafemom

12.Ning

13.Meetup

14.Mylife

15.Multiply

40 Most Popular Social Networking Sites

1. Facebook: To access Facebook.com, you must create an account on the site which is free. Facebook's terms of use state that members must be at least 13 years old with valid email ID’s. After updating you're details, your Facebook profile is generated. Using Facebook.com you can:

o Browse and join networks, which are organized into four categories: regions, colleges, workplaces and high schools.
o Pull contacts from a Web-based e-mail account, into Facebook.com.
o Find friends in several ways, including search engine to look for a specific person and lot more.
o Facebook has recently crossed 500 million users and is the most popular Social Networking site of the world.

2. MySpace: On MySpace, your social network starts growing from the first day. When you join MySpace, the first step is to create a profile. You then, invite friends to join there and search for your friends on already profiled on MySpace these friends become your initial Friend Space. Once the friendship is confirmed all the people in your friends' Friend Space become part of your network. In that sense, everyone on MySpace is in your Extended Network. As part of terms of MySpace, the user must be at least 14 years old to register.

3. Twitter: Twitter is a very simple service that is rapidly becoming one of the most talked-about social networking service providers. When you have a Twitter account, you can use the service to post and receive messages to a network of contacts, as opposed to send bulk email messages. You can build your network of contacts, and invite others to receive your Tweets, and can follow other members' posts. Twitter makes it easy to opt into or out of networks. Additionally, you can choose to stop following a specific person’s feed.

4. LinkedIn: LinkedIn is an online social network for business professionals, which is designed specifically for professional networking, to help them find a job, discover sales leads, connect with potential business partners. Unlike most of the other social networks, LinkedIn does not focus on making friends or sharing media like photos, videos and music. To start using LinkedIn you need to register and create a profile page. To register to LinkedIn, you need to provide personal information. You can update the profile with your education and job details and a summary. Additionally, you can also give and receive recommendations from co-workers and bosses. There are more than 75 million professionals registered on LinkedIn.

5. Bebo: In the United Kingdom, Bebo is the second best social network. Bebo allows users to create social networking profiles for free. It offers many of the same features as other social networking sites. You can register a free account with Bebo and upload photos, videos and information. The site lets you connect with old friends and make new ones using a unique user interface. The site boasts users from more than a dozen countries, including the United States, Australia, Canada, Poland, France and Germany.

6. Friendster: Friendster was one of the first Web sites to bring it into mass culture. It was designed as a place to connect with friends, family, colleagues and new friends over the Internet. However, it went beyond just a one-way communication. Using Friendster, you can connect with friends and family, meet new people through the connections you already have, find people with similar interests, backgrounds or geographical locations, join groups by activity, school or interest, interact through message posts, games, blogs and application sharing, and share your details with the Internet community.

7. Hi5: Hi5 shares many similarities with many social network sites; however, it introduces some twists that make it worthwhile for people who love trying out new and interesting online communities. However, it is not one of the popular sites in the United States. This was a strategic move from the founder, therefore, Hi5 claims around 60 million members from more than 200 countries other than the US. One of the site's biggest transformations is the addition of many entertainment options, including games.

8. Habbo: The Habbo online community is inhabited by pixelated, cartoon-character alter egos. You can meet others in public rooms (nightclubs, restaurants, shops) and create private rooms for selected friends. Habbo employees heavily moderate the site, catering to its solid teen user base. Most of the users of Habbo are between the age group of 13 – 18 years. Although, a major part of the users are from the U.S., Habbo social networks is very popular in places like the United Kingdom, Japan, Sweden, Spain, Italy, Finland and more.

9. NING: Ning is the leading online platform for the world's organizers, activists and influencers to create social experiences that inspire action. It helps you create a safe and secure place online for like-minded people. Ning takes the idea of groups to a whole new level. The ability to create your own community makes Ning a great home away from home for organizations and groups looking to fill the social void.

10. Classmates: Classmates.com is different from most social networks, in the sense that most of its features are available to premium member. The price for premium members depends on the length of the agreement – shorter term results in a higher cost per month. Classmates.com is primarily used to reconnect with old classmates. The site features a search engine that lets you view other people who went to the same school you attended. Creating a basic Classmates.com profile is free and easy. However, most of the advanced features in Classmates.com are only available to paid users.

11. Tagged: Tagged is a blend of social networking features that MySpace and Facebook users will find very familiar. Tagged was designed to help users meet lots of new people with similar interests in a short amount of time. You can access and register directly or be invited by a friend to join Tagged. This is a free social network that allows you to view your friends’ newly uploaded Tagged photo album. Tagged encourages its users to meet strangers based on shared interests, with the idea of growing your network to meet as many people as possible.

12. myYearbook: myYearbook, the best place to meet new people and one of the 25 most-trafficked sites in the United States. myYearbook has Flash-based games, and the games incorporate Lunch Money (the myYearbook virtual currency). It includes a virtual economy through which people can purchase of gifts which members send to each other. Lunch Money is also donated by members to their favourite charity. In 2010, myYearbook donated money to the Haiti Relief Fund to help victims of the earthquake in Haiti.

13. Meetup: Meetup is an online social networking portal that facilitates offline group meetings in various localities around the world. It makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face. More than 2,000 groups get together in local communities each day, each one with the goal of improving themselves or their communities.

14. MyLife: MyLife (formerly Reunion.com) is a social network service. MyLife can search over 60 social-networking sites and other information resources on the Web. MyLife searches the web to deliver accurate and timely results. Even in cases when you don't immediately find who you're looking for, MyLife continues searching and provides updates and alerts. MyLife suggests friends and contacts you may know based on your profile information and existing contacts. It also intimates you when someone else is looking for you. MyLife gives you a global view into the most popular sites your friends are part of, including LinkedIn, Facebook and MySpace as well as 50 other sites.

15. Flixster: Flixster is a social networking site for movie fans. Users can create their own profiles, invite friends, rate movies and actors, and post movie reviews as well. From the site, people can also get information about movies, read user-generated movie reviews and ratings, converse with other users, get movie show times, view popular celebrity photos, read the latest movie news, and view video clips from popular movies and TV shows. Flixster.com also operates leading movie applications on Facebook, MySpace, iPhone, Android, and BlackBerry.

16. myHeritage: MyHeritage is a family-oriented social network service and genealogy website. It allows members to create their own family websites, share pictures and videos, organize family events, create family trees, and search for ancestors. There are more than 15 million family trees and 91 million photos on the site, and the site is accessible in over 35 languages.

17. Multiply: Multiply is a vibrant social shopping destination, but faster and more convenient, where sellers and buyers interact. A user's network is made up of their direct contacts, as well as others who are closely connected to them through their first-degree relationships. Users are also encouraged to specify the nature of their relationship with one another, making it possible to share content based on relationship. Many shoppers in the Philippines, Indonesia, Malaysia, Singapore, Thailand and Vietnam have made the Multiply Marketplace a favourite shopping destination.

18. Orkut: Orkut is a free social networking website where you can create a profile, connect with friends, maintain an online scrapbook and use site features and applications to share your interests and meet others. The prerequisite for logging on to Orkut is that the user must be over 18 years old. Currently, Orkut is the most popular in Brazil. The number of orkut users in India is almost equivalent to those in its original home in the United States.

19. Badoo: Badoo is a multi-lingual social networking website. It is gaining popularity in emerging markets like Russia and Brazil. The site allows users to create profiles, send each other messages, and rate each other’s profile pictures at no cost. However, features that are designed to make user profile more visible to other users are provided at a cost. Badoo includes geographic proximity feature that identifies users’ locations based on analysis of their network connection. This lets users know if there are people near their current location who may wish to meet.

20. Gaia Online: Gaia Online is a mix of social networking and massive multiplayer online role-playing games. It is a leading online hangout for teens and young adults, and offers a wide range of features from discussion forums and virtual towns to fully customizable profiles and avatars. It provides a fun, social environment that inspires creativity and helps people make meaningful connections around shared interests such as gaming, arts and anime.

21. BlackPlanet: Initially, BlackPlanet was designed as a way for African-American professionals to network. Since then, it's grown and evolved as a site operating under the principles of Web 2.0. Members can read other members' blogs, watch music videos, chat with one another, look for new careers and discuss news. Though BlackPlanet is not restricted to any community, this site is more popular amongst African-American. This site helped Obama to connect to nearly 200,000 potential supporters.

22. SkyRock: SkyRock.com is a social networking site that offers its members free web space where they can create a blog, add a profile, and exchange messages with other registered members. The site also offers a specific space for members who create blogs showcasing their original musical compositions. SkyRock is very popular in France and French speaking markets including Switzerland and Belgium. The site is also available in English, German, Dutch and Spanish. It’s very popular in the European Union.

23. PerfSpot: PerfSpot provides a web portal for people of any age, gender, or background to share their interests and favourite things on the web. PerfSpot currently publishes its site in 37 different languages, with comprehensive moderator team based in the U.S. and the Philippines that screens through up to a million pictures on a daily basis.

24. Zorpia: Zorpia.com is a social network that has a large international community. Zorpia’s features include profile customization, networking features and an incredibly detailed search. Zorpia has an impressive music section featuring popular artists like Ashlee Simpson, Vanessa Hudgens, Alanis Morissette and more. You can purchase a Royal Membership for extra networking options such as an ad–free profile, extra profile design features and unlimited messaging.

25. Netlog: Netlog (formerly known as Facebox and Bingbox) is a Belgian social networking website specifically targeted at the European youth demographic. On Netlog, you can create your own web page with a blog, pictures, videos, events and much more to share with your friends. Netlog is pageview market leader in Belgium, Italy, Austria, Switzerland, Romania and Turkey. In the Netherlands, Germany, France and Portugal, Netlog covers the second place. Pan European, Netlog is the market leader. Netlog is localized in over 25 languages, to enable users from around the world to access the network.

26. Tuenti: Tuenti is an invitation-only private social networking website. It has been referred to as the "Spanish Facebook”, by many social network watchers. It is one of the largest social networking sites in Spain. It allows you to set up a profile, upload photos, link videos and connect and chat with friends. Many other utilities, such as the ability to create events, are also offered. From 2009, utilizing a simple interface, Tuenti user can change their language to Catalán, Basque, Galician, and English. Tuenti is also available as an iPhone App.

27. Nasza-Klasa.pl: nasza-klasapl is considered one of the largest and most used social networking sites in Poland. It primarily brings together school's students and alumni. The site is in polish therefore restricting its popularity only to Poland and polish speaking people. Nevertheless, it claims to be the most popular networking site in Poland, and therefore, has found its niche in the competitive social networking space. The site where one might say, new meets old, where the intractability is like Facebook, yet traditional with old styled forums.

28. IRC-Galleria: IRC Gallery has been one of the most popular social networking sites for over 10 years, in Finland; with over 5.5 lakh registered users, 90% of which use the site regularly. IRC-Galleria is popular within the age group of 18-22. To be able to create an account with this site, at least one of the uploaded images must be accepted by the administrator. While regular users can upload only up to 60 visible images, you have the option to upgrade to VIP status that enables you to upload 10,000 visible images. Using this site, users can communicate with other users, comments on photos, and join over a 100 communities.

29. StudiVZ: StudiVZ is the biggest social networking site in Germany. It is also popular in German-speaking countries like Switzerland and Austria. This site works as a student directory in particular for college and university students in Europe. The site allows students to maintain a personal page that containing their personal information like name, age, study subjects, interests, courses and group memberships (within StudiVZ).

30. Xing: Xing, (formally known as openBC/Open Business Club) is a professional networking tool. It is popular in countries like Germany, Spain, Portugal, Italy and France. Xing is similar to LinkedIn and claims to have professionals from over 200 countries. Xing has two features Basic and Premium, depending on weather the user wants to use the site for free or at a cost. It is available in different languages including English, German, Spanish, Portuguese, Italian, French, Dutch, Chinese, Finnish, Swedish, Korean, Japanese, Russian, Polish, Turkish and Hungarian; French and German being the most popularly.

31. Renren: Renren (formerly called Xiaonei Network) is one of the largest social networking sites in China, and caters to people of Chinese origin. It is very popular amongst college students. Renren also has a WAP version, which users can access through mobile phones. It features an instant messaging service for its users. Users can use the same username to log in both Renren and Kaixin. Renren appeals more to Chinese college students who use internet cafes, while Kaixin001 targets Chinese white-collar workers who have internet access at work.

32. Kaixin001: Kaixin001 is a popular professional networking tool in China. The target audience for Kaixin’s, are typically white-collar middle class who come from a first tier city. This site in China is extremely popular among people who work for multinational companies, ad agencies and other white collar companies. Kaixin001 has gained much more popularity since 2009, because social networking sites, such as Myspace, Facebook, Twitter and Youtube were blocked in China.

33. Hyves.nl: Hyves, pronounced hives (from beehives) is the largest social network in Netherlands, with many Dutch visitors and members. Hyves Payments and Hyves Games, allows you to play games and pay friends through the social network. Hyves provides usual amenities of a social networking site, including profiles, blogs, photos, and so on. ‘Hyven’ (Hyving) became a common word in Dutch, and is gaining popularity across Europe.

34. Millat Facebook: MillatFacebook is a Muslim-oriented social networking website. Originally launched in Pakistan, it has gained popularity in Arab counties as well. This site came into existence after Facebook was banned in Pakisthan. Millatfacebook offers video chat, bulletins, blogs, polls, shout box, and customization of profile page. Members can change the page CSS and design it on their own will.

35. Ibibo: Ibibo stands for iBuild, iBond. It is an Indian social networking site. It is an umbrella site that offers a variety of applications under its social network. The services offered include games, blogs, photo unlimited storage, mail, messenger, videos, free SMS service, mail, polls and surveys.

36. Sonico: Sonico is a free-access social networking website focused on the Latin American audience. You can do a to rage of things in this site including search and add friends, interact with friends over message, update their own personal profile, manage their privacy, upload photos and videos, organize events, play games with other users. Sonico, more importantly, let’s its members more control over their profile by giving them three distinct profiles that the user can organize based on the need: a private profile, a public profile, and a professional profile. This site is popular in Latin America and other Spanish and Portuguese Speaking Regions.

37. Wer-kennt-wen: Wer-kennt-wen, is one of the most popular social networking website in Germany. It is by an invitation-only social networking website, and only for people over 14 years old. The site provides the user to write blogs, chat with friends, and write in their guestbook. It provides users a social community for people, to interact with anybody they want.

38. Cyworld: Cyworld is a South Korean social network service. It has had a big effect on Korea’s Internet culture. Many renowned Korean socialites and celebrities have accounts where they post upcoming tours and works. Cyword has networks in South Korea, China, and Vietnam and is gaining popularity across Asia and the Pacific Island. Users have access to a profile page, photos, drawings and images uploading, an avatar, neighbourhoods, and clubs.

39. Mixi: Mixi is primarily for Japanese. Mixi offers options to meeting new people, send and receive messages, writing in a diary, read and comment on others' diaries, organize and join communities and invite their friends. The site requires users to own a Japanese cell phone which bars anyone who is not or has not been a resident of Japan.

40. iWiW: iWiW (abbreviation for International Who is Who) is a Hungarian social networking web service. The site is an invite-only website, where a user can provide personal information. Users can search for friends using the search tool. iWiW allows users to log in to external websites using their iWiW credentials. iWiW is also available for iPone and Android.

The Advantages of Social Network Sites

With the advent of social networking, social scientists and media experts have wondered about the benefits social networking brings to communication. While some of these are obvious, some others have only become apparent as users have become familiar with social networking. The ability to increase our networking potential or work with others regardless of distance presents new ways for us to do business. Furthermore, the ability to stay in contact with friends and family allows us to maintain closer ties to our loved ones across long distances.

When attempting to plan meetings with colleagues or friends, having access to social networking sites expands the available times and places in which meetings can occur. Individuals can meet each other and chat over Facebook, or open a video chat through Google+. Rather than having to travel to specific locations, or try to work times out in which everyone is near a central location, people can plan to meet at times that work for all of their schedules.
Keep in Touch with Family

Keeping in contact with family through the phone or even over email presents a challenge. Instead, social networking sites allow the individual to share their day to day life in a secure but public forum, which family can watch and experience. Facebook, for example, allows people to share events, images, and thoughts in real time, during the course of any day. Family and friends can then experience all the things that someone does, and comment on them. Then, they share in the experience, rather than just being "informed" about them during weekly phone calls.
Professional Networking

For professionals and academics, social networking sites allow users to create networks of like-minded people. Academics find other scholars to share research or ideas, or simply to talk to and "get their name out there." Professionals find mutual friends and possible clients, employers, or business partners. Social networking expands the horizons of what sort of contacts people can make in their professional lives.
Staying Informed About the World

People on social networking sites share what interests them, such as news on current events. People who share those interests, or who just want to stay informed, can read these stories and share them as well. Eventually, these stories make their to users who may have never read them. Since stories are shared through "word of mouth," smaller news outlets such as blogs can get exposure, and social network users are overall connected to a larger pool of new information and opinion.

Social media has become a major influence on search engine optimization (SEO). The value of social media for online businesses cannot be understated. Yet, many site owners still have not taken the plunge into the social media pool – although some have at least dipped their toes in to test the water.

Part of the reason for this hesitation is the (wrong) perception that special skills are needed to use social media. There is also a lack of understanding of the full benefits social media has to offer to SEO. Social media users don’t seem to spend a lot of time on sites and site owners mistakenly view these high bounce rates as evidence that social media has limited benefit to online marketing. Nothing could be further from the truth. Following are just some of the benefits of social media related to SEO.

15 Benefits of Social Networking Sites

It Costs Nothing to Get Started
If you don’t want to spend a lot of money initially on your social media marketing, you can still setup accounts with the major social networks like Twitter, Facebook, and Google+. It costs absolutely nothing to establish a social media presence. You are able to create business pages and keep customers informed of new deals and offers. All you have to give is a little bit of time and creativity to create the right impression.

Blogs are Simple to Create
Blogs are one of the best ways to get started with social media. You can set up your blog on your website (which is recommended) or have a stand-alone blog. With blogs, you create targeted content that focuses on your SEO keyword sets. Allow people to leave comments and include social media buttons on each page so readers can share your content. Write quality blog articles, keeping in mind that those articles will be indexed by search engines and included on search engine results pages (SERPs). You can also include optimized images or videos so they too are indexed and included in universal searches which gives you even more exposure on search engines.

Results Can Be Faster Than Traditional Website
In fact, some site owners give up their traditional websites and maintain social media pages instead. This option is not for everyone but it has proven effective for many. You have the opportunity to “go viral” with the content you post using social media. And it is possible to get thousands of visitors to your blog when you post compelling content that interests users.

Social Media Posts and Profiles are Included on SERPs
This is a huge SEO benefit! For example, if you search “SEO company” on Google, you will find LinkedIn and Google+ profiles of SEO companies listed on the SERPs. Or you can search for “create Internet marketing plan” and you will see the article 11 Steps to Creating an Internet Marketing Plan that Makes Money from our blog. All social media posts and profiles are opportunities to get your site noticed by search engines.

You Can Get Ranked Higher
Each time your content is shared by others on social media, a backlink is created. And the more backlinks you have, the higher your PageRank and rankings on SERPs. Backlinks are how you establish yourself as an authority site. And search engines want to provide the best authority sites to their customers during searches. Don’t forget that your PageRank is based entirely on the number and quality of your links.

There are Lots of Options
There are so many social networks available that you can easily select a handful to focus your efforts. Each has its own culture and user base. You just need to determine which is most suitable for your own prospective customers and business structure. Think about who is going to manage your social media marketing. Consider the type of content you want to share. This will help direct you toward the social media that is right for you.

Social Media is Easy to Use
Site owners may not be enthusiastic about social media because they have never used it. It can be intimidating to learn yet another aspect of online marketing, especially one that seems a bit “technical”. But social media is just like everything else online – you just need to practice it. Learn the rules of each site you are interested in and setup a personal profile first to get your feet wet. You will soon get a sense of how the discussions flow and what users are interested in seeing. You don’t need to dedicate a lot of time to social media – work on posting quality content and let other users do the work for you by sharing it with their friends.

Users Become Focus Groups
You can learn about what current trends are or what the main discussion points are around a particular topic. Use this information to identify the best keywords to use in your own posts and other SEO activities. It is common to learn that your customers are using keywords to describe your products and services that you may not have considered. Use their discussions to identify potential blog or post topics that will keep them engaged.

Social Media Advertising is Available
If you do have a decent marketing budget, you may want to consider advertising on one or two social media sites. The basic structure is similar to pay-per-click programs but the main difference is that the sheer number of social media users means you can easily spend your budget without having anything to show for it. But approaching social media advertising with that knowledge in hand gives you the upper hand so you can develop a targeted advertising campaign on the network that will be most productive.

It’s an Additional Platform for Content
Once you have developed quality content for your blog, you can reuse that same information on your social networks. You will have to restate information to avoid duplication but also because you may have restrictions on the number of characters or words you can use. Keep in mind that the basic foundation of SEO is quality content. By using social media to replicate your content, you enhance your SEO efforts.

Builds Brand Awareness
This is critical if you want to enhance your SEO authority. Social media can be used to share articles, press releases, videos, and other content. And the more you share, the faster your brand builds. As you become more visible, as long as you continue to produce quality content, you will soon become an authority in your niche.

Fan Pages Generate Leads
Social media users who like your business, products, or services appreciate fan pages. They can stay informed about your upcoming events, sales, and other promotional activities. And they can leave comments. Fan pages are great for engaging users who can become your new customers. You can post tutorials, fun facts, and other content users want to see.

Bhas Unlimited Reach
The potential reach of social media is incredible. You can obtain followers from anywhere in the world. And social media has gone mobile which means you can easily stay in contact with users anytime, anywhere. Information is immediately available to anyone interested. And most social media platforms offer tools that allow you to target content to identified market segments. This means you are able to get your message out to individuals most likely to become customers.

Puts Followers to Work for You
Social media is all about sharing. So you don’t have to do all of the work. This is one of the greatest benefits of social media. Unlike traditional online marketing approaches like email marketing, social media has a trickledown effect that benefits businesses. Once you post your content, users then “share” your content by retweeting, pinning, or otherwise forwarding your post to their own followers. Once you complete the original post, the users do the rest for you.

Performance is Measurable
This is one of the most misunderstood aspects of social media marketing. Contrary to popular belief you can measure social media outcomes. Social networks and other online sources offer social media measurement tools that can be used to track the performance of blogs, content sharing, and advertising. This means you can test different marketing approaches, fine tune messages, and track conversions. Several social networks including Facebook and Google+ are constantly improving their site analytics. As you advance your social media approach, your SEO strategy will naturally improve as well.

Social media can give you immediate access to literally thousands or millions of potential customers. You have the opportunity to target your SEO efforts using social media. All of this relies entirely on the highest quality content. With certain social networks, videos and images are more meaningful than written content. But there is social media that every type of business can use to complement their SEO strategies.

When used in concert with SEO, social media can drive your revenue. Everything you do with social media should link back to your website. And the more active your social media activities, the more successful your SEO will be as demonstrated by higher rankings.

SOCIAL BOOKMARKING SITES | MOST POPULAR SOCIAL BOOKMARKING SITES | BEST SOCIAL BOOKMARKING SITES

noreply@blogger.com (Seo Terminology Analytics) — Sun, 17 Mar 2013 13:23:00 +0000

SOCIAL BOOKMARKING SITES

Social Bookmarking is a brilliant way to flood your site with traffic and visitors. But what is Social Bookmarking ? How can you start participating ? How do social bookmarking sites work ?
What does social bookmarking mean?

Automatically, most of web users are participating in social bookmarking. Tagging, saving and sharing the interested links is simply Social Bookmarking. Social bookmarking sites allow users to save their precious links on the web instead of their web browsers.
Start participating

You need to start work on collecting a list of most famous and trusted social bookmarking sites based on their traffic and popularity. Once you have a list of the top 50-80 social bookmarking sites you can start joining them by creating your profile. Creating profiles and bookmarking posts on a regular basis is a tedious activity, I suggest you outsource this activity to a social bookmarking service.

Ensure you tag all your posts and articles, tagging will help users with the same interests find your links and articles. Additionally, it helps you to easily and quickly find your links.
Be Social

The key to get traffic by using social bookmarking is to be a social. If you start submitting links without sharing and without recommending others, you will end up with no traffic.

These sites provide simple options for browsing and surfing based on different criteria. Users can search for the recently added and may be for the most common links. Also you can enjoy browsing by category such as technology, business, blogging, sports, news and more.

By displaying popular links and recently added lists, user can take advantage of both keeping up-to-date and seeing relevant sites.

Using social bookmarking to get traffic is an intelligent choice as it can surprise you with a flow of organic and targeted traffic. How ? As mentioned before, tagging is helps users search what other users have bookmarked.

Social Bookmarking Tips and Guidelines
The best and easiest way to attract targeted traffic to your website is Social Bookmarking. It is the most popular way to increase traffic. You can make your site by adding your link there and briefing to promote through your website. There are many social bookmarking site available online, but the maximum you need clever and creative promotion of your website. You will have some work, while for social bookmarking. There are few steps that you follow in the future.

Use keywords: the best way of categorizing information, making it easily accessible to everyone. so it may be easier for people too many different types of content can bookmark that content to find later. So if you want to get the most out of your social bookmarking initiative, then you should not ignore the importance of using the correct tags. Make sure tags are your targeted keywords, so that not only the user but also the search engines you may have to find your links.

Its contents: Avoid monotony to the social bookmarking sites. You can maximize its exposure through the setting up of videos, audio files, images and written content. The more diversity, which is displayed on your site, the more you will benefit from it.

Good news: You should be smart and creative in deciding your headlines. Creating headlines is very important. Many times interesting content or even unnoticed by the users who see it misunderstood. This is mainly because you do not want to give an appropriate title.

1. Sign up for as many social bookmarking accounts as possible. This is a way to increase links to your site and build page rank.

2. Focus your networking energies on a few popular web sites so that your content is bookmarked and voted as soon as possible in these pages. The goal is (this is hard for some of us) is to draw attention to themselves, which in turn visitors to your website

3. Finally, want to become entrepreneurs, who have links to their websites or blogs

All in all, from the article above we see clearly how great an advantage it is to use the social bookmarking site for your own needs traffic. The trick is bookmarking, in conjunction with other traffic generation techniques used to achieve optimal results.

How to get Traffic from Social Bookmarking sites
Sites like digg.com, reddit.com, stumbleupon.com etc can bring you a LOT of traffic. How about getting 20,000 and more visitors a day when your listing hits the front page?
Getting to the front page of these sites is not as difficult as it seems. I have been successful with digg and del.icio.us (and not so much with Reddit though the same steps should apply to it as well) multiple times and have thus compiled a list of steps that have helped me succeed:

Pay attention to your Headlines
Many great articles go unnoticed on social bookmarking sites because their headline is not catchy enough. Your headline is the first (and very often the only) thing users will see from your article, so if you don't make the effort to provide a catchy headline, your chances of getting to the front page are small.

Write a meaningful & short description
The headline is very important to draw attention but if you want to keep that attention, a meaningful description is vital. The description must be slightly provocative because this draws more attention but still, never use lies and false facts to provoke interest. For instance, if your write “This article will reveal to you the 10 sure ways to deal with stress once and forever and live like a king from now on.” visitors will hardly think that your story is true and facts-based.

You also might be tempted to use a long tell-it-all paragraph to describe your great masterpiece but have in mind that many users will not bother to read anything over 100-150 characters. Additionally, some of the social bookmarking sites limit descriptions, so you'd better think in advance how to describe your article as briefly as possible.

Have a great first paragraph
This is a rule that is always true but for successful social bookmarking it is even more important. If you have successfully passed Level 1 (headlines) and Level 2 (description) in the Catch the User's Attraction game, don't let a bad first paragraph make them leave your site.

Content is king
However, the first paragraph is not everything. Going further along the chain of drawing (and retaining) users' attention, we reach the Content is King Level. If your articles are just trash, bookmarking them is useless. You might cheat users once but don't count on repetitive visits. What is more, you can get your site banned from social bookmarking sites, when you persistently post junk.

Make it easy for others to vote / bookmark your site
It is best when other people, not you, bookmark your site. Therefore, you must make your best to make it easier for them to do it. You can put a bookmarking button at the end of the article, so if users like your content, they can easily post it. If you are using a CMS, check if there is an extension that allows to add Digg, Del.icio.us, and other buttons but if you are using static HTML, you can always go to the social bookmarking site and copy the code that will add their button to your pages.
Here is a link that should help you add Links for Del.icio.us, Digg, and More to your pages.

Know when to submit
The time when you submit can be crucial for your attempts to get to the front page. On most social bookmarking sites you have only 24 hours to get to the front page and stay there. So, if you post when most users (and especially your supporters) are still sleeping, you are wasting valuable time. By the time they get up, you might have gone to the tenth page. You'd better try it for yourself and see if it works for you but generally posting earlier than 10 a.m. US Central Time is not good. Many people say that they get more traffic around 3 p.m. US Central Time. Also, workdays are generally better in terms of traffic but the downside is that you have more competitors for the front page than on weekends.

Submit to the right category
Sometimes a site might not work for you because there is no right category for you. Or because you don't submit to the right category – technology, health, whatever – but to categories like General, Miscellaneous, etc. where all unclassified stuff goes. And since these categories fill very fast, your chance to get noticed decreases.

Build a top-profile
Not all users are equal on social bookmarking sites. If you are an old and respected user who has posted tons of interesting stuff, this increases the probability that what you submit will get noticed. Posting links to interesting articles on other sites is vital for building a top-profile. Additionally, it is suspicious, when your profile has links to only one site. Many social bookmarking sites frown when users submit their own content because this feels like self-promotion.

Cooperate with other social bookmarkers
The Lonely Wolf is a suicidal strategy on sites like StubleUpon, Digg, Netscape. Many stories make it to the front page not only because they are great but because they are backed up by your network of friends. If in the first hours after your submittal you get at least 15 votes from your friends and supporters, it is more likely that other users will vote for you. 50 votes can get you to the top page of Digg.

Submit in English
Linguistic diversity is great but the majority of users are from English-speaking countries and they don't understand exotic languages. So, for most of the social bookmarking sites submitting anything in a language different from English is not recommendable. The languages that are at an especial disadvantage are Chinese, Arabic, Slavic languages and all the other that use non-latin alphabet. German, Spanish, French are more understandable but still they are not English. If you really must submit your story (i.e. because you need the backlink), include an English translation at least of the title. But the best way to proceed with non-English stories is to post them on where they belong. Check this link for a list of non-English sites.

Never submit old news
Submitting old news will not help you in becoming a respected user. Yesterday's news is history. But if you still need to submit old stuff, consider feature articles, howtos and similar pieces that are up-to-date for a long time.

Check your facts
You must be flattered that users read your postings but you will hardly be flattered when users prove that you haven't got the facts right. In addition to sarcastic comments, you might also receive negative votes for your story, so if you want to avoid this, check you facts - or your readers will do it.

Check you spelling
Some sites do not allow to edit your posts later, so if you misspell the title, the URL, or a keyword, it will stay this way forever.

Not all topics do well
But sometimes even great content and submitting to the right category do not push you to the top. One possible reason could be that your stories are about unpopular topics. Many sites have topics that their users love and topics that don't sell that well. For instance, Apple sells well on Digg and The War in Iraq on Netscape. Negative stories - about George Bush, Microsoft, evil multinational companies, corruption and crime also have a chance to make it to the front page. You can't know these things in advance but some research on how many stories tagged with keywords like yours have made the front page in the last year or so can give you a clue.

Have Related Articles / Popular Articles
Traffic gurus joke that traffic from social bookmarking sites is like an invasion – the crowds pour in and in a day or two they are gone. Unfortunately this is true – after your listing rolls from the front page (provided that you reached the front page), the drop in traffic is considerable. Besides, many users come just following the link to your article, have a look at it and then they are gone. One of the ways to keep them longer on your site is to have links to Related Articles / Popular Articles or something similar that can draw their attention to other stuff on the site and make them read more than one article.

RSS feeds, newsletter subscriptions, affiliate marketing
RSS feeds, newsletter subscriptions, affiliate marketing are all areas in which the traffic from social bookmarking sites can help you a lot. Many people who come to your site and like it, will subscribe to RSS feeds and/or your newsletter. So, you need to put these in visible places and then you will be astonished at the number of new subscriptions you got on the day when you were on the front page of a major social bookmarking site.

Do not use automated submitters
After some time of active social bookmarking, you will discover that you are spending hours on end posting links. Yes, this is a lot of time and using automated submitters might look like the solution but it isn't. Automated submitters often have malware in them or are used for stealing passwords, so unless you don't care about the fate of your profile and don't mind being banned, automated submitters are not the way to go.

Respond to comments on your stories
Social bookmarking sites are not a newsgroup but interesting articles can trigger a pretty heated discussion with hundreds of comments. If your article gets comments, you must be proud. Always respond to commends on your stories and even better – post comments on other stories you find interesting. This is a way to make friends and to create a top-profile.

Prepare your server for the expected traffic
This is hardly a point of minor importance but we take for granted that you are hosting your site on a reliable server that does not crash twice a day. But have in mind that your presence on the front page of a major social bookmarking site can drive you a lot traffic, which can cause your server to crash – literally!
I remember one of the times I was on the front page on Digg, I kept restarting Apache on my dedicated server because it was unable to cope with the massive traffic. I have many tools on my site and when the visitors tried them, this loaded the server additionally.
Well, for an articles site getting so much traffic is not so devastating but if you are hosting on a so-so server, you'd better migrate your site to a machine that can handle a lot of simultaneous hits. Also, check if your monthly traffic allowance is enough to handle 200-500,000 or even more visitors. It is very amateurish to attract a lot of visitors and not be able to serve them because your server crashed or you have exceeded your bandwidth!

The snowball effect
But despite the differences in the likes of the different social bookmarking communities, there are striking similarities. You will soon discover that if a post is popular on one of the major sites, this usually drives it up on the other big and smaller sites. Usually it is Digg posts that become popular on StumbleUpon and Reddit but there are many other examples. To use this fact to your best advantage, you may want to concentrate your efforts on getting to the front page of the major players only and bet on the snowball effect to drive you to the top on other sites.
An additional benefit of the snowball effect is that if your posting is interesting and people start blogging about it, you can get tons of backlinks from their blogs. This happened to me and the result was that my PR jumped to 6 on the next update.

Social Bookmarking and its Benefits
Social bookmarking has been active for years now but is now growing rapidly and is fast becoming a useful tool for several web marketers. Growing fast and fast quickly turning into an important tool social bookmarking has really developed a lot in recent years. Social bookmarking is now a tool any web marketers can not ignore.

If you want to make your webpage rank better in search engines you should definitely consider social Bookmarking submissions. If you are in need of social bookmarking service, you need to check out the internet for some good social bookmarking companies or services. You need to first understand the process of bookmarking on social sites. For training in social bookmarking contact seo trainer in Hyderabad Hari Babu

The Social Bookmarking Submissions are either done manually or they are done automatically. Manual Bookmarking Submissions would take very long time, whereas the automatic Bookmarking Submissions would not take a lot of time. In fact, the cost of using the automatic system to make submissions can even cost considerably less. There are two things that you need to look at when the submission happens. The first is the speed and the second is the accuracy.

Human beings share websites that are of interest to them and therefore a bookmarking website should reflect this by showing lists of net addresses with affiliated content. Lets take an example if you want to bookmark a website selling insurance products on a bookmarking website then   produce related keywords and some good description which attracts customers to read the content. Producing fundamental phrases and a relevant title is the next important step. Depending on the bookmarking site, you then have an option to bookmark the web site as private or public for everyone to determine it.

There are cases whereby individuals bookmark web pages which have not yet been indexed by search engine spiders. Some of the website addresses in a bookmarking system may have been poorly indexed or not indexed at all by search engines. Thanks to the bookmarking site, because unsatisfactorily indexed site addresses are made visible through the bookmarking system and will then have a better chance of being picked by search engines.

If an internet resource has been bookmarked numerous times by the members, it can then be highly ranked by a social bookmarking system. In a social bookmarking scheme a website which has been bookmarked many times can be ranked highly. When people bookmark a website several times in a bookmarking site, it enhances its chances of being placed in high ranking positions when searched for.

Social bookmarking sites are graded highly by search engines such as Google and therefore if your site is bookmarked it increases its ranking. Search engines like Google and Bing love bookmarking schemes which they rank highly and your bookmarked website is indirectly bound to get better too. Your bookmarked site will move up its ranking because bookmarking scheme are favored by browse engines similar to Yahoo and Google which rank them highly. If users discover your website vital it can be rated highly within the social bookmarking site. More targeted traffic may be channeled to your website as a result of this. Well, you will then obtain a substantial amount of traffic for such a high rating of your website.

Some common bookmarking sites are Digg, Delicious, Reddit, stumbleupon and so on. The bookmarking company would typically propagate the word of your content and you will get more traffic to your website in just a matter of days. It is not correct to expect the results in a day or two, because you have to give this procedure some time to show the effects. After the bookmarking on social websites, you will see that the rankings of your website will improve steadily but constantly.

Companies charge money based on number of websites to be bookmarked. Generally people charge $ 10 to $ 30 for 30 to 40 bookmarking websites. When you are selecting a Social Bookmarking Service or company to do your social submissions, you need to keep few key aspects in mind. First and foremost, always hire the best seo expert to do the bookmarking job for you. There are several small bookmarking companies or seo freelancers to do this job.

There are several companies that have started the work of social bookmarking on social websites. Although the procedure is very simple, you need to have the time and expertise to do the bookmarking on social sites. Bookmarking on social sites is one of the fastest acting SEO options as of today.

Most popular social bookmarking sites

Delicious

Technorati

Slashdot

Explore Bim

Newsvine

Dzone

BlogMarks

Bibsonomy

Blinklist

Blurpalicious

Cloudytags

Diigo

Digg

Dropjack

Folkd

Google Bookmarks

Mister Wong

Murl

Multiply

Reddit

Slashdot

Squidoo

Technorati

New Social Bookmarking List July 2013

YesDig
Xtertainment
Wow Bookmarking
Weiss Links
Way 2 Bookmarking
View Bookmarking
Ullus
Traffic4Me
Top Sites Link
Sysnapsis
Star Salary
Sosbookindoterbaik
Sosbookagenbola
Solar Light Pillow
Social-Key
Social-Bookmarkk
Social Bookmarking 85
SEO Link Suite
S-eo
Romania-Zen
Rapid Linkz
PrinterKartu
Pligg SEO
Perfect Bookmarking
Nideshika
News18
Mark It Free
Make Easy Link
Lose Stomach Fat
LinkPat
Link Guest
Leilasadeghi
Law Basket
Kociemba
Job MultiPost
Jessore24Radio
Indonesia Views
IndieGov
Hhour
Health Dis
Hasanboz
Guys Connect
GreatRev
Gravity Websites
Get Coupon Codes
Gamluck
Fashion
Face Makeup
Easy Link Site
Dipas
Defluent
ConxApp
Computer-Software4u
Caring SEO
Cannit
Bulk Product Search
BuildHK
Booksmarks 1002
Bookmarks Center
BookmarkingHorde
Bookmark Logs
Board Books
Best Links Back
Backlinker
Android Reviewer
Adsense Specialist
Ads Bookmark
Address Investigator

SEO GOOGLE UPDATES | LATEST PANDA UPDATES | LATEST PENGUIN UPDATES

noreply@blogger.com (Seo Terminology Analytics) — Fri, 08 Feb 2013 13:09:00 +0000

SEO GOOGLE UPDATES

The Panda and Penguin algorithm updates have taken the lion’s share of attention this year in the SEO industry. The Panda updates focus on downgrading shallow or duplicative content. Sites that use stock product descriptions that are used across many other sites were affected, as were “content farms” that specialized in creating many thousands of pages of content with little useful information. The brunt of the Panda upheaval was felt in February 2011 when the algorithm was first introduced. The updates we’re seeing now are minor algorithm tweaks or refreshes with comparatively small impact.

The Penguin algorithm updates are being felt strongly this year, though. Launched in April, Penguin targets sites with low-quality link profiles. In years past, link-building strategies tended to focus on easily acquired links such as links from directories, article repositories, wikis, and comments on blogs. Many times these low-quality links were also paired with highly optimized anchor text in an attempt to squeeze as much value into each link built. But precisely because they’re easily acquired, these links are worth very little individually even though they could be built in large numbers.

Quality Algorithm Updates
In the past, these large numbers of low-quality links influenced rankings unfairly, in Google’s eyes, giving an advantage to sites working hard to manipulate rankings rather than those working hard to create compelling and valuable content. This theme of focusing on creating compelling and valuable content has become a mantra for Google of late, as it has focused on devaluing the types of content and links that they consider low quality.

Keeping Pandas and Penguins at bay, then, simply requires doing the right things right for your customers, in tandem with ensuring that your site is technically optimized to strengthen the signals all that great content is sending. That is easier said than done. If creating compelling and valuable content that engages customers and inspires them to link to and share your content naturally was easy, every site would do it. And that’s precisely why it’s valuable to Google — it’s not easy. As a result, the best sites will rise to the top of the rankings rather than the sites that spend their time looking for easy ways to manipulate rankings.

Another recent algorithm update targeted low-quality sites with exact match domains. The EMD update focuses on the practice of domaining, buying up many domains that contain keyword phrases and building narrowly focused content sites on each. Domainers typically make their money via affiliate programs or by selling ads on their sites. To make this practice more scalable and profitable, the sites tend to also lack unique, valuable content.

Google is re-writing your Title tags – Have you noticed it?
Yes I am right; Google is re-writing our ‘Title Tags’.

I was reading a discussion thread in a webmaster forum, in the thread many people reported that ‘Title Tags’ in SERP for their sites are different from what it should be.

Well I heard that Google is re-writing ‘Title’ of our page wherever it is longer than 60 characters.

To check it I opened Google and search for my domain name; I was shocked as Google SERP was showing a different Title for my home page.

Why Google re-writing Title Tags?
First question came in my mind what is the reason behind this ‘Title Tag’ re-writing process.

Google mentioned in its early updates that they will re-write Titles for those pages which has Title longer than 60 characters but my home page has a ‘Title Tag’ shorter than 60 characters.

One of the forum members mentioned that

1-      The title rewrite algorithm is specific to the search term.

2-      The goal is to increase clicks. How well they achieve that goal is an open question.

First point suggesting that Google re-writes your Title tag according to the search term entered by the user so that pages can get much better ranking and user can get much better results. Second point confirms my explanation for point one J

One of the members mentioned that, “Google is doing this because they don’t want to rely on anything from the webmaster – Title, Description, Links, Anchor and Text etc.

Many of SEO Consultant and Professional SEO found it another Google step against SEO.

Title Tags, Google is re-writing title tags, Google is showing different titles, my page title is not correct in Google search

How Google decides what should be your New Title?
Although there is no clear cut explanation about it but different webmasters have share different points based on their experience.

1-      Google use your most used keyword while re-writing your Title Tag.

2-      Google use anchor text from your internal links to that page to re-write your Title tag.

One of the members mentioned that, “Google is using their domain company Name from ‘whois’ details while generating their Title Tags”.

I know it sounds weird but big G can do anything J

When you have checked your page Titles in search engine last time? It’s time to check it again; Is it helping you in ranking better or it is annoying you? Share your experience with us.

Google Pagerank dropped – It doesn’t mean end of blogging world
Google recently (4th Feb 2013) updated ‘Page Rank’. ‘Google Page Rank Update’ is an important event in online world as it impacts the ranking of any websites in search result page.

After ‘Google Page Rank Update’ I saw lots of bloggers talking about it on Facebook and Twitter. Some of them were very happy as their blog/website got a good PageRank but most of them was feeling demotivated and frustrated because either their Page Rank dropped or didn’t improve as they were expecting.

I am a great believer of ‘Google PageRank’ but I am not able to understand why people feel so much demotivated and frustrated when their PageRank dropped.

I am not saying that ‘Google PageRank’ is just a number and you need not to give importance to it. ‘PageRank’ is important but if your PageRank dropped or not improved as you were expecting then it doesn’t mean end of world for you.

Sudden Change In The Number Of Links Reporting In Google Webmaster? Don’t Panic.
Over the past week or so, we’ve been hearing reports of the number of links being reported within Google Webmaster Tools drastically changing from what it was days before the change.

Last week, we received some reports of Google increasing the number of links being reported in the tool. This week, we are seeing dozens of reports of the link count dropping significantly. Some suspect Google has a data display issue specifically with reporting on home page links, while others are not sure.

Google’s John Mueller, who I believe is currently on vacation, responded to the concerns in one Google Webmaster thread saying that this looks like a data display bug. He wrote:

    This looks like an issue with how the data is displayed in Webmaster Tools, it shouldn’t affect your site’s crawling, indexing or ranking. I don’t have any specifics at the moment, but the team is looking into the details to see what we can do here. Thanks for your patience & sorry for the confusion!

Two days later, it is still not resolved, and webmasters are getting nervous.

    Some Webmaster Tools users have reported missing data in the “Links to your site” section. We are aware of this issue and are looking into it; you do not need to take any action. We hope to have the normal data shown again in the near future. The data shown there is informational and does not affect your site’s crawling, indexing or ranking.

Someone have eaten up your backlicks – Just Check
   It seems that something big going to happen in Google Search world. Google released first PageRank update of 2013 year on 4th Feb 2013.

People were busy in PageRank discussion and suddenly I noticed another major change (or may be a bug) from Google in Web Master Tool (WMT).

Till last week, Google Webmaster Tool was showing 44000+ backlinks for my blog and today it is showing only 1800 backlinks.

I was totally shocked, what happened to my backlinks? Is it a bug or my blog has been hit by some penalty?

I started looking into many webmaster forums to know if other is also facing this issue.

google webmaster tool backlink count, link to your site, backlink count, check your backlinksI found two threads about same topic; one on Web Master World and another on Google Webmaster Help

Many webmaster reported that they have seen drop in their back link count in WMT from 20% to 90%.

I tried to give a look to my backlinks and noticed that

1-      Google has removed all links from ‘Link to your site’ report that was pointing to my homepage.

2-      Google has removed links from those pages which was having most incoming links.

3-      I didn’t notice any drop in search traffic (2-3% variation only).

It’s too early to say anything about this backlink count drop. It may be a bug or it may be a surprise change from Google.

Have you checked your back link count in Web Master Tool? If not then do it right now and share your observation.

GOOGLE PANDA UPDATES AFFECT NO CHANGES
Google Panda latest update confirms no changes according to the reports. Google told Search Engine Land that it will no longer be confirming updates as Panda will be included into the regular overall algorithm updates. Thus, Google Panda will go in hiding with no official confirmations details.

Preceding to this latest update, it announced its 24 other Panda updates usually through the official Twitter address however webmasters and SEO specialists are stopped with their own statements of judgments upon knowing Google’s Matt Cutts announcement last week that the latest Panda update was due on either Friday, March 15 or Monday, March 18.

Matt Cutts warned at the same time that updates will be a little noticeable compare to what has been usually updated as they become more and more incorporated with Google’s algorithm.

Most recent Panda update earlier to this one was last January 22, with a previous update done in the build up to Christmas, on December 21 2012.

Last February, Panda was celebrating its second anniversary and Search engine giant initially opened the algorithm back in February 2011 to evaluate spammy websites, low ranking firms which used illegal strategies of Internet Marketing such as duplicate or stolen content, in order to rank higher on the search results pages.

Google decided not to update Google PageRank

While surfing internet I found hundreds of article about ‘Google PageRank Update’.

People in online business specially SEO, Webmaster, Blogger and ‘ecommerce site owners’ are very much interested in Google PageRank update.

They do lots of effort to get high PageRank.

Google update its PageRank database on quarterly basis (from last two year it is updating PR regularly on quarterly basis).

So people are predicting that next Google PageRank update will be in first or second week of May 2013.

Most of my blogger friends have done lots of link building through different ways to get high PR this time.

They are regularly having an eye or PR Tools and updates from different sources about Google PR update.

Google PageRank Update May 2013, Google PageRank Update, Neat Google PageRank Update

While thinking all about PR and craziness of people about it a naughty thought came into my naughty mind.

What will happen if Google decide not to update Google PageRank?

I know you guys want to kill me after reading above line but friends it’s my imagination and there is no control on my imagination.

Cool….

So just give a thought to it.

There will be different reaction from different people.

Backlink Seller – They will be the happiest person after reading this news; because they have made lots of money in last 3 months (since they get High PR) by selling backlink and now they were thinking that Google will lower their rank this time.

But if Google decides not to update PageRank then these people will celebrate it like a festival as their PageRank will remain same till next update and they can fetch some more dollars through link selling.

Newbies- It will be shocking news for them as after entering into online world the first term they heard was Google PageRank.

Newbies are most excited people for Google PageRank; for them having a PageRank from Zero to PR-1 is like having their first salary.

It will be a demotivating factor for some newbies who thinks that no PR means no success.

SEO and Webmaster- It will be a discussion topic for them. Few people will share their research analysis on it.

Few big player in ranking industry will start their own ranking system to give you an idea what could be your ranking this time.

Value it but not obsesses for it

I know it feels good when you see that long green bar for your domain but it is not good to be obsessed for it.

PageRank is a way to show others how valuable your website is; but it is not the only way to decide authority of a website/blog.

If you are regularly providing natural, useful, unique and fresh content to your user then all other things will come automatically with it.

Google updates PageRank Regularly
Google updates your PageRank on regular basis (almost daily) but it release it for public once in a quarter; otherwise SEO and webmaster start guessing Google Algorithm by regularly watching PR changes.

3 Ways Google's Penguin Update Can Affect Your Website’s Rankings

In an effort to provide searchers the most helpful search results, Google has continued to refine their search algorithm. Their most recent update, affectionately named “Penguin,” was launched shortly after Memorial Day. Penguin updates are expected to continue through the end of 2012, and are geared toward dramatically improving quality, relevancy, and cleanliness of the search result by penalizing overly spammy pages or those with spam-like links. Sites that violate Google’s quality guidelines have also likely been hit by this newest update to Google’s constantly changing algorithm.

Even though many sites have been hit hard by these updates, you don’t have to be among them. Your site can recover from Penguin and prepare for future algorithmic updates by understanding the update and making recommended changes.

Here are some of the most important things to know about how Penguin might affect your website. Stay ahead of the game by knowing what’s coming and reviewing your site to make sure it isn’t guilty of committing these errors and others like them.

Penguin Analysis
1. Keyword Stuffing – Keyword stuffing is the excessive use of keywords in the content of your website. If a site is keyword stuffed, the keywords are usually repeated randomly and excessively throughout the website.

    REMEDY: Appropriately include your keyword phrases in the titles of your web pages and use them sparingly in the content of your website. Vary the keywords and phrases so they sound natural. It’s smart
    to shoot in the range of 2-5% keyword density for most blocks of text.

2. Ad-Heavy Page Layout – Penalized page layouts usually have to do with the overload and placement of ads on a page —particularly those “above the fold”– or those first seen when a viewer lands on the page. Google knows that a site which favors relevant content over advertisements gives users a better experience, so they reward and penalize accordingly.

3. Plagiarized or Outdated Content – As with all Google updates, Penguin will penalize websites that do not have original (not plagiarized, informational, and relevant to the keywords searched) and or fresh (recently uploaded) content. It makes sense, since users want to find the most pertinent and most recent information on the internet about their topic.

    If your content isn’t quite up to par, get some! Do some research, some analysis, write, and you’ll have some unique content in no time. Get rid of any duplicate content you have on your website (you can check for unique content here), and keep it up. Be original, relevant and fresh, and you’ll score in the search engines.

List of Google’s 204 Ranking Factors For SEOs

All search engine optimizers may already know that Google uses about 204 ranking factors in their algorithm…

But what the hell are they ranking factors in Google’s algorithm?

Well, today you are in for a treat from my side because here I am publishing a complete list of Google’s 204 Ranking Factors.

But please note that :- Some are proven, Some are controversial & Others are SEO geek assumptions.

1. Domain Age: In this video, Matt Cutts states that:

“The difference between a domain that’s six months old verses one year old is really not that big at all.”.

In other words, they do use domain age…but it’s not very important.

2. Keyword Appears in Top Level Domain: Doesn’t give the boost that it used to, but having your keyword in the domain still acts as a relevancy signal. After all, they still bold keywords that appear in a domain name.

3. Keyword As First Word in Domain: Moz’s 2011 Search Engine Ranking Factors panelists agreed that a domain that starts with their target keyword has an edge over sites that either don’t have the keyword in their domain or have the keyword in the middle or end of their domain.

4. Domain registration length: A Google patent states:

“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain”.

5. Keyword in Subdomain Name: Moz’s panel also agreed that a keyword appearing in the subdomain boosts rank,

6. Domain History: A site with volatile ownership (via whois) or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain.

7. Exact Match Domain: EMDs may still give you an edge…if it’s a quality site. But if the EMD happens to be a low-quality site, it’s vulnerable to the EMD update:

8. Public vs. Private WhoIs: Private WhoIs information may be a sign of “something to hide”. Matt Cutts is quoted as stating at Pubcon 2006:

“…When I checked the whois on them, they all had “whois privacy protection service” on them. That’s relatively unusual. …Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.”

9. Penalized WhoIs Owner: If Google identifies a particular person as a spammer it makes sense that they would scrutinize other sites owned by that person.

10. Country TLD extension: Having a Country Code Top Level Domain (.cn, .pt, .ca) helps the site rank for that particular country…but limits the site’s ability to rank globally.

11. Keyword in Title Tag: The title tag is a webpage’s second most important piece of content (besides the content of the page) and therefore sends a strong on-page SEO signal.

12. Title Tag Starts with Keyword: According to Moz data, title tags that starts with a keyword tend to perform better than title tags with the keyword towards the end of the tag:

13. Keyword in Description Tag: Another relevancy signal. Not especially important now, but still makes a difference.

14. Keyword Appears in H1 Tag: H1 tags are a “second title tag” that sends another relevancy signal to Google, according to results from this correlation study:

15. Keyword is Most Frequently Used Phrase in Document: Having a keyword appear more than any other likely acts as a relevancy signal.

16. Content Length: Content with more words can cover a wider breadth and are likely preferred to shorter superficial articles. SERPIQ found that content length correlated with SERP position:

17. Keyword Density: Although not as important as it once was, keyword density is still something Google uses to determine the topic of a webpage. But going overboard can hurt you.

18. Latent Semantic Indexing Keywords in Content (LSI): LSI keywords help search engines extract meaning from words with more than one meaning (Apple the computer company vs. the fruit). The presence/absence of LSI probably also acts as a content quality signal.

19. LSI Keywords in Title and Description Tags: As with webpage content, LSI keywords in page meta tags probably help Google discern between synonyms. May also act as a relevancy signal.

20. Page Loading Speed via HTML: Both Google and Bing use page loading speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on a page’s code and filesize.

21. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility.

22. Rel=Canonical: When used properly, use of this tag may prevent Google from considering pages duplicate content.

23. Page Loading Speed via Chrome: Google may also use Chrome user data to get a better handle on a page’s loading time as this takes into account server speed, CDN usage and other non HTML-related site speed signals.

24. Image Optimization: Images on-page send search engines important relevancy signals through their file name, alt text, title, description and caption.

25. Recency of Content Updates: Google Caffeine update favors recently updated content, especially for time-sensitive searches. Highlighting this factor’s importance, Google shows the date of a page’s last update for certain pages:

26. Magnitude of Content Updates: The significance of edits and changes is also a freshness factor. Adding or removing entire sections is a more significant update than switching around the order of a few words.

27. Historical Updates Page Updates: How often has the page been updated over time? Daily, weekly, every 5-years? Frequency of page updates also play a role in freshness.

28. Keyword Prominence: Having a keyword appear in the first 100-words of a page’s content appears to be a significant relevancy signal.

29. Keyword in H2, H3 Tags: Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal.

30. Keyword Word Order: An exact match of a searcher’s keyword in a page’s content will generally rank better than the same keyword phrase in a different order. For example: consider a search for: “cat shaving techniques”. A page optimized for the phrase “cat shaving techniques” will rank better than a page optimized for “techniques for shaving a cat”. This is a good illustration of why keyword research is really, really important.

31. Outbound Link Quality: Many SEOs think that linking out to authority sites helps send trust signals to Google.

32. Outbound Link Theme: According to Moz, search engines may use the content of the pages you link to as a relevancy signal. For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile.

33. Grammar and Spelling: Proper grammar and spelling is a quality signal, although Cutts gave mixed messages in 2011 on whether or not this was important.

34. Syndicated Content: Is the content on the page original? If it’s scraped or copied from an indexed page it won’t rank as well as the original or end up in their Supplemental Index.

35. Helpful Supplementary Content: According to a now-public Google Rater Guidelines Document, helpful supplementary content is an indicator of a page’s quality (and therefore, Google ranking). Examples include currency converters, loan interest calculators and interactive recipes.

36. Number of Outbound Links: Too many dofollow OBLs may “leak” PageRank, which can hurt search visibility.

37. Multimedia: Images, videos and other multimedia elements may act as a content quality signal.

38. Number of Internal Links Pointing to Page: The number of internal links to a page indicates its importance relative to other pages on the site.

39. Quality of Internal Links Pointing to Page: Internal links from authoritative pages on domain have a stronger effect than pages with no or low PR.

40. Broken Links: Having too many broken links on a page may be a sign of a neglected or abandoned site. The Google Rater Guidelines Document uses broken links as one was to assess a homepage’s quality.

41. Reading Level: There’s no doubt that Google estimates the reading level of webpages:

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But what they do with that information is up for debate. Some say that a basic reading level will help your page rank because it will appeal to the masses. However, Linchpin SEO discovered that reading level was one factor that separated quality sites from content mills.

42. Affiliate Links: Affiliate links themselves probably won’t hurt your rankings. But if you have too many, Google’s algorithm may pay closer attention to other quality signals to make sure you’re not a “thin affiliate site”.

43. HTML errors/W3C validation: Lots of HTML errors or sloppy coding may be a sign of a poor quality site. While controversial, many in SEO think that WC3 validation is a weak quality signal.

44. Page Host’s Domain Authority: All things being equal a page on an authoritative domain will higher than a page on a domain with less authority.

45. Page’s PageRank: Not perfectly correlated. But in general higher PR pages tend to rank better than low PR pages.

46. URL Length: Search Engine Journal notes that excessively long URLs may hurt search visibility.

47. URL Path: A page closer to the homepage may get a slight authority boost.

48. Human Editors: Although never confirmed, Google has filed a patent for a system that allows human editors to influence the SERPs.

49. Page Category: The category the page appears on is a relevancy signal. A page that’s part of a closely related category should get a relevancy boost compared to a page that’s filed under an unrelated or less related category.

50. WordPress Tags: Tags are WordPress-specific relevancy signal. According to Yoast.com:

“The only way it improves your SEO is by relating one piece of content to another, and more specifically a group of posts to each other”

51. Keyword in URL: Another important relevancy signal.

52. URL String: The categories in the URL string are read by Google and may provide a thematic signal to what a page is about:

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53. References and Sources: Citing references and sources, like research papers do, may be a sign of quality. The Google Quality Guidelines states that reviewers should keep an eye out for sources when looking at certain pages: “This is a topic where expertise and/or authoritative sources are important…”.

54. Bullets and Numbered Lists: Bullets and numbered lists help break up your content for readers, making them more user friendly. Google likely agrees and may prefer content with bullets and numbers.

55. Priority of Page in Sitemap: The priority a page is given via the sitemap.xml file may influence ranking.

56. Too Many Outbound Links: Straight from the aforementioned Quality rater document:

“Some pages have way, way too many links, obscuring the page and distracting from the Main Content”

57. Quantity of Other Keywords Page Ranks For: If the page ranks for several other keywords it may give Google an internal sign of quality.

58. Page Age: Although Google prefers fresh content, an older page that’s regularly updated may outperform a newer page.

59. User Friendly Layout: Citing the Google Quality Guidelines Document yet again:

“The page layout on highest quality pages makes the Main Content immediately visible”

60. Parked Domains: A Google update in December of 2011 decreased search visibility of parked domains.

61. Useful Content: As pointed out by Backlinko reader Jared Carrizales, Google may distinguish between “quality” and “useful” content.

Site-Level Factors

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62. Content Provides Value and Unique Insights: Google has stated that they’re on the hunt for sites that don’t bring anything new or useful to the table, especially thin affiliate sites.

63. Contact Us Page: The aforementioned Google Quality Document states that they prefer sites with an “appropriate amount of contact information”. Supposed bonus if your contact information matches your whois info.

64. Domain Trust/TrustRank: Site trust — measured by how many links away your site is from highly-trusted seed sites — is a massively important ranking factor. You can read more about TrustRank here.

65. Site Architecture: A well put-together site architecture (especially a silo structure) helps Google thematically organize your content.

66. Site Updates: How often a site is updated — and especially when new content is added to the site — is a site-wide freshness factor.

67. Number of Pages: The number of pages a site has is a weak sign of authority. At the very least a large site helps distinguish it from thin affiliate sites.

68. Presence of Sitemap: A sitemap helps search engines index your pages easier and more thoroughly, improving visibility.

69. Site Uptime: Lots of downtime from site maintenance or server issues may hurt your ranking (and can even result in deindexing if not corrected).

70. Server Location: Server location may influence where your site ranks in different geographical regions. Especially important for geo-specific searches.

71. SSL Certificate (Ecommerce Sites): Google has confirmed that they index SSL certificates. It stands to reason that they’ll preferentially rank ecommerce sites with SSL certificates.

72. Terms of Service and Privacy Pages: These two pages help tell Google that a site is a trustworthy member of the internet.

73. Duplicate Meta Information On-Site: Duplicate meta information across your site may bring down all of your page’s visibility.

74. Breadcrumb Navigation: This is a style of user-friendly site-architecture that helps users (and search engines) know where they are on a site:

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Both SearchEngineJournal.com and Ethical SEO Consulting claim that this set-up may be a ranking factor.

75. Mobile Optimized: Google’s official stance on mobile is to create a responsive site. It’s likely that responsive sites get an edge in searches from a mobile device.

76. YouTube: There’s no doubt that YouTube videos are given preferential treatment in the SERPs (probably because Google owns it ):

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In fact, Search Engine Land found that YouTube.com traffic increased significantly after Google Panda.

77. Site Usability: A site that’s difficult to use or to navigate can hurt ranking by reducing time on site, pages viewed and bounce rate. This may be an independent algorithmic factor gleaned from massive amounts of user data.

78. Use of Google Analytics and Google Webmaster Tools: Some think that having these two programs installed on your site can improve your page’s indexing. They may also directly influence rank by giving Google more data to work with (ie. more accurate bounce rate, whether or not you get referall traffic from your backlinks etc.).

79. User reviews/Site reputation: A site’s on review sites like Yelp.com and RipOffReport.com likely play an important role in the algorithm. Google even posted a rarely candid outline of their approach to user reviews after an eyeglass site was caught ripping off customers in an effort to get backlinks.

Backlink Factors

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80. Linking Domain Age: Backlinks from aged domains may be more powerful than new domains.

81. # of Linking Root Domains: The number of referring domains is one of the most important ranking factors in Google’s algorithm, as you can see from this chart from Moz (bottom axis is SERP position):

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82. # of Links from Separate C-Class IPs: Links from seperate class-c IP addresses suggest a wider breadth of sites linking to you.

83. # of Linking Pages: The total number of linking pages — even if some are on the same domain — is a ranking factor.

84. Alt Tag (for Image Links): Alt text is an image’s version of anchor text.

85. Links from .edu or .gov Domains: Matt Cutts has stated that TLD doesn’t factor into a site’s importance. However, that doesn’t stop SEOs from thinking that there’s a special place in the algo for .gov and .edu TLDs.

86. PR of Linking Page: The PageRank of the referring page is an extremely important ranking factor.

87. Authority of Linking Domain: The referring domain’s authority may play an independent role in a link’s importance (ie. a PR2 page link from a site with a homepage PR3 may be worth less than a PR2 page link from PR8 Yale.edu).

88. Links From Competitors: Links from other pages ranking in the same SERP may be more valuable for a page’s rank for that particular keyword.

89. Social Shares of Referring Page: The amount of page-level social shares may influence the link’s value.

90. Links from Bad Neighborhoods: Links from “bad neighborhoods” may hurt your site.

91. Guest Posts: Although guest posting can be part of a white hat SEO campaign, links coming from guest posts — especially in an author bio area — may not be as valuable as a contextual link on the same page.

92. Links to Homepage Domain that Page Sits On: Links to a referring page’s homepage may play special importance in evaluating a site’s — and therefore a link’s — weight.

93. Nofollow Links: One of the most controversial topics in SEO. Google’s official word on the matter is:

“In general, we don’t follow them.”

Which suggests that they do…at least in certain cases. Having a certain % of nofollow links may also indicate a natural vs. unnatural link profile.

94. Diversity of Link Types: Having an unnaturally large percentage of your links come from a single source (ie. forum profiles, blog comments) may be a sign of webspam. On the other hand, links from diverse sources is a sign of a natural link profile.

95. “Sponsored Links” Or Other Words Around Link: Words like “sponsors”, “link partners” and “sponsored links” may decrease a link’s value.

96. Contextual Links: Links embedded inside a page’s content are considered more powerful than links on an empty page or found elsewhere on the page.

97. Excessive 301 Redirects to Page: Links coming from 301 redirects dilute some (or even all) PR, according to a Webmaster Help Video.

98. Backlink Anchor Text: As noted in this description of Google’s original algorithm:

“First, anchors often provide more accurate descriptions of web pages than the pages themselves.”

Obviously, anchor text is less important than before (and likely a webspam signal). But it still sends a strong relevancy signal in small doses.

99. Internal Link Anchor Text: Internal link anchor text is another relevancy signal, although probably weighed differently than backlink anchor text.

100. Link Title Attribution: The link title (the text that appears when you hover over a link) is also used as a weak relevancy signals.

101. Country TLD of Referring Domain: Getting links from country-specific top level domain extensions (.de, .cn, .co.uk) may help you rank better in that country.

102. Link Location In Content: Links in the beginning of a piece of content carry slight more weight than links placed at the end of the content.

103. Link Location on Page: Where a link appears on a page is important. Generally, links embedded in a page’s content are more powerful than links in the footer or sidebar area.

104. Linking Domain Relevancy: A link from site in a similar niche is significantly more powerful than a link from a completely unrelated site. That’s why any effective SEO strategy today focuses on obtaining relevant links.

105. Page Level Relevancy: The Hilltop Algorithm states that link from a page that’s closely tied to page’s content is more powerful than a link from an unrelated page.

106. Text Around Link Sentiment: Google has probably figured out whether or not a link to your site is a recommendation or part of a negative review. Links with positive sentiments around them likely carry more weight.

107. Keyword in Title: Google gives extra love to links on pages that contain your page’s keyword in the title (“Experts linking to experts”.)

108. Positive Link Velocity: A site with positive link velocity usually gets a SERP boost.

109. Negative Link Velocity: Negative link velocity can significantly reduce rankings as it’s a signal of decreasing popularity.

110. Links from “Hub” Pages: Aaron Wall claims that getting links from pages that are considered top resources (or hubs) on a certain topic are given special treatment.

111. Link from Authority Sites: A link from a site considered an “authority site” likely pass more juice than a link from a small, microniche site.

112. Linked to as Wikipedia Source: Although the links are nofollow, many think that getting a link from Wikipedia gives you a little added trust and authority in the eyes of search engines.

113. Co-Occurrences: The words that tend to appear around your backlinks helps tell Google what that page is about.

114. Backlink Age: According to a Google patent, older links have more ranking power than newly minted backlinks.

115. Links from Real Sites vs. Splogs: Due to the proliferation of blog networks, Google probably gives more weight to links coming from “real sites” than from fake blogs. They likely use brand and user-interaction signals to distinguish between the two.

116. Natural Link Profile: A site with a “natural” link profile is going to rank highly and be more durable to updates.

117. Reciprocal Links: Google’s Link Schemes page lists “Excessive link exchanging” as a link scheme to avoid.

118. User Generated Content Links: Google is able to identify links generated from UGC vs. the actual site owner. For example, they know that a link from the official WordPress.com blog at en.blog.wordpress.com is very different than a link from besttoasterreviews.wordpress.com.

119. Links from 301: Links from 301 redirects may lose a little bit of juice compared to a direct link. However, Matt Cutts says that a 301 is the similar to a direct link.

120. Schema.org Microformats: Pages that support microformats may rank above pages without it. This may be a direct boost or the fact that pages with microformatting have a higher SERP CTR:

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121. DMOZ Listed: Many believe that Google gives DMOZ listed sites a little extra trust.

122. Yahoo! Directory Listed: The algorithm might also have a special place for the Yahoo! Directory, considering how long it’s been cataloging sites.

123. Number of Outbound Links on Page: PageRank is finite. A link on a page with hundreds of OBLs passes less PR than a page with only a few OBLs.

124. Forum Profile Links: Because of industrial-level spamming, Google may significantly devalue links from forum profiles.

125. Word Count of Linking Content: A link from a 1000-word post is more valuable than a link inside of a 25-word snippet.

126. Quality of Linking Content: Links from poorly written or spun content don’t pass as much value as links from well-written, multimedia-enhanced content.

127. Sitewide Links: Matt Cutts has confirmed that sitewide links are “compressed” to count as a single link.

User Interaction

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128. Organic Click Through Rate for a Keyword: Pages that get clicked more in CTR may get a SERP boost for that particular keyword.

129. Organic CTR for All Keywords: A page’s (or site’s) organic CTR for all keywords is ranks for may be a human-based, user interaction signal.

130. Bounce Rate: Not everyone in SEO agrees bounce rate matters, but it may be a way of Google to use their users as quality testers (pages where people quickly bounce is probably not very good).

131. Direct Traffic: It’s confirmed that Google uses data from Google Chrome to determine whether or not people visit a site (and how often). Sites with lots of direct traffic are likely higher quality than sites that get very little direct traffic.

132. Repeat Traffic: They may also look at whether or not users go back to a page or site after visiting. Sites with repeat visitors may get a Google ranking boost.

133. Blocked Sites: Google has discontinued this feature in Chrome. However, Panda used this feature as a quality signal.

134. Chrome Bookmarks: We know that Google collects Chrome browser usage data. Pages that get bookmarked in Chrome might get a boost.

135. Google Toolbar Data: Search Engine Watch’s Danny Goodwin reports that Google uses toolbar data as a ranking signal. However, besides page loading speed and malware, it’s not know what kind of data they glean from the toolbar.

136. Number of Comments: Pages with lots of comments may be a signal of user-interaction and quality.

137. Dwell Time: Google pays very close attention to “dwell time”: how long people spend on your page when coming from a Google search. This is also sometimes referred to as “long clicks vs short clicks”. If people spend a lot of time on your site, that may be used as a quality signal.

Special Algorithm Rules

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138. Query Deserves Freshness: Google gives newer pages a boost for certain searches.

139. Query Deserves Diversity: Google may add diversity to a SERP for ambiguous keywords, such as “Ted”, “WWF” or “ruby”.

140. User Browsing History: Sites that you frequently visit while signed into Google get a SERP bump for your searches.

141. User Search History: Search chain influence search results for later searches. For example, if you search for “reviews” then search for “toasters”, Google is more likely to show toaster review sites higher in the SERPs.

142. Geo Targeting: Google gives preference to sites with a local server IP and country-specific domain name extension.

143. Safe Search: Search results with curse words or adult content won’t appear for people with Safe Search turned on.

144. Google+ Circles: Google shows higher results for authors and sites that you’ve added to your Google Plus Circles

145. DMCA Complaints: Google “downranks” pages with DMCA complaints.

146. Domain Diversity: The so-called “Bigfoot Update” supposedly added more domains to each SERP page.

147. Transactional Searches: Google sometimes displays different results for shopping-related keywords, like flight searches.

148. Local Searches: Google often places Google+ Local results above the “normal” organic SERPs.

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149. Google News Box: Certain keywords trigger a Google News box:

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150. Big Brand Preference: After the Vince Update, Google began giving big brands a boost for certain short-tail searches.

151. Shopping Results: Google sometimes displays Google Shopping results in organic SERPs.

152. Image Results: Google elbows our organic listings for image results for searches commonly used on Google Image Search.

153. Easter Egg Results: Google has a dozen or so Easter Egg results. For example, when you search for “Atari Breakout” in Google image search, the search results turn into a playable game (!). Shout out to Victor Pan for this one.

154. Single Site Results for Brands: Domain or brand-oriented keywords bring up several results from the same site.

Social Signals

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155. Number of Tweets: Like links, the tweets a page has may influence its rank in Google.

156. Authority of Twitter Users Accounts: It’s likely that Tweets coming from aged, authority Twitter profiles with a ton of followers (like Justin Bieber) have more of an effect than tweets from new, low-influence accounts.

157. Number of Facebook Likes: Although Google can’t see most Facebook accounts, it’s likely they consider the number of Facebook likes a page receives as a weak ranking signal.

158. Facebook Shares: Facebook shares — because they’re more similar to a backlink — may have a stronger influence than Facebook likes.

159. Authority of Facebook User Accounts: As with Twitter, Facebook shares and likes coming from popular Facebook pages may pass more weight.

160. Pinterest Pins: Pinterest is an insanely popular social media account with lots of public data. It’s probably that Google considers Pinterest Pins a social signal.

161. Votes on Social Sharing Sites: It’s possible that Google uses shares at sites like Reddit, Stumbleupon and Digg as another type of social signal.

162. Number of Google+1’s: Although Matt Cutts gone on the record as saying Google+ has “no direct effect” on rankings, it’s hard to believe that they’d ignore their own social network.

163. Authority of Google+ User Accounts: It’s logical that Google would weigh +1’s coming from authoritative accounts more than from accounts without many followers.

164. Verified Google+ Authorship: In February 2013, Google CEO Eric Schmidt famously claimed:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.”

Verified authorship may already be a trust signal.

165. Social Signal Relevancy: Google probably uses relevancy information from the account sharing the content and the text surrounding the link.

166. Site Level Social Signals: Site-wide social signals may increase a site’s overall authority, which will increase search visibility for all of its pages.

Brand Signals

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167. Brand Name Anchor Text: Branded anchor text is a simple — but strong — brand signal.

168. Branded Searches: It’s simple: people search for brands. If people search for your site in Google (ie. “Backlinko twitter”, Backlinko + “ranking factors”), Google likely takes this into consideration when determining a brand.

169. Site Has Facebook Page and Likes: Brands tend to have Facebook pages with lots of likes.

170. Site has Twitter Profile with Followers: Twitter profiles with a lot of followers signals a popular brand.

171. Official Linkedin Company Page: Most real businesses have company Linkedin pages.

172. Employees Listed at Linkedin: Rand Fishkin thinks that having Linkedin profiles that say they work for your company is a brand signal.

173. Legitimacy of Social Media Accounts: A social media account with 10,000 followers and 2 posts is probably interpreted a lot differently than another 10,000-follower strong account with lots of interaction.

174. Brand Mentions on News Sites: Really big brands get mentioned on Google News sites all the time. In fact, some brands even have their own Google News feed on the first page.

175. Co-Citations: Brands get mentioned without getting linked to. Google likely looks at non-hyperlinked brand mentions as a brand signal.

176. Number of RSS Subscribers: Considering that Google owns the popular Feedburner RSS service, it makes sense that they would look at RSS Subscriber data as a popularity/brand signal.

177. Brick and Mortar Location With Google+ Local Listing: Real businesses have offices. It’s possible that Google fishes for location-data to determine whether or not a site is a big brand.

178. Website is Tax Paying Business: Moz reports that Google may look at whether or not a site is associated with a tax-paying business.

On-Site WebSpam Factors

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179. Panda Penalty: Sites with low-quality content (particularly content farms) are less visible in search after getting hit by a Panda penalty.

180. Links to Bad Neighborhoods: Linking out to “bad neighborhoods” — like pharmacy or payday loan sites — may hurt your search visibility.

181. Redirects: Sneaky redirects is a big no-no. If caught, it can get a site not just penalized, but de-indexed.

182. Popups or Distracting Ads: The official Google Rater Guidelines Document says that popups and distracting ads is a sign of a low-quality site.

183. Site Over-Optimization: Includes on-page factors like keyword stuffing, header tag stuffing, excessive keyword decoration.

184. Page Over-Optimizaton: Many people report that — unlike Panda — Penguin targets individual page (and even then just for certain keywords).

185. Ads Above the Fold: The “Page Layout Algorithm” penalizes sites with lots of ads (and not much content) above the fold.

186. Hiding Affiliate Links: Going too far when trying to hide affiliate links (especially with cloaking) can bring on a penalty.

187. Affiliate Sites: It’s no secret that Google isn’t the biggest fan of affiliates. And many think that sites that monetize with affiliate links are put under extra scrutiny.

188. Autogenerated Content: Google isn’t a big fan of autogenerated content. If they suspect that your site’s pumping out computer-generated content, it could result in a penalty or de-indexing.

189. Excess PageRank Sculpting: Going too far with PageRank sculpting — by nofollowing all outbound links or most internal links — may be a sign of gaming the system.

190. IP Address Flagged as Spam: If your server’s IP address is flagged for spam, it may hurt all of the sites on that server.

191. Meta Tag Spamming: Keyword stuffing can also happen in meta tags. If Google thinks you’re adding keywords to your meta tags to game the algo, they may hit your site.

Off Page Webspam Factors

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192. Unnatural Influx of Links: A sudden (and unnatural) influx of links is a sure-fire sign of phony links.

193. Penguin Penalty: Sites that were hit by Google Penguin are significantly less visible in search.

194. Link Profile with High % of Low Quality Links: Lots of links from sources commonly used by black hat SEOs (like blog comments and forum profiles) may be a sign of gaming the system.

195. Linking Domain Relevancy: The famous analysis by MicroSiteMasters.com found that sites with an unnaturally high amount of links from unrelated sites were more susceptible to Penguin.

196. Unnatural Links Warning: Google sent out thousands of “Google Webmaster Tools notice of detected unnatural links” messages. This usually precedes a ranking drop, although not 100% of the time.

197. Links from the Same Class C IP: Getting an unnatural amount of links from sites on the same server IP may be a sign of blog network link building.

198. “Poison” Anchor Text: Having “poison” anchor text (especially pharmacy keywords) pointed to your site may be a sign of spam or a hacked site. Either way, it can hurt your site’s ranking.

199. Manual Penalty: Google has been known to hand out manual penalties, like in the well-publicized Interflora fiasco.

200. Selling Links: Selling links can definitely impact toolbar PageRank and may hurt your search visibility.

201. Google Sandbox: New sites that get a sudden influx of links are sometimes put in the Google Sandbox, which temporarily limits search visibility.

202. Google Dance: The Google Dance can temporarily shake up rankings. According to a Google Patent, this may be a way for them to determine whether or not a site is trying to game the algorithm.

203. Disavow Tool: Use of the Disavow Tool may remove a manual or algorithmic penalty for sites that were the victims of negative SEO.

On-Page Seo Checklist to Follow in 2015

You goal is to harness the power of your search engine optimization, if so, follow these checklist and implement things that you’ve missed promptly. These are important factor to take in consideration in regards of on-page seo.

1. Is your blog consist of relevant posts, of 500+ words each?

2. Do your post consist of <h1> before <h2>, <h3>, <h4> tags? Or do it just consist of <h1>?

3. Is your targeted keyword (primary) in your heading tag <h1>?

4. Did you included your keyword in <h2> tag?

5. Are you using alt-tags in images?

6. Is your image’s name isn’t like img9284.png, and is like article-keyword.jpg?

7. Are you using a responsive theme, that is passed through Google mobile-friendly testing tool?

8. Are you having a set of popular posts in your sidebar?

9. Are you interlinking your old posts with new one, and vice-vice?

10. Are you using relevant title headlines, with powerful words?

11. Are you using title tags under 65 characters?

12. Are you focusing on gaining more social shares?

13. Are you cloaking your affiliate links? i.e. from http://www.bluehost.com/track/viralblogtips/ to yoursite.com/recommended/bluehost/

14. Are you concentrating on quantity or relevancy while link building?

15. Are you keeping keyword density to 2-3 percentage?

16. Are you properly configuring your meta tags?

17. Are you focusing to improve your conversion rate? – try Crazy Egg, your’s 60 days FREE.

18. Are you showing implementing important elements, CTA’s above-the-fold?

19. Are you mixing both primary and secondary keyword in title tag to rank better?

20. Is your loading speed below 4 seconds?

HOW TO INCREASE PAGE RANKS IN GOOGLE | HOW TO INCREASE PAGE RANKINGS

noreply@blogger.com (Seo Terminology Analytics) — Thu, 07 Feb 2013 16:36:00 +0000

HOW TO INCREASE PAGE RANKS IN GOOGLE:

Google PageRank :
Google Page Rank is a measure from 0 -10 of how important Google thinks a webpage is. In Google's eyes a web page with a PageRank of 10/10 is very important and a web page with a PageRank of 0/10 is not very important. If you have the Google toolbar installed on your browser then it will automatically tell you the PageRank of any webpage you are looking at, if you do not have one then you can check PageRank by visiting the following website.

PageRank Checking Tool:
Generally websites with higher PageRank will get better rankings in Google's search results. Google takes into consideration many things when it is calculating PageRank, the most important factor is the amount of quality incoming links a webpage has. Generally the more quality links a webpage has, the higher the PageRank will be, therefore you can increase PageRank by gaining more quality links.

PageRank updates about once every three months. People have come up with ways of trying to predict what your PageRank is likely to be at the next update and although no one can tell for sure the guys at Iwebtool have come up with a pretty good prediction tool.

PageRank Predictor:
This tool does not always get it right, and it is mainly for entertainment purposes only. However if you work hard at link building you will see your predicted PageRank increase and when the next update comes you should see your PageRank increase.

Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it’s not, but if it’s related to your website than you will be accomplishing two tasks at once.

Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.

2. Submit to search engine directories. Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google, and overture.

Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.

3. Using ezine ads (or newsletters). Creating an ezine will probably be the most beneficial step you can take to increasing your web presence. When you create an ezine you will be able to keep visitors coming back to your website for more by using signatures and giving special deals.

4. Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories.

Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website.

5. Links from related websites. Gaining links from related websites can be one of the most frustrating tasks you can attempt.

They are very easy to find, but can be somewhat difficult to obtain links from.

To find related websites, all you have to do is go to a search engine… say Google… and type in your subject. Maybe your website is based on ford mustangs.

You go to Google and type in ford mustangs, than you look around for pages that are somewhat related to your website. After you have done this (which should be very easy) you have to contact them in some way to get your link posted on their website. This can be the most difficult task because a lot of webmasters ignore e-mail’s from people requesting links because they don’t see the importance of it at the time. Some other reasons could be that they are rarely online, or they delete spam mail and sometimes delete their important emails in the process.

So if Google one day decided to link to a website that was just created and this website has a page rank of 0 and has a domain that goes something like this: mywebsite.geocities.com it’s page rank wouldn’t increase even though Google’s page rank is 10, it’s rank would still be zero because it would only have that one back link.

Page Rank is a link analysis algorithm which is used by search engines to determine relative importance of your link within their database. Here I’ll tell you how to increase page rank
How is Page Rank Calculated?

Page Rank is calculated by various algorithms made by search engines, in simple words, Page Rank is calculated upon the number of links on your site; these links Include:

    Backlinks.
    Inbound links.
    Internal links.
    External links.
    No-Follow links.
    Do-Follow links.

Google and other Page Ranking sites analyze these links and assign a numerical page rank from 1 to 10 to your website. Below we will discuss Top 15 Killer Tips To Increase Page Rank
How To Increase Page Rank?

Increase Page Rank:
1. High Quality Content:
In order to increase Page Rank you must have unique quality content which your readers want to share with their friends. You can read Tips For Writing Engaging Content.

2. Site Submitting:
To boost Page Rank you must have high quality Backlinks and the best way to generate quality backlinks is to submit your site on different web directories and article directories.
Some Good Web And Article Directories Are:

    DMOZ
    Yahoo Directory
    Best Of The Web
    Ezine Articles
    Article Base
    Go Articles

3. Guest Posting:
This is one of the most used and best technique to increase Page Rank. Most Blogs have options of guest posting through which you can post at their blog and get two or three backlinks in return to your blog this really helps if you are posting on good Page Rank Blog with the same Niche as yours.

4. Link Exchange:
This is one of the most old techniques but it still works, in order to get a good PageRank you should get higher Page Rank sites to link to your site, through this you will firstly get a good Page Rank and will get traffic from that site.

5. Keep Updating:
Google really likes Sites that keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank ;)

6. Commenting On Other Blogs:
Link Building
Commenting is a very crucial process in generating a good Page Rank. In Blogging Community you must be very socially active. Some Blogs are Do-Follow, which can help you generate back links to your site by just commenting on their posts. Nowadays most blogs have CommentLuv Plugin installed on their site which automatically places a link to their last blog post at the end of their comment.

    Why You Should Comment on Other Blogs?

7. Social Bookmarking:
Social Bookmarking is a very effective method to increase Page Rank because by sharing your Site on different Social Sites you will get a free Backlink and Traffic. Some of the most popular Social Bookmarking Sites Are:

    Facebook
    Google Plus
    Squidoo
    Digg
    Hub Pages
    Stumble Upon

8. Website Accessibility:
If Your Website is down for a long period of time, Google may reduce the ranking of your site. So You should always keep Your Website accessible.

9. Using Commonly Searched Keywords:
As You know people search using keywords and not the whole sentence so if you have used a keyword which is very frequently searched then you get a higher chance of your website being visited and MORE VISITORS = BETTER PAGE RANK.

10. Website Advertising:
You can make an Ad or a banner for your site and advertise it on different website, through this you will get good back links and traffic.

11. Create Multiple Pages:
If You create multiple Pages on Your Site this will strengthen your internal linking and will ultimately increase Page Rank.

12. Participate In Forums:
Google loves forums that are most frequently updated and by getting a back link from these forums you will succeed on increasing Page Rank.

13. Using Signatures:
You can add a link to your website in your online signatures. For example, you can add signatures in your email and forum posts but don’t try to spam because you can be blocked.

14. When Does Google Re-Evaluate Page Rank?
Google Re-Evaluates Page Rank about Three to Four times per year, so almost every Three months Google calculates Your Page Rank again.

15. Never Use Illegal Tactics:
Using illegal tactics can get you banned from Google and Google is very smart so never think that you can deceive Google because if they find out that you are using illegal techniques which are against their policy they will block you. Stay away from those tactics using these legitimate techniques will improve traffic.

How do you improve page rank fast?
You must have heard it said many times over that traffic is the lifeblood of any internet business. Of all traffic sources, search engine optimization (SEO) is about the most enduring and effectively, cheapest means in the long run. In comparison with pay per click for example, the traffic the marketer generates from search engine optimization (SEO) recurs unlike pay per click where the traffic generated virtually grinds to a halt as soon as the marketer’s expenditure on his advertisement stops. This makes search engine optimization a much sought after means of traffic generation by most marketers.

However, “if wishes were horses, beggars would ride.” Search engine optimization is a very painstaking and relatively long term method of generating traffic. In brief, search engine optimization involves on page and off page site optimization. This again can be looked at from the angle of content creation and optimizing as well as generation of backlinks. All these enable the small business owner to improve page rank of his site.

The question now arises as to which approach is best for the marketer to achieve effective search engine optimization for his site such that he obtains reasonable volume of traffic to enable sales and profit within the shortest possible time?

Some marketers would say just more and more content published on your website or blog will achieve the objective. Others would say, emphasis should be on gaining as many backlinks as possible. Let us be practical. Can any small business marketer hope to effectively compete with the relatively larger companies in terms of content generation? These companies can afford to employ freelance writers on a permanent basis to regularly churn out relevant and unique articles for their website’s use. Some of these companies even go to the extent of utilizing bots to generate articles for their blogs/sites.

The alternative to generating huge content left for the small business marketer is duplication of content which may not favor the marketer as a lot of his duplicated content may end up not being indexed by Google and other search engines.

The other approach is in regards to gaining backlinks. Hitherto, this could also effectively be dominated by relatively bigger companies who could afford to finance the use of bots to spam many sites with a view to gaining backlinks. The possibility of this is however now curtailed with the introduction of captcha by many websites.

Combined with this is the fact that here, the “river is very wide and available for all to swim”. A small business owner can effectively research his own set of keywords which may not be in use by the relatively bigger business marketer and so optimize for these and begin to point massive backlinks towards these set of keywords.

The small business marketer can even create very few high quality unique content in form of “link bait” which can attract backlinks on its own merit.

In summary, the best approach for the small business marketer to improve page rank and achieve search engine optimization (SEO) for his website within the shortest possible time and thus reap the relatively free targeted traffic therefrom, is through relatively much more focus on backlinking, possibly self-generating, through link baiting as opposed to massive original content generation which can take ages.

How to Improve Your Google PAGE Ranking ?
Google's search engine, www.google.com, uses a variety of methods to determine which pages are displayed first in the results. Their exact formula is a secret, but there are a few things you can do to improve your positioning. The term for this is Search Engine Optimization (SEO).
These tips may not make your website the first one to appear in the list, but they just may help you move up a little.

Ignore spam and websites that offer to submit your website to hundreds of search engines. At best these are wastes of time or money and at worst they can actually hurt your ranking.

Keyword Phrases
Rather than focusing on a single word, try adding a few words to make a keyword phrase. You may want to read about effective Google searches to see how keyword phrases help with searches.
If you were searching for your own website, what keyword phrase would you type into Google for each page? Would you look for super fast widgets? Would you look for cooking with widgets? It may be helpful to get a different perspective. Ask someone else to read your page and suggest what they think your keyword phrase might be. You can also check Google Trends to see if one phrase is starting to gain popularity.

Try to stick to one subject per page, and stick to one keyword phrase per page. That doesn't mean you should write stilted text or use odd phrases. Clear writing is both easier to search and easier to read.

Density
One of the things Google looks for when it catalogs pages is the density of the keyword usage. In other words, how often the keyword occurs. Use natural phrasing. Don't try to trick the search engine by repeating the same word over and over or making text "invisible." It doesn't work. In fact, some of that behavior even get your website banned. Read more: Google Dont's - Bad Tips and Dirty Tricks That Will Get You Banned.

Give a strong opening paragraph. Google may or may not search beyond the first 200 words or so of your web site, but it definitely looks at the first paragraph for keyword density.

You can check your keyword density with Google Toolbar.

Name Your Pages
Give your pages a descriptive name with the <title> tag. This is vital. Google displays search results as a link using the Web page's title. A link called 'untitled' isn't enticing, and nobody is going to click on it. When appropriate, use the page's keyword phrase in the title.

One of the biggest factors Google looks at is the hyperlink. Google looks at both links to and from your website.

Google looks at the words you use in links to help determine the content of your page. Use links within web pages as a way to emphasize keywords. Rather than saying, "click here to learn more about SEO" you should say: Read more about SEO (Search Engine Optimization).

Learn more about why hyperlink names matter to Google.

Links from other websites to your website are used to determine PageRank. You can use Google Toolbar to check your current PageRank.

You can improve your PageRank by exchanging text links with other relevant websites. Banner exchanges are not as effective. You can also improve your PageRank by making sure your website is listed with important directories. In other words, check the PageRank of the home page of the directory.

Submit Your Site to the Right Directories
Submit your website to the open directory project, if possible. Google considers this directory to be an important link. Be patient. A real human has to check your site, before it's listed in the Directory.

Submit your site to specialized directories. For instance, a work at home mother owned business (WAHM) should submit her site to WAHM directories. A site on butterflies should be sent to biology or entomology directories.

Don't get too submission happy, though. Google, in an effort to combat click fraud, often filters out websites linked from link farms, or pages with nothing but links to other websites. This is one reason why free services to register your website may hurt you. Stick to specialized directories and organizations. They're more likely to help and not hurt your rankings.

Social Networking
Social networking sites can be a good way to promote a site, but not all of them will affect your rank directly. Digg and Del.icio.us are social linking sites that could potentially have the most impact.
Make Your Graphics Search Friendly

Keep the Flash to a minimum. People may enjoy reading Flash, but search engines tend to skip right over it. Google has gained some ability to read Flash, but it is still limited. If your menus are in Flash, they might as well be invisible. Consider making plain text links in addition to or instead of Flash.

Give your images <alt> tags. Not only does it make your website more accessible to the visually impaired, it also gives you another chance to place your keywords where Google can see them.

Good Design Is Popular Design
In the end, strong, well organized pages are pages that Google tends to rank higher. They're also pages that tend to become more popular, which means Google will rank them even higher. Keep good design in mind as you go, and much of the SEO will design itself.

These are More Tips to the Increase Paqge Rank in the Google:
use a meta tags in head of your website ,use the keywords which are related to your website,another method is to build backlinks,backlinks are those where u address your website on some other websites like facebook.com.keep updating your website,always remember google consider those website for higher rankings which are having updated content in their website.

To increase visitors to your website you need a good page rank and for getting a good page rank you can follow some quick steps:

1.)Create your blog first and update it daily with the latest any 1 article related to your website.
2.)Create Facebook-Page and use Face-book social Plugin on your website it will really helps you to make your website popular and helps you getting Vistors as well as Pagerank.
3.)Do Comment Posting on Blog related to your website it will really helps you to get you on the top of Google.
4.)Submit only 3 articles per week to the sites given below:
http://www.ezinearticles.com
http://articlecity.com
http://ehow.com
http://www.articlebase.com

PPC (like google adwords)
- Video Marketing (especially via YouTube)
- here at Yahoo! Answers
- submit articles
- Directories
- Social Bookmarking
- Forum and Blog commenting
- email marketing
- Classifieds

SEO TIPS | SEO ON PAGE TIPS | QUALITY LINK BUILDING | LINK BUILDING | SEO UPDATES 2013

noreply@blogger.com (Seo Terminology Analytics) — Thu, 07 Feb 2013 16:34:00 +0000

SEO TIPS

We have put together this basic Search Engine Optimization Guide to help website owners properly optimize each page on their website. You do not need to be an SEO Expert to achieve adequate rankings as you can quickly implement many of these SEO techniques on your own.

Our seo guide covers 8 main areas of search engine optimization: Keyword Research, Title Optimization, Body Optimization, URL Optimization, Backlink Optimization, Pagelink Optimization, General Optimization and Link Building Techniques. Each section will walk you through the most important aspects regarding that particular optimization type. Furthermore, it will outline basic rules to follow when performing the described SEO technique.

But wait! Before you get too far into this guide, remember that all of these tips are incorporated into our Professional SEO Tool. Our tool analyzes each page on your website and provides easy to follow optimization suggestions. This greatly simplifies the SEO process and illustrates SEO violations in a graphical, easy to follow format.

Search Engine Optimization Tips & Guidelines

Keyword Research Guide

The most crucial step in SEO is selecting the best keyword phrases that fit your business and optimization strategy. This is your foundation. Mistakes in this phase can lead to many headaches further down the road.

Title Optimization

Although your title is just one element of many on your page, it is highly significant when it comes to achieving quality search engine rankings. This guide will cover topics like title length, prominence and keyword phrase count.

Body Optimization

Learn what to do and what not to do when optimizing your body text. This guide focuses on elements such as headings, word count, proper bolding and keyword phrase prominence.

URL Optimization

Your webpage Url is very important when it comes to SEO. This SEO guide focuses on items such as url length, keyword phrase count and hypen usage.

Backlink Optimization

Websites linking to yours play a major part in determining the relevancy of your webpage. Here you will learn things like the importance of relevancy, variation and quality.

Pagelink Optimization

Your website's linking structure also plays a role in determining the theme of a particular webpage. The sites you reference and the way you setup your internal links go a long way to determine the relevancy of a page.

General Optimization

These are optimization techniques that don't really fit into their own category. This guide includes topics such as page size, page freshness and the metatag description.

Link Building Techniques

Getting others to link to your website pages is the most difficult and powerful aspect of SEO. This guide outlines a few strategies you can use to start getting backlinks.

                                                    Seo Tips Guidelines
Welcome to the web's top SEO tips - the best and most comprehensive SEO guide on the internet for increasing your web site's traffic.

SEO consists of two fundamental elements: producing search-engine-friendly content and obtaining high-quality inbound links. There is a third element that you should take seriously: staying on the right side of Google and avoiding Google penalties at all costs, since Google is the foremost search engine and getting banned is pretty much a death sentence for a web site, especially if it is a young web site without an established following. If you follow the SEO tips in this article your web site will attract a lot of traffic from the search engines and will grow exponentially.

Produce excellent copy
Your content should be written extremely well; great copy writing is the heart and soul of SEO. Firstly, excellent writing is better for your users and is more likely to attract inbound links. Secondly, Google has ways, some of them very subtle, of determining just how good and useful a piece of writing is (see latent semantic indexing). Write with your users in mind, with a view to giving them the best and most useful experience possible. With regard to Google's subtle ways of assessing the quality of a piece of writing, you should avoid using the same keywords again and again, even if it feels natural to do so. Instead, you should use of a variety of synonyms for every keyword. This makes your writing more readable and interesting, and also persuades Google that your content is not run-of-the-mill spam, but authoritative and useful.

Content is king
The only thing Google respects is high-quality text with some links pointing to it. Google considers web sites that constantly add content much more useful than web sites that add content infrequently. For this reason you should set yourself a realistic target for the production of new content and stick to it. Depending on how ambitious you are, you can aim for one new page of content per day or per week. Whatever you choose, remember that Google likes fresh content. It has an intrinsic preference for web sites that focus on creating new content over web sites that keep tweaking their existing content again and again. In other words, Google wants to see that you are working on producing new content, not on optimizing content that you already have on your web site. The ideal word count for each page is between 500 and 1500 words.

Use the Google sandbox
The Google sandbox is an incredibly useful tool that suggests keywords and key phrases on the basis of what people have been searching recently. For example, you might type "SEO consultant" and the Google sandbox will tell you that, in addition to searching for "SEO consultant," other frequent searches are "SEO expert" and "SEO services." Using the Google sandbox will give you an inexhaustible supply of ideas for the creation of fresh content. Put simply, you use Google's sandbox to find out what people are searching for, and you then write content that targets those keywords. The aim is, of course, to rank highly in the search engine results pages (SERPs) for those queries.

Use the h1 tag
The h1 tag is one of the great secrets of SEO. The h1 tag tells search engines that this is the main title of the page ("heading #1"). The h1 tag is an incredibly powerful tool and Google takes it seriously, providing it is substantiated by the page's content. In other words, the words in the h1 title tag should also appear in the main text. Using the h1 tag is an excellent way to optimize a page for specific keywords.

Here is how you use the h1 tag: <h1>Your keywords</h1>

The h1 tag will make the text quite large; you can have the benefit of the h1 tag without such enormous text by using CSS to format it as desired.

You should also use the h2 and h3 tags for your sub-headings, making the content of your page hierarchical.

Keyword density
The keywords you are targeting should appear in the main body of your text reasonably frequently, but don't overdo it: a page that is stuffed with keywords destroys the credibility of your web site and is easily identified by Google as spam. Putting your keywords at the beginning of the page, in most of the paragraphs, and somewhere near the end will be quite sufficient. Do not forget the importance of using synonyms too, as mentioned above. If you want to check the keyword density for a page, you can use this keyword density tool.

Use bold, italics and underlining on keywords
When you bold, italicize or underline a word, Google assumes that this is one of your keywords. You should therefore bold, italicize or underline some of the keywords on your page.

Be very careful, because this can also work against you: if you use bold, italics or underlining on words that are not keywords, you will confuse Google and will weaken the effect of these tags on your real keywords.

Keywords in the URL
Deciding the URL of a page is an important part of SEO. The page should have a file name that contains your keywords, and the page should be in a directory that also has keywords in its name. For both the directory and the page itself, the keywords should be separated by dashes.

You should follow a sensible rationale when deciding what to call directories and files; it should reflect the hierarchical nature of your web site. For example, if you are writing a page about obtaining inbound links, a good URL for it would be

Use a high content-to-code ratio
Search engines will give your page a higher ranking if it has a lot of text relative to the amount of code. You should aim for a high signal-to-noise ratio on your page, which means that there should be more content than code. Open any page on the Internet, right click on it and select "view source" (or its equivalent). If there is a lot more code than text, search engines are not going to love it.

If you are serious about SEO you will produce pages with good, clean HTML and will avoid anything that requires a lot of code. A small amount of HTML code and a lot of quality text is what search engines (and users) really love.

Split substantial articles into several pages
If you write an article about a big topic, it is inevitable that the article will in fact deal with a number of sub-topics. In these cases you should split the article into several pages: one page for each subtopic. This has the following advantages:

a) you will be able to have highly focused search-engine optimization that targets each specific page, instead of trying to optimize one enormous page for keywords that are relevant to only 10% of it. Remember that Google decides what content is about on a page-by-page basis: this means that every page should focus on one topic - only one;

b) users prefer to read articles that are split over several pages rather than articles that have the "toilet roll" format. The links that take you from one page to the next should have the target page's title as the anchor text (more about this later).

Avoid frames like the plague
From the point of view of SEO, frames must rank amongst the most disastrous thing you can do. Users hate them, and search engines hate them even more. Put simply, search engines are not able to index web sites that use frames; the most they can do is index your homepage. For all intents and purposes you will simply not be present in search engine indexes if your web site uses frames. The brilliant Jakob Nielsen has more to say about why frames suck.

Avoid Flash like the plague
After frames, Flash is the biggest enemy of SEO and usability. Search engines are not able to read Flash files. Therefore any text displayed on the Flash page will not be read by the search engines and will not give you any SEO benefit. As importantly, Flash is an enormous barrier between your web site and its users. I have always found Flash-based web sites extremely frustrating and very often leave before the homepage has even finished loading. In the rare occasions in which I waited for the home page to load, the web site invariably turned out not to be worth the wait. Truly useful web sites have indexable content, preferably in the HTML format. Good, clean, minimalist HTML code is the true friend of SEO. Do not use Flash if you are serious about SEO and getting real traffic from the search engines.

UPDATE: Google has greatly improved its ability to index Flash. It can now read textual content in any SWF file. The words that appear in these Flash files will be taken into account when the algorithm decides how to rank your page for a given query. Of course, text that is displayed graphically - as in a JPEG file, for example - will not be read by Google. It never has been, and will continue not to be.

I still hate Flash, and advise EVERYONE against using it, but if you really must, at least now you can be confident that its text data will be spidered and indexed by Google.

Interlink your pages
Every page on your web site should have at least a couple of contextual links that point to other pages on your web site. These links should follow naturally from the content of your page. For example, if your page mentions an SEO consultant, you can use those words to link to a page that is relevant to them. That's a contextual link.

This will ensure that Google PageRank will be shared among your pages, and is an additional way of telling Google what your pages are about.

Put high-quality outbound links on every page
Every page of the content on your web site should also have at least one contextual link that points to a high-quality external web site. It has been shown experimentally that Google gives a higher ranking to pages that link to a high-quality external web sites. In other words, other things being equal, a page with good outbound links will be placed higher in the search engine results pages than a page with no outbound links.

Deciding who to link to is relatively simple. Choose a word or group of words in your text and do a search on Google. Look at the top 3 or 4 web sites and choose one that does not compete with you. Go back to your page and make those keywords the anchor text for an outbound link that points to that high-ranking external web site. Google will love you for linking to a web site that it deems to be of a high quality, especially if the link's anchor text has words for which that web site ranks very high on Google. Doing this on every page in your web site will have the following major advantages:

Produce an HTML sitemap
By "sitemap" I do not mean those special files that tell search engines about the structure and your web site, although that kind of sitemap is a good idea too. In this instance I am referring to an HTML page that contains links to every single page on your web site, just like a directory. There are two reasons that make such a page essential:

a) f or the purposes of SEO, no page should be more than two clicks away from your homepage. Search engines do not like pages that need a lot of clicks to be found. Furthermore, it makes every page on your web site receive some of the Google PageRank of your homepage (the homepage will inevitably have a higher PageRank than any other page on the web site);

b) it is extremely useful for users to be able to access any page on your web site from a single page of links. In this way they can access a page very quickly, even if it is the last page of multi-page article.

Put the menu on the right
To make your web site even more search engine- friendly, consider putting the menu on the right, as with this web site. This will ensure that the first thing Google sees after the <head> section is your content. This is because search engines read pages from top to bottom and from left to right. Putting the menu on the right-hand side ensures that search engines will come to it after your main content. This is related to having a high signal-to-noise ratio.

The <title> tag
This is vital because, like the h1 tag, it tells search engines what you claim your page to be about. The title tag should have the same contents as the h1 tag. The title tag for this page is:
<title>SEO tips</title>

Produce META tags with great care
There are three META tags of interest in SEO: ROBOTS, content and KEYWORDS. The first two are vital; the third no longer plays a big role.

The robots tag should be as follows:

<meta name="robots" content="index, follow"/>

The contents tag should be identical or similar to the title tag - it has been found that Google loves this. The content tag for this page is as follows:

<meta name="description" content="A definitive guide to SEO (Search Engine Optimization)"/>

In the dark ages of the pre-Google anarchy the keywords meta-tag was taken very seriously by the primordial search engines. Accordingly, the SERPs were dominated by spam web sites that stuffed their meta-tags with keywords. Nowadays the keyword tag is almost irrelevant. By all means include it, but make absolutely sure that no keyword appears in the tag more than once. Do not put more than 20 words in the meta-tag. The keywords meta tag for this page is as follows:

Remember that search engines cannot read pictures
The essence of SEO is putting high-quality content on a page, and making sure that search engines can fully read and understand the content. This means that the heart of SEO is quality text. Any text that is displayed as a JPEG file or other graphics cannot be read by the search engines. Look at the source code of a web page: that's what search engine can see. If you can't read it in the source code, search engines will not be able to read it either, and you will therefore get no search-engine credit for it. I have seen entire articles displayed as a JPEG file. The author is probably despairing over why Google won't show it in its search results at all.

Therefore, do not use graphics to display content. This does not mean that you should not use pictures; when used appropriately, pictures enhance your users' experience and make your content more useful.

You can tell search engines what a picture is about by using the ALT tag. Make sure that the description in the ALT tag faithfully describes the content of the picture; stuffing the ALT tag with keywords that are not relevant to the picture is considered spam.

Make sure you have "index, follow" in the ROBOTS tag
Every single page on your web site should have this tag. It tells search engine spiders to index the page, and it also tells them to follow all links to their respective target pages. This is useful in making sure that all the pages on your web site are indexed.

Spiders are programs that search engines use to analyze pages on the Internet; they go from page to page, following links and reading every page, making decisions on their quality and keeping a copy in order to show them on the search results pages for relevant queries. SEO is essentially about convincing these automated programs that a given page deserves to rank highly for a specific search query.

When you produce a new page of content, link to it from the homepage
Once your homepage has a few quality inbound links, Google will regularly spider your homepage. Therefore, a good way to make sure that Google spiders and indexes a new page as soon as possible is to link to it from the homepage. Search engines will follow the link and index the target page within a few days.

Use a unique IP address for your web site
It is very important that your web site be associated with a single, unequivocal IP address. There are two reasons for this:

a) If you use a shared IP address and another web site with that IP address gets a Google penalty, your web site will also suffer;

b) Google will take your web site a lot more seriously if it has a unique IP address.

Having a unique IP address for your web site will cost you a few extra dollars a month but it is undoubtedly worth it.

Get inbound links
Inbound links are the kingpin of the Google algorithm. Google revolutionized online search by introducing a simple but very effective answer to a complicated question: "If a user performs a search for widgets, and there are one million web pages about widgets, how do we decide the order in which these web pages should be presented in the search results? In other words, how do we rank them?"

The answer provided by Larry Page and Sergey Brin was simple: pages that have more links pointing to them are more likely to be useful than pages with fewer links pointing to them. Google considers inbound links as votes in favor of a particular web page.

It is therefore absolutely imperative to obtain inbound links that point to your web site and to content pages within your web site. The links that are most beneficial are one-way inbound links: links that point to your web site without your web site linking back. Google considers these the most genuine endorsements and therefore the most reliable indicator of a page's objective usefulness. Buying links is a great way to obtain high-quality links quickly. Text Link Ads is the most reputable link broker and offers a whopping to new advertisers.

How much weight Google will give to a link depends on the page's PageRank and on whether the link's target page is related to the content on the linking page. In other words, a link pointing to a page about SEO is worth more if is in a page about SEO; if the link is on a page about cars, it will be less beneficial.

Link anchor text is important
The anchor text of links is extremely important, because it answers Google's all-important question: what do users think this page is about? The more relevant the inbound link's anchor text is to the target page, the more the page will benefit. The most beneficial links for SEO purposes are one-way inbound links with relevant anchor text. If you manage to get a one-way inbound link with a anchor text that contains the words in the target page's h1 tag, to Google this is an independent third party confirming the topic and usefulness of your page, and your ranking will go through the roof. Such links are worth pursuing.

This is not to say that other links are useless. Getting inbound links from pages with a high PageRank, even if the links are reciprocated, will still be beneficial. Links with "click here" as the anchor text should be avoided as they do not tell Google what the linker thinks the target page is about.

Probably the only way to start out with links is to start e-mailing webmasters, once you have produced some quality content, and ask to trade links. Most will decline, but some will say yes, and this will get you started. Remember that no decent web site will link to you unless it has free useful content. Part of the point of writing excellent content is to obtain natural, unsolicited one-way inbound links. For this reason, such content is sometimes referred to as link bait.

Use advertising to generate some traffic
A web site's traffic should grow exponentially once a certain critical level of traffic is reached, because the more people visit your web site, the more incoming links you will get, the higher your ranking will be, which in turn will bring in more traffic - assuming, of course, that your web site offers value to its visitors. Posting a cool video is an excellent way to gain exposure. If you follow the SEO tips in this article your web site will get good search engine traffic from the get-go.

Precisely because traffic breeds more traffic, you might want to consider spending a small amount of money on advertising at the beginning. Although advertising does not have a search engine benefit, the extra visitors it brings might link to your useful content, which will have an SEO benefit. Google's Adsense is a cool program for this sort of thing.

Post in forums
An excellent way of getting one-way inbound links is to post in forums and place contextual links pointing to pages on your web site, in addition to a link to your homepage in your signature. Of course this is only acceptable (and beneficial) if the forum's topic is the same as your web site's.

Make sure all such links have anchor text that is a highly focused on the target page's content. Not all forums make this possible, but I have seen several that publish posts as HTML pages and that allow links. The most beneficial forums are those that allow you to post a link without the rel=nofollow tag. Of course, make sure that you write quality posts that add value to the forum, or your posts will be considered spam. Also, the outbound links will be worth more if they are embedded within a good chunk of quality text.

Use press releases to obtain backlinks
A great way to obtain one-way inbound links is to broadcast a press release through an online service. By all accounts PRWeb is the best facility for this sort of thing. Make sure that your press release is well-written and interesting, and of course make sure that it has a link to your web site.

Do not link to bad web sites
If you link to a web site that Google has penalized or that for some other reason Google considers to be a bad web site, your web site will be penalized. Google will not penalize you if a bad web site links to you, but it will penalize you if you link to a bad web site. For this reason you should only link to the best web sites, and you should check those links frequently to ensure that the web site does not have a new, spammy owner (it can happen).

You should avoid so-called bad neighborhoods. Bad neighborhoods are clusters of interlinked web sites that are suffering a Google penalty (maybe without even realizing it). If you link to a web site which in turn links to a penalized web site, you are part of a bad neighborhood. Avoid this like the plague.

Staying on the right side of Google
The third vital element in search engine optimization is avoiding anything that is even remotely spammy or unethical. You should follow Google's Webmaster Guidelines scrupulously. If you do any of the things banned by the Google Webmaster Guidelines, sooner or later Google will find out and penalize your web site. The following tricks are expressly prohibited by Google:

* Cloaking: this means displaying a different version of your web site depending on the IP address of those accessing it

* Redirecting your homepage to another page

* Using text that is the same color as the background

* Hidden links

* Registering many domains and interlinking them all

The Google algorithm has become very sophisticated and if you breach any of the Google Webmaster Guidelines sooner or later your infractions will be detected and you will be subjected to a penalty. An irritated user might also file a Google spam report.

SEO really works. If you write high-quality content that is search-engine-friendly and get some quality inbound links, Google will give you a goop placing in its search results pages and your web site's traffic will increase exponentially. It's incredibly satisfying to see a page you created on the first page of search engine results! With some hard work, it will allow you to build a useful web site that gets a lot of referrals from the search engines. Good luck!

Link Building and its Strategies :

Link building is the SEO practice of obtaining links from external web sites to your own to improve both direct referrals ie. people clicking on the links and search engine ranking. Link building is all about increasing your site link popularity.

Web site Crawler will go to a site again and again whose ranking in Search Engine is high. You can verify this fact by putting your site on a high rank site. If your site link is available on a high rank web site then you have 99.99% chances that you site will be indexed with-in 24Hrs.
How to increase Link Popularity ?

There are various ways of increasing your web site link popularity. I'm listing out some important tips which are easily doable.

    Submit your site in popular search engines manually. Don't go for automated submission.

    Get your site listed in Open Directory Projects like dmog.org, yahoo.com. Getting listed in these directories will give your site a boost in link popularity and improve search engine ranking in other search engines.

    Provide high quality content - people will naturally link to your site if you have what they want and no where is available.

    Submit your site to bookmark sites like DIGG, and Slashdot etc. Before submitting please go through their spam policy.

    Write good articles in blogging sites and give few references of your links with-in that article.

    Keep providing good content to your site visitors. Try to keep them busy on your site. If possible create forums, news letters, blogs etc.

There are other ways but you need to spend some dollars to go for such alternative.

    Buy a place on high rank website where you can put your link.

    Subscribe for google's Adwords program to drive traffic towards your site.
This article is prepared to give you insights on how to do link building and strategies applied to generate back links to websites. I will try to explain many techniques and special terminologies about link building.

Link building is the process of getting quality websites to link to your website, in order to improve search engine rankings. Link Building techniques can include One Way linking , 2 way linking or reciprocal linking and Three way Linking.

Link Building and its strategies

Link Building

A Reciprocal Link is a mutual link between two websites to ensure mutual traffic. For Example http://seoterminologyanalytics.blogspot.in/p/seo-tips.html gives links to http://seoterminologyanalytics.blogspot.in/ and in return seoterminologyanalytics gives links to ( Seo Tips), the websites are reciprocally linked. Website owners often submit their websites to reciprocal link exchange directories in order to achieve higher rankings in the search engines. Reciprocal linking between websites is no longer an important part of the search engine optimization process. Google and other search engines now do not give much credit to reciprocal linking as it does not indicate genuine link popularity.

Resource Links:
Resource links are a category of links, which can be either one-way or two-way, usually referenced as “Resources” or “Information” in navbars, Basically, they are hyperlinks to a website or a specific webpage containing content believed to be beneficial, useful and relevant to visitors of the site establishing the link. In recent years, resource links have grown in importance because most major search engines like Google have made it plain that—in Google’s words– “quantity, quality, and relevance of links count towards your rating.”

Search Engines insistence on resource links being relevant and beneficial developed because many artificial link building methods were employed solely to “spam” search-engines, i.e. to “fool” the search engines’ algorithms into awarding the sites employing these unethical devices undeservedly high page ranks and/or return positions.

Despite cautioning site developers (again quoting from Google) to avoid “‘free-for-all’ links, link popularity schemes, or submitting your site to thousands of search engines (because) these are typically useless exercises that don’t affect your ranking in the results of the major search engines at least, not in a way you would likely consider to be positive,” most major engines have deployed technology designed to “red flag” and potentially penalize sites employing such practices.

Forum Signature:
Forum signature linking is a technique used to build backlinks to a website. This is the process of using forum communities that allow outbound hyperlinks in a member’s signature. This can be a fast method to build up inbound links to a website, Forum signature can also produce some targeted traffic if the website is relevant to the forum topic. It should be stated that forums using the nofollow attribute will have no actual Search Engine Optimization value.

Blog Commenting:
Leaving a comment on a blog can result in a relevant do-follow link to the individual’s website. Most of the time, however, leaving a comment on a blog turns into a no-follow link, which is almost useless in the eyes of search engines, such as Google and Yahoo Search. On the other hand, most blog comments get clicked on by the readers of the blog if the comment is well-thought-out and pertains to the discussion of the other commenters and the post on the blog.

Directory Submission:
Website directories are lists of links to websites, which are sorted into categories. Website owners can submit their website to many of these directories. Directory listing is of 3 types Free, Paid and Reciprocal.

What is unnatural links? I got unnatural links message from Google
Google Web Spam Head ‘Matt Cutts’ released a new video (11-Feb-2013) in order to answer the question asked by one of webmaster.

Dbizzle from Los Angeles asked an interesting question about “How do we know what are unnatural links pointing to our domain?”

    “Google Webmaster Tool says I have “Unnatural Links”, but give little help as to which specific links are bad. Since I have never purchased links, I don’t know which one to have removed, and I’m scared of removing good ones, which will hurt my traffic. Suggestions?”

What is unnatural links?
First of all I would like to tell you all that Google recently started sharing information about your bad links in Google Webmaster account (in the form of e-mail).

Normally unnatural links (or backlinks) are

    Paid Links
    Links from banned site or Adult sites
    Links from link exchange network sites

Latest Back Link analysis
Matt suggested that, Google Webmaster Tool have provided to download your latest backlink details. This functionality provides your links and date when Google have discovered these links.

Now you can check your backlinks around the date on which you received ‘Unnatural Backlink’ e-mail from Google.

It will help you to find bunch of backlinks that may be on radar. You can analyze those links and sources and then removed the links that you think are unnatural or bad links.

Future e-mail will contain example of backlinks

Matt has given a hint that soon they will roll out a change, once this change will be rolled out then all the ‘unnatural back link’ e-mail will have the example of ‘back links’ as well. These example will help you to find bad or unnatural backlinks within your back link profile.

Why Google telling us which links are bad directly?

Now my question to Matt is, “why Google is not listing down all the bad (or unnatural) back links within the unnatural back link e-mails as it help blog/website owner to remove unnatural links”.

Why they are sending only example of bad links? Why not list of bad links?

Right now I don’t have any answer to my questions but my assumption is Google is not sharing exact bad links URL as it can help to webmaster/SEO to distinguish between natural and unnatural link logic of Google and they can plan their back link process accordingly to manipulate their client’s ranking.

TOP 10 SEO TIPS

SEO (Search Engine Optimisation) is becoming crucial to ensure that your website is easily found, so today we've provided our Top 10 SEO Tips to help you get the best search results for your website.

When you are operating a business website, especially one with an online store, it is crucial that your site can be easily found. Just as bricks and mortar retail stores always try to get the best position with the highest pedestrian count, websites need to rank well in search engines to be successful.

This is where SEO (search engine optimisation) comes into the picture. Why is it so important? Well, SEO is one of the keys to the success of your online business.

Website ranking is determined by many factors, the relevance of the keyword or search terms to what the searcher is seeking, the popularity of the search term amongst the people who actually search, as well as technical elements such use of keywords/phrases in page titles, use of all keywrods and phrases within the body text etc. By understanding search terms and developing appropriate SEO strategies.

The following Top 10 SEO tips are simple techniques that you can use to start improving the search engine ranking of your website.
Top 10 SEO Tips

1. Encourage respected, industry-related websites to link to your web pages
This is the most important factor in optimising your site. Inbound links from other websites and blogs help the search engines find you and understand what your web pages are about. A website is like a destination in a sprawling city, and links are the roads leading to it. The search engines also treat these links pointing to your web pages as 'votes', and the more 'votes' you have from good quality and relevant websites, the better.

2. Satisfy the search engines' appetite for informative text
Customers are looking for information to help them choose a product or service. The search engines help them by finding web pages that provide useful and helpful information about that product or service. Search engines can't 'read' images and animations, so they need informative text. Give the search engines plenty of reading material. This is their food.

The other benefit of providing lots of helpful information on your site is that website owners are more likely to link to your pages and the search engines will reward you for these inbound links.

3. Do some keyword research
Who is your target market? What words or phrases (keywords) would they use to search for your products and services on the Web? Do some research; you may be surprised by the results.

To be found on the Web and communicate with your customers, you need to speak their language and address their particular needs. It's much easier to optimise web pages for keywords relating to a niche market's needs (e.g., Australian women looking for shoes size 10 and over, as opposed to people across the globe looking for general footwear).
Two free keyword tools

Google AdWords Keyword Tool

Yahoo's Overture Keyword Assistant

4. Make sure each web page has a unique title and unique content
Each of your web pages should have unique content and the keywords and title you choose for each page should reflect this. Think of each page as having a different emphasis. It's important to have a different title for every web page. Need help with page titles and how to edit them?

Search engines rank web pages, not websites, so each page can only be optimised for a handful of keywords and you can't optimise every page for the same set of keywords. If you try to fill a single page with all of the keywords related to your business, no single keyword will stand out to the search engines and they will not consider the page to be a good match for any specific search query.

5. Use your keywords in your web pages
Incorporate your keywords — in context and in moderation — into the text, headings, links, image titles and descriptions, description meta tags and keyword meta tags of your web pages.

6. Speak your target market's language
Help your customers find your website by clearly explaining what products and services you offer and the regions you service. Speak your customers' language and you will also help the search engines understand what you offer. Search engines are not good at 'reading between the lines' and you can help them by being specific in your choice of words.

7. Update the text content of your website
The search engines are trying to deliver the best, most up-to-date information to people searching the Web, so they favour sites that are updated often with good quality text content.

8. Study your site's statistics
Use your SiteSuite website statistics to learn which sites are driving traffic to yours and which pages within your website are the most popular.

9. Add interactive features to your website

Give your customers the opportunity to contribute comments, ask questions, submit product reviews, vote in a poll, or forward links and images to friends. These features encourage visitors to return and tell others about your site. Increasing traffic to your site can in turn attract the attention of the search engines. Interactive features such as forums and blogs have the added bonus of encouraging visitors to generate more text content for your website — the very thing search engines are looking for.

10. Look at your competitors' site content
Which web page appears first in the search result for your chosen keywords? Watch the search results over several weeks to see which pages perform well consistently. How are your competitors using those keywords on their web pages? How is their text information structured? How much information do they offer? Do you offer a product or service that your competitors don't, or do you service an area they don't cover? Make sure the distinction is clear to your customers and the search engines.

Given the importance of ensuring your website is easily found in Google and other search engines, we'll continue to provide updates to our Top 10 SEO Tips and other SEO advice, as well as occasional guest blogs by SEO professionals. But whether you follow our top 10 SEO tips or not, you simply can't ignore your website's ranking, your business might depend on it.

TOP 5 REASON WHY YOUR KEYWORD RANKING DROPPED IN SEARCH ENGINE

Today I am sharing couple of main reason that can affect your keyword ranking. This information can help you to find the cause of your keyword ranking drop.

Why my keyword ranking dropped, my keyword ranking drop from top 10, not ranking for my top keyword, keyword ranking and traffic dropped

1 Have you redesigned your website/blog?
If you have redesigned your website recently, it could be a possible reason of drop in your keyword ranking. Change in URL structure, duplicate content, broken links, robot.txt and change in navigation technique can affect your keyword ranking in SERP. You need to check following areas of your website/blog

    URL structure

    Duplicate Content

    Broken Links

    Navigation

    Robot.txt

2 May be someone have hacked your website/blog.
This is another major reason that can affect your keyword ranking in search engine page. Most of the time it has been observed that hacker put some kind of redirection, malware or hidden spam links in your code that affects your keyword ranking.

Check your website / blog for

    Hidden spam links

    Hidden redirection code

    Hidden un natural code

Once you remove all unnatural code/links then send your website reconsideration request to respective search engine support group.

3 Change in search engine algorithm
Most of the search engine changes their search algorithm on regular interval. Change in algorithm can affect your keyword ranking. There could be two types of search engine algorithm changes

a) If your keyword has dropped 10 or more positions, then something in the algorithm probably decided to demote your site.

b) If just one of your big keywords has dropped just a few positions (e.g. from #1 to #4 or 5) then it may be about a different kind of algorithm change. This is a kind of change that rewarding your competitors’ sites for some factor rather than demoting your site.

Keep yourself updated with all the major/minor search engine updates.

4 Check Webmaster Tool Notification messages.
If you see drop in your keyword ranking then login to your webmaster tool account and check whether you get any king of notification e-mail or not. If you get any e-mail then take next step accordingly to resolve the root cause.

5 Check your backlink profile
You must have an eye on your backlink count on regular basis. If you see a sudden drop in your keyword ranking then check if there is any change in your backlink count.

Quality of backlink (with anchor text) affects your keyword ranking. Use webmaster tool to check your backlink count and keyword ranking.

How To Get Your New Website Indexed Quickly
For many people, getting search engine spiders to crawl their content for the first time is one of the toughest things to do. And even tougher still is the task of getting those spiders to come back and crawl your content on a regular basis. But alas, it is possible to get your brand new website crawled, indexed and visited frequently by search engine spiders – you just have to know the right tricks!

Get indexed
This is completely possible for even the novice webmaster who knows nothing about how websites work. The reason why I can say this is because I was a complete novice as well, but I managed to get my website crawled and indexed within the first 48 hours of it being on the web.

I want to share with you exactly what I went through in order to get my website crawled and indexed so quickly, and hopefully you will find it helpful, insightful, beneficial and inspirational. Without further adieu, let’s get into the nitty gritty of getting your new website indexed quickly.

1. Plan, research, plan, research some more!
So you want to get your website indexed within 48 hours too, right? The most important thing I can tell you to do before you even think about publishing your website is to plan and do research. I will expound on some of these topics later in the post.

     Brush up on your SEO (search engine optimization) knowledge and gain a general understanding of how it works. Write down any useful information and keep it handy for when you go to publish your website.
    Scope out your competition and see how their website flows. While you do not want to copy work from your competition, you do want to learn from them so that you can avoid future mistakes.

    Research what you can do in order to promote your website quickly. For example, reading this article is an excellent place to start! Simple Google searches like “how to get your website indexed”, “how to get traffic to your website” and “how to promote your website” will bring up plenty of content for you to digest.

2. Create at least 10 pieces of quality content ready
I made sure that I had already written, proofread and edited my website content before I purchased my domain name and hosting. Because I had already mapped out the niche I wanted to enter, I prepared quality content that would be ready for publishing as soon as my website went live. This allowed me to gear up my website quickly and focus on designing the website rather than having to rush around to write “quality” content.

3. Start building your internal link structure
I think this is a crucial mistake that far too many new webmasters commit. They research on how to get their website indexed quickly, how to promote their website, and how to get traffic to their website, but they forget to actually develop their website. Indexing, promotion and traffic are all wonderful bonuses, but the quality of your website must always be of first importance.

Depending on your website (you may own an informational website, a blog or a combination of both), create the necessary web pages that are needed for the site. For example, I created these pages right from the beginning: “Home”, “Blog”, “Articles”, “Misc”, “Contact” and “About”. It is beneficial if you have already prepared the staple information (Contact, About, etc.) so that you can just toss the information in as soon as you publish your website.

Once you have created and edited your pages, begin the process of adding in your prewritten content and linking the pages to one another. Make sure that every page links to at least one other page in your website and that each individual page has at least one link pointing to it. This is vital for helping those spiders crawl and index the majority of the pages in your website. Make it easy on the spiders by thoroughly linking to your web pages. Make sure that your link structure flows logically – a.k.a., don’t just randomly add links into your web pages. Make sure that each link is a cohesive fit and that each link will make surfing for your visitors (and the spiders) easier.

4. Optimize your content for niche keywords
Looking back at when I first started my website, I wish I would’ve researched more about how to optimize web pages. Use the Google Keyword Tool to analyze what people are searching for in your niche. Once you have found a few phrases that you think fit your website’s content, start optimizing your pages by strategically placing those keywords throughout your content.

Don’t overstuff your content with those keywords or the spiders will think your website is a bunch of spam. However, make sure you use those phrases (and variations of those phrases) enough to attract attention from the search engines. If it flows well, also make your anchor text (the text that appears for a hyperlink) mimic the keyword(s) highlight the keyword phrases you have chosen. This will help those search engine spiders understand what your content is all about and tell them how to rank it in the respective search engines.

5. Submit to search engines and web directories
This is the point in which you will start receiving some attention from the web spiders. I first started out by submitting my website to the big search engines: Google and Bing. To make things easier on you, each of those terms is hyperlinked to the page that you need to access in order to submit your site to those search engines. Submit your main URL to each of these search engines to get started.

The next thing I would suggest that you do is sign up for Google Webmaster Tools. Once again, it is highlighted for your convenience (please note that you must create a Google account first before you can use their tools). I would also sign up for Bing Webmaster Tools (you must create a Hotmail account) while you are at it. Bing does take longer to index pages than Google, but it would be wise to go ahead and sign up for their tools anyways. Yahoo! also has their own type of webmaster tools for you to use.

After you have submitted your URL to the search engines and have signed up the for Webmaster tools, it is time to create a sitemap for your website. This allows the search engines to see and understand the link structure in your website and, more importantly, allows the spiders to crawl your website with more freedom and ease. You can easily create your own sitemap by clicking here and filling out the necessary information.

Now that you have done all that work (phew!), it is time to start submitting your website to some web directories. I will go ahead and warn you that there are myriads of directories out on the web, but not all of them are necessarily good. Below is a list of directories (both paid and free) that I would recommend for submitting your website.

Free Directories
    DMOZ.org – just submit your site to this PR8 directory anyways. The backlog is insane, so don’t expect to get your site included anytime soon. However, I would go ahead and recommend that you submit your site to them. It has a lot of presence with Google (Google basically copies their directory).
    Tsection.com – this PR5 directory is excellent for free submission. It is laid out well and provides a good backlink for your website.
    LinkCentre.com– this PR3 directory is nice and they accept your site very quickly. The only drawback to this directory is that it is very full because of the automatic approval factor.
    SoMuch.com – this nice PR5 directory will review your site quickly for inclusion.

6. Submit content to social media sites
Now that you have setup your website and submitted it to search engines and web directories, it is time to submit your content (that you have hopefully already created) to some social media sites. I would recommend that you submit your content to the following sites (as they get indexed quickly and/or produce large volumes of traffic): Digg, Reddit and StumbleUpon. While there are other social media websites (feel free to submit your content to them too), I would first start out with these three.

Digg is crawled very frequently by search engine spiders, so you have an excellent chance of getting your content crawled once it is submitted. I have found that Reddit can bring good traffic to your website and that Reddit users tend to tweet about their newest findings (good advertising). StumbleUpon has the potential to bring tons of traffic to your website in a short amount of time, greatly increasing the chance that your site will get indexed quickly by the search engines.

7. Sit back, and watch your site get indexed
While I cannot 100% guarantee that this method of getting your website indexed quickly will work, I can say from personal experience that doing this got my own website indexed within 48 hours. And, because I took the time up front to do all this labor, my blog posts generally get crawled and indexed within 5 hours of me publishing them on the internet. Did I mention that I have only been at this whole website thing for 2 months? Many people can’t even get their website indexed in two months, much less their newest content!

Using these steps above, I got my own website/blog indexed within 48 hours. Two months later, my website gets crawled at the very least every other day (if I don’t make any new posts) and it is always crawled the same day I make a new post. Remember folks, I’ve only been at this for two months. Take time to follow the steps that I have provided for you, and you will start to see results in no time!

Improving Your Site's Search Engine Ranking

Keywords
Words and phrases that users might type into a search engine when looking for sites like yours.

Markup
The HTML tags applied to the content on your page. Examples: headings (h1 through h6), paragraphs (p) and title (title).

Link Labels
The words that are actually clickable in a link to your site.

PageRank
An algorithm used by Google and other search engines to determine your search engine ranking. On a scale from 0 to 10.

Search Engine Ranking
How high in the list of search results your site is when someone searches on keywords related to your site.

Why Your Search Engine Ranking is Important
If your site doesn't show up on Google or other popular search engines, no one except those you tell about your site will find it. Let's say, for example, a prospective student types the words "school of public health" into Google. If the SPH web site turns up high on the list of resulting web sites, then SPH has a better chance of recruiting this student.

The higher a websites PageRank, the higher it will show up in search results. Google and other search engines use secret algorithms pointing to dozens of factors to determine PageRank. You can find out the PageRank of any web page below:
Check Page Rank of any web site pages instantly:
[Max field length is 300]
This free page rank checking tool is powered by Page Rank Checker service

How Search Engines Work
The higher your web site's search engine ranking on important key words is, the better. So how do you increase your site's search engine ranking? In order to answer this question, you need to understand how search engines work. They all work differently. Here is how they work in general:

    They send out "spiders" or "robots" that comb through web pages, recording URLs, page titles, content and meta data. They move from a page to every page linked to from it, and from those pages to every page linked to from them, in a spider-web-like fashion. A count is kept on how many times the robot comes across each page.
    They use information from internet directories.
    They use information submitted by Web Masters.

What this Means
    The more web sites that link to your site, the more times the robots will come across it, and the higher your ranking will be.
    Your URLs are important
    Your page titles are important
    The content on your pages is important
    The meta data on your pages is important
    You should make sure that your site is listed on internet directories
    You should submit your site to various search engines

Determine your Keywords
The first step in optimizing the findability of your web site is to make a list of the words and phrases that someone might use in a search engine query to find sites like yours. For the SPH web site, we might list the following:

    school of public health
    graduate school public health
    public health school
    masters public health

There are tools to help you do this. Google Insights for Search is one. Enter one search phrase into the search box and click the Search button. Scroll down and you will see search terms related to the search term you entered.

The Popularity Contest
The number of sites that link to your site is the number one determinant of your Google PageRank. Moreover, the popularity of the sites that link to yours matter. The bulk of search engine optimization tactics revolve around getting other popular sites to link to yours. So how do you get other sites to link to yours?

Target appropriate sites, such as affiliates/partners, business/trade web sites and related sites.

One way to find related sites is to use Google to see what sites are "related" to yours. Go to Google and search on "related:www.yoursite.com" (substituting "yoursite.com" with your own domain). You will see a list of the sites Google thinks are related to yours.

Additionally, you can find out what sites already do link to your site with Google. Search on "link:www.yoursite.com" (substituting "yoursite.com" with your own domain).

Once you target sites, contact the webmaster of each one and ask for a link exchange. If you offer to link to their site, they will be more likely to link to yours.

Get people talking about your site. Today there are plenty of social media sites (such as blogs, Facebook, Twitter, etc.) where people post content, including links. A social media campaign could increase your web site visibility.

Pay attention to the words that link to your site. Having other sites use your keywords in their link labels will help increase your search engine ranking on those keywords.
Use Human-Readable URLs

Outside of getting popular sites to link to your site, your URL is the most important factor for search engines. A web site about diabetes with the URL www.diabetes.org will rank higher than one with the URL www.sph.umich.edu/diabetes/. If you can, use your most important keywords in your URL. The order of words as well as the density of words are important.

This is true for your entire URL, not just your domain. Name sub-directories that represent the sections of your web site for that section. For example, The "About" section of the SPH web site has the URL www.sph.umich.edu/about/.

Here is how it works:
    Best results come from having the keywords as part of your domain name (e.g., www.diabetes.org)
    Having the keyword as a subdomain is second best (e.g., diabetes.sph.umich.edu)
    Having the keyword as a directory name is third best (e.g., www.sph.umich.edu/diabetes/)
    Having the keyword in a file name is fourth best (e.g., www.sph.umich.edu/diabetes.html)

Provide Good Page Titles
Web page titles count for a lot, too. I am referring to what comes between the opening and closing title tags in the head section of your documents, and appears in the title bar of the web browser when viewing the page. Page titles are usually shown in search engine results.

Be sure to use short, descriptive page titles. Be sure to make the titles different on all your pages, but make sure that all of them include the site's main title. The page your are reading is in the Web Services section of the Informatics & Computing Services website. Hence the title tag is as follows:

<title>Improving Your Site's Search Engine Ranking - Web Services - UM SPH Informatics & Computing Services</title>

Read more on descriptive page titles from Google Webmasters Support
Provide Good Content

Search engines like Google actually record the content on your page and use it in their search algorithms. If your site is about preventing diabetes, saying so on your page will increase your search engine rankings for searches on "preventing diabetes." The first 200 words on a web page are crucial. The first 2 or 3 sentences may be used in search engine result listings. A well-written first paragraph, packed with keywords, can do wonders for your search engine ranking.

When I say content, I mean the actual text on your page, not text images. Search engines cannot read text images, although they can read alt tags. Make sure that there is text on your site's homepage describing your site and its purpose. Each sub-page or section should also contain text describing their purpose.
Use Sound Structural and Valid Markup

Google counts text contained inside headings as more important than text that is not. Your page is bound to include headings and sub-headings. Be sure to enclose that text in actual heading tags. Your site name should use the highest-level heading, h1, sub-headings in the next-highest-level heading, h2, etc.

Google also gives high priority to alternative text for images and titles for links. Be sure to use these attributes in your pages.

Finally, pages with valid markup naturally receive higher search engine rankings than do pages with invalid markup. See the world wide web consortium for more information.
Provide Good Meta Data

Meta data is defined by the meta tags you use in the head section of your HTML document. Meta tags form name-content pairs. The name is stated in the value of the name attribute and the content is stated in the value of the content attribute. You can make up your own meta tags, but the important ones to use are:

    Content-Type
    author
    title
    copyright
    description
    keywords

The most important one for search engines is description. Keywords are less widely used, but are still used by some search engines.

The description of your site should be succinct yet comprehensive. Each page on your site should contain a unique description, and that description should say what that page is about. The character limit for descriptions is 250 characters.

Keywords should contain your entire list of keywords. Listing the same keyword multiple times in meta data will not increase your search results rankings in searches for that keyword. Indeed, many search engines will penalize you for doing so.

Here are the actual meta tags we use for the SPH web site:

<meta name="title" content="The University of Michigan School of Public Health" />

<meta name="description" content="The University of Michigan School of Public Health creates and disseminates knowledge, through research and teaching, to prevent disease and promote the health of populations worldwide." />

<meta name="keywords" content="school of public health, public health, University of Michigan, UM SPH, graduate schools, biostatistics, environmental health sciences, epidemiology, health behavior, health education, health management, health policy, reproductive health, genetic policy" />

<meta name="copyright" content="Copyright 2009 The Regents of the University of Michigan" />

It is easy to add meta data using Dreamweaver. Just click the Insert drop-down menu, choose HTML, Head Tags, Meta.

Read more on good meta descriptions from Google Webmasters Support
Update your Content Often

Most-recently updated pages rate higher in search engine listings. Adding a "date updated" date to your pages helps, but search engines know when pages were last updated.
Register your Site with Internet Directories

Google (and many other search engines) uses the Open Directory Project as the source of their online directory. In their own words, "the Open Directory provides the means for the Internet to organize itself." It is maintained by volunteers from all over the world. If you click on the "Submit a URL link", you will learn how to submit your site. It is not simple, nor quick. There are many rules. First you must decide which category and sub-categories your site fits into, then submit your URL. You can only submit your URL to one category. Once it is submitted, a volunteer Editor will process your submission, and inform you as to whether or not it was accepted.

I suggest that you read the "How to add a site to the Open Directory page" very carefully before submitting your site.

Submitting Your Site to Search Engines
Some search engines let you submit your URL directly to them. Some will let you do so for free, others will charge a fee. Be sure to read all the fine print before submitting your site. Here are links to the three most important search engine submission pages:

    Google
    Bing (Microsoft Live Search and Yahoo)

On the "Add a URL" page for google, it says "We do not add all submitted URL's to our index, and we cannot make any predictions or guarantees about when or if they will appear." This is very true. In fact, there is no guarantee that submitting your URL to any search engine will increase your ranking in search results. Of all the strategies discussed here, this has the least impact on your rankings in search results. But it takes very little time, so it is worth doing.

Google has recently begun offering a Site Map tool for Webmasters. You can submit a Site map as part of Google webmaster tools. Google uses your Site map to learn about the structure of your site and to increase our coverage of your web pages.

The following video from Google Webmaster Help helps to explain how Google finds your site:

Read more on submitting your site to Goole from Google Webmaster Support
Should You Pay to List Your Site?

There are hundreds of pay services that will register your site on multiple search engines. Some search engines will only let you register your site with them for a fee. I personally feel that the other strategies discussed here should increase your search engine rankings enough that you do not need to do this.
Sponsored Links and Local Listings

Another way to bring traffic to your web site (and be found via search engines) is to purchase sponsored links on search engine sites, like Google AdWords. With AdWords, you supply Google with a list of keywords for your site, and Google puts ads for your site on the right-hand side of their search results pages under "Sponsored Links." Every time someone clicks the link to your site, you pay Google. How much? It varies from five cents to one hundred dollars per click.

Yahoo! has similar programs, as do other major search engine sites. I have not used any of these services personally.

Google has a local listings section, and you can list your business there for free. You may have noticed these local listings showing up at the top of search results. Google does not charge for this service, but you do need a GMail account to sign up.
What to Avoid

Certain design elements make it harder for search engines to scan your site, such as flash and image-based sites, frames sites, image maps and JavaScript navigation.
Flash and Image-Based Sites

Today, it is easy to create complete web sites using programs like Adobe FireWorks, Adobe ImageReady, and Adobe Flash. Once you finish creating your pages graphically, you can export all the images and HTML.

The biggest problem with this approach is that text displayed in images and in Flash movies cannot be scanned by search engine robots, and will not be displayed in search engine results. I avoid using text-images whenever possible.

Another problem with image and Flash-based sites is that the HTML created by your image-editing program (or by Adobe Flash) may not contain the page titles, meta tags and heading tags that are so important for search engine optimization. If you do create web sites this way, be sure to edit the HTML and add these elements.

Solution: Of course, using images and Flash movies on your web pages is perfectly fine; just don't let them contain all of your site's content. And be sure to add in good page titles, text content, and meta tags.
Frames

Problem: If your site uses a frames layout, your homepage (index.htm or index.html) itself contains no content. It merely contains references to the pages that do contain content. Therefore, when search engine robots scan your home page, they do not pick up any content. You can still use good page titles and meta tags in the head section of your main page, however.

Solution: Use a CSS layout instead of a frames layout.
Image Maps

Problem: If you use an image map for your web site's navigation, you fall into the same traps as when you use text images for your site's navigation. Additionally, some search engines get "trapped" inside image maps and can't spider your site. Here is an example of an image map:

<map name="meet">
<area alt="Students" coords="344,0,432,15" href="meet_people/meet_students.html">
<area alt="Faculty" coords="344,16,432,31" href="meet_people/meet_faculty.html">
<area alt="Alumni" coords="344,31,439,44" href="meet_people/meet_alumni.html">
</map>

Solution: Use standard HTML hyperlinks for your site's navigation. Use CSS to control how they are displayed.
JavaScript Navigation

Problem: If your site uses JavaScript links for navigation, search engines will not be able to follow those links. Here is an example of a JavaScript link:

<a href="javascript:link()" onClick="popUp('cs1/02.html',700,550)">

It is also important to remember that many web users have JavaScript turned off in their web browsers. Never use JavaScript to provide access to content. You can test how your page looks without JavaScript enabled by turing off JavaScript in your browser settings (just don't forget to turn it back on afterwards). I use a browser extension for Mozilla Firefox called NoScript that allows me to turn JavaScript on and off on the fly.

Solution: Use standard HTML hyperlinks for your site's navigation. Use CSS to control how they are displayed.
Underhanded Tactics
or SEO Strategies That Can Get You Removed from Google

Here are quality guidelines that Google lists on their Google Webmasters Guidelines:
    Avoid hidden text or hidden links.
    Don't use cloaking or sneaky redirects.
    Don't send automated queries to Google.
    Don't create multiple pages, subdomains, or domains with substantially duplicate content.
    Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
    Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
    If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

Tracking Your Visibility
Google and Bing (Microsoft) all provide webmaster tools to help you track your website traffic. All require you to register and place a snippet of JavaScript on your website to interact with their services. All of these services are free, and quite useful. I recommend that you sign up for these tools:

    Google Webmaster Tools
    Bing Webmaster Tools (includes Yahoo)
    Google Analytics

Seven Tips to Improve Website Search Rankings

1. Onsite SEO
It is important to optimize the title tags, structure of the site and load speed. These elements are in Google algorithms, hence they are important. But do not be obsessed with it. You can hire someone to do the job of running an assessment and site tuning up.

2. Website content is important
Content is king and this is an open secret that everybody knows. So it is important that the website has good content that keeps the user engaged. It will decide the time the user will be spent on the site. The content holds the user to your site and it will be shared and linked to. It is also important because it helps in the orientation of small business webmaster to offer the users of something that is of more value.

3. Content marketing for back links
Every small business owner knows that it is the back links that cause an increase in search engine rankings. But it does not mean that you should buy back links. You should earn links and for this content marketing is very important to gain back links. When you offer valuable content you will get back links. Valuable content includes humor, how to articles, information etc, all bring back links to your page.

4. Understand your Back link profile
Small business owners must know their back link profiles. If you do not know your brand anchors and mentions, it will kill your rank. Good business owners market their brand via press releases and discuss in forums about their businesses. All this leaves a good impression.

5. Community building
Link bait is the activity that is considered acceptable by Google. It is for the reason that the activity aims at creating a positive end user experience. It is hard to distinguish content marketing from link baiting without community element. If you develop a community element then it will be the best link bait of all as community is the best way to develop content in ways like no SEO consultant can ever think of. It extremely helps the SEO.

6. Quality is more important than quantity
Whatever field it may be but quality is more important than quantity. So provide quality content rather than fussing over the quantity. Small businesses might argue over this but if they want their ranks to increase then you have o respect this rule.

7. SEO reports review
Small business owners make the excuse that they are busy for not knowing what the SEO consultant has been doing and excuses like that only lead to fall in the rankings. So review the monthly reports to know in which direction the results are moving. Make sure the monthly reports demonstrate the disciplined execution of the SEO team.

The Google’s algorithm needs to be understood appropriately for improving your rankings small business site rankings. The updates and rules of the game shift regularly, but the major elements like onsite SEO and back links are the main reason for improving your rankings in years to come. So, follow these simple seven tips without fail to get better rankings and build your brand community and leave the rest as it will take care of itself.

How to SEO your website

    How to achieve long term SEO success
    How much SEO you will need to do
    What is involved in comprehensive SEO
    If your site can be SEOed
    If you need SEO
    The stages of SEO - penatlies and promotion
    How long SEO takes to work
    Why your SEO work might show no improvements in your rankings
    When SEO can damage your website's rankings
    SEO for free
    When to do SEO yourself and when to contract it out

How to achieve long term SEO success
If you have read the section What is SEO you will understand:

    On page and off page SEO can help you increase your rankings in the short term
    User behaviour will define if you maintain, increase or loose these rankings

SEO is not about getting lots of visitors no matter what or "just building links"

Standard quality SEO will get your website up the rankings but user behaviour will define if it should stay there.

You want the right visitors because your time at the top won't last for long if users do not engage with your website. Here is your actual desired scenario for long term search engine dominance.

    You carry out SEO and your page displays at or near the top of the search engine results.
    Users want to click on the link to visit your website (known as achieving "a good Click Through Rate - CTR").
    Users stay on your website for "a reasonable time" - they don't click the back button straight away (known as achieving "a low Bounce Rate").
    Users go deeper into your website and visit other pages.
    Users add your website to their favourites either on their browser or in Stumbleupon, reddit, etc.
    Users are so impressed they make a link to your website from their own website, facebook page, twitter account, etc.

And what do these wishy-washy statements "a good Click Through Rate", "a low bounce rate" and "a reasonable time" actually mean? Very simply rates and times that are better than your competitors.

Achieve this and you will dominate the search engines for your chosen keywords and phrases over the long term. Internet users will build links for you so that you don't have to worry about link building exercises.
How do the search engines know what my visitors do?

All major search engines can log how often they show your site in the search results for a particular word or phrase and how often users click through.to your website from those results. They can also see how quickly users click the back button and return to the search results.

Google and Bing can also monitor user movements if they are signed in but Google has the greatest advantage - Analytics. Almost all serious websites have Google Analytics installed which provides highly detailed information on user behaviour.

Read more about User behaviour and SEO.
How much SEO do you need to do?
As mentioned above your SEO needs to be "better than that of your competitors. This could mean you can do all the SEO required to get your top rankings within a few hours because your competitors have done little or no SEO. At the other extreme it could mean you need a full time team of SEO specialists to match the budget and resource of your competitors.

Some websites are SEOed once, some SEO non-stop spending thousands, tens of thousands or hundreds of thousands to keep their rankings.
If you would like to know what you are up against contact us for an SEO audit on your competitors.
What is involved in comprehensive SEO?

Below is the basic checklist for SEO and tells you what most search engines take into account when choosing who to display first. How much weighting they give to each factor is a matter of dispute and varies from search engine to search engine. All of these are covered in more detail throughout this guide.

In no (well known) particular order your website will rank better for a particular keyword if:
The coding is not poor

    your code has been (X)HTML validated by W3C
    your CSS has been validated by W3C
    you don't use the meta refresh tag to forward to another page
    at least 20% of the code on your page is text which the user can read
    the keyword being searched is in the readable text of your page to a density of between 3 and 6%

The coding is helpful
    the alt tags for images are sensibly used to explain the image
    the images are below 50kb so the page loads quickly
    the H1, H2, etc tags are used correctly
    the images have width and height attributes so the page contents won't distort if they fail to load
    menus and navigation are not controlled by javascript or flash which search engines find hard to follow

There is no scamming and limited copying
    there are no cases where the text and the background colour are the same
    the image alt tags don't have keywords stuffed inside them
    the keywords found on the page match keywords found in the title and meta tags
    the majority of the content is unique - not coming from RSS feeds or copied and pasted from websites the search engines have already indexed

The meta tags are used correctly
    the meta tags reflect the keywords found on each page
    The title is about 65 characters long and the description is about 150 characters long
    All the meta tags are used and used correctly

The URLs have certain charactaristics
    ideally your domain name is at least several months old
    You have defined your canonicalization (i.e. is it http://www.mysite.com or http://mysite.com?)
    your domain name contains one keyword or phrase you are targeting
    your url contains the keyword being searched
    your urls are not dynamic (i.e. not http://www.shop.com/product.php?type=television)
    You have a large number of urls (pages) on your website containing the keyword (think how many pages Amazon has with 'Books' as a keyword)

    Your website has files especially for search engines

    you have a sitemap.xml file containing all the pages of your website
    you have a robots.txt file which guides the search engines robots and spiders
    you have uploaded your sitemap files to Google, Bing and Yahoo

Your website has the right links

    there are links within your website that contain the keyword being searched, even if they link to other pages in your website
    There are links from other websites and those websites/webpages:
        contain similar content or keywords
        aren't link farms
        aren't pay per link
        aren't in a link wheel
        don't contain an excessive number of links
        don't get a link back from you (link swapping / reciprocal links)
        perform well in Google (e.g. show up in the top results for popular searches)
    There are out bound links from your website that go to other sites of similar content
    Your text is cross linked with other pages on your website
    There are less than 100 links, internal or outbound, on each page of your site
    You do not have so many links (compared to actual orginal content) that the search engines mistake you for a link farm

Your website has a good CTR and low bounce
    when the search engines display your website in the search results some users click through (the Click Through Rate - CTR)
    users don't immediately click the back button realising it is not what they were looking for (the Bounce Rate)
    users click deeper into your website
    users stay on your website longer than they stay on your competitor's site

All things being equal
You will hear this phrase a great deal when we talk about SEO. We mean that if there are two websites that are exactly the same and one of them changes for the better, it will be ranked higher.

Can your site be SEOed?
Not all websites can be if they are fundamentally flawed in some way. Below are examples of websites that would be difficult to SEO:

    Websites containing duplicate content - e.g. a site made up of song lyrics (if it has been done search engines see no reason to index what they already have.
    Websites that are mainly advertisements - search engines want to index content, not ads
    Websites that are mainly lists of links to other websites

Do you need SEO?
The answer is invariably 'Yes' but how much you need to carry out and how often can vary dramatically. In general:

    If you are coming up top in search engine results you should carry out SEO on a regular basis to ensure you stay there and not be toppled by one of your competitors
    If you aren't coming up top then you definitely need SEO!

The stages of SEO
These pages are a step by step walk through guide on how to do optimisation and fall into two main areas:

    Stop the search engines penalising your website or "how to make the search engines stop hating you"!
    Start getting promoted up the results in the search engines or "how to get the search engines to like you"!

Each of these stages is broken down into smaller and more managable steps but we recommend reading the whole guide first so you can keep some of the later steps in mind right from the beginning.
How long will SEO take to work?

Much depends on the size of your business and the state of your current website. Remember that many large corporations employ teams of SEO professionals full time which gives you some idea of the resources a large company needs.

A great deal will also depend on the size of your ambitions! If you want to get to the top of search engine results for "Jim's bicycle shop guildford" it's not going to take as long as dominating the keyword phrase "LCD TVs". This said there are clever, and legal, ways to get round even the most popular keywords - we will come to these later.

But for either the SEO steps are the same, it is simply the effort at each stage that varies. And always remember the process is cyclical - when you get to the end it's time to go back to the beginning and start again along these lines.

    Go through the entire process.
    Wait for the search engines to pick up the changes (time frames can vary greatly here depending on the keywords you are aiming for).
    Review your improvements ... and any dissapointments
    Review your ambitions
    Go through the entire process again if necessary

Why your SEO work might show no improvements in your rankings

It's an unfortunate truth but carrying out real Search Engine Optimization and then seeing no change in your rankings can be very telling. It means your competitors are also doing their own SEO and what you have done so far has just held the boat steady.
When SEO can damage your website's rankings

Apart from the obvious issues of practicing Black Hat SEO it is possible to carry out legit optimization but simply get it wrong.

One of the most common errors is just to concentrate on visitor numbers. But if you treat it as a simple numbers game this can drive up your bounce rate and cause a drop in the average amount of time users spend on your pages, both of which will have a negative effect on your rankings
SEO for free

These pages contain everything you need to know in order to work through your own optimisation because the only true way to get your website optimised for free is to do it yourself. But even this isn't truly free, your time has value and optimising your website takes a great deal of it so weigh things up carefully.

As a word of caution don't become so obssessed with SEO that you forget to run your own business. You may laugh now but it happens.

Remember to treat 'Free' SEO services offered to you with a great deal of caution. Unfortunately there is no such thing as a free lunch. Some sites are just after your email for their spamming lists, some companies place time bombs in your code that will freeze your website until you pay for them to be unlocked, and so the list of horror stories goes on.
Do SEO yourself or contract it out

We have put this SEO guide together because it gives an overview of our process when working with clients and gives them greater transparency into our services. If, once you've read it through, the thought "Wooah! This is going to be a lot of work" comes to mind then get in touch and we can give you a SEO quote to do the job for you.

                                                  Most Common SEO Mistakes

1.    Stupid you have made your pages ‘NOINDEX’
Yes, this is the number 1 mistake made by most of site owners. They set their website and pages as noindex.

When a Google Bot or other search engine’s bot visit your page and found NOINDEX Meta tag then it doesn’t index your site and your site will not be available on search engine.

If you don’t find your website or pages after making it live then check if there is an NOINDEX tag on page. If it is there then remove it from proper place.
top 7 seo mistakes, most common seo mistakes, biggest SEO mistakes

2.     Not using Anchor text for internal links
Many times we just put the URL of our internal posts/pages without using any anchor text; according to SEO it is waste of interlinking.
Always use proper ‘Anchor Text’ no matter whether it is internal link or external link.
Avoid using ‘Click Here’ or ‘Read more’ anchor text wherever possible to utilize Anchor text property effectively.

3.    Use what people search on search engine
Usually website owner used such terms for their Title or Keyword phrase that is not generally search by internet user.
e.g. “Mt. Everest Height” is a bad keyword phrase because a general user will search – “What is the height of Mount Everest”.
So think in terms of internet user because ultimately they are going to search and read your article.

4.    Setting Title Tag automatically
Title tag is one of the most important factors that decide your ranking in SERP; don’t use automatically generated Titles.
Do some research on search engines and select some meaningful title that usually people search.
Read: – How to create Eye Catching Search Engine Friendly Title

5.    Don’t ignore internal linking
Usually people are too lazy in internal linking. Internal Linking not only give life to your old but important article but it also helps to bot to explore your site.

Interlinking SEO Tips- Too much interlinking is not good in respect of your readers and search engine both. Try to limit 1-2 interlink for every 500 words.

6.    Using Same Anchor text for backlink
Usually People target a single keyword as anchor text for all their backlinks to target first page in SERP for that keyword.
Google has recently penalized those sites that were heavily focusing on single keyword as anchor text for their thousands of backlinks.
Google suggests use more than one keyword or keyword phrase as anchor text. This is known as ‘Anchor Text Diversity’.

7.     Keyword Stuffing
One of the biggest mistakes that usually done by bloggers and content writer is ‘Keyword Stuffing’. They have a perception that more occurrence of ‘Keywords’ or ‘Keyword Phrase’ in a page make it more optimized but it is totally wrong.

Don’t put your keyword unnecessarily in every line. Search engine algorithm will consider it ‘Keyword Stuffing’ and your reader will find it annoying. So you will get negative response from your user and search engine both.

Suggested Keyword density for an article should be around 1-2% (but my personal suggestion is try to write naturally then it will automatically come as balanced Keyword Density).

Keyword Density- Occurrence of a specific word in respect of every 100 word is known as ‘Keyword Density’ for that word.

101 SEO Tips | All in one SEO Guide of 101 SEO Tips

   Hi All,

Today, I am trying to cover all my SEO knowledge into 101 SEO Tips. I am working on SEO and Search Engine based web applications since last 5 years. This article is essence of my SEO knowledge.

1-      SEO Stands for ‘Search Engine Optimization’. SEO is a process to optimize your website to improve your ranking in SERP.

2-      SEO can be divided into two parts ‘On Page SEO’ and ‘Off Page SEO’.

3-      On-page SEO covers putting right keywords in right place, ‘site navigation’, ‘content quality’, ‘page loading speed’, ‘your sitemap’ and ‘your internal linking strategy’.

SEO Tips related to On Page SEO

4-      Title tag of your page is very important. Put your all-important keywords in it wisely. Put your Primary keyword in the starting of title and then your secondary and other keywords. Title tag is core of on page SEO.

5-      Try to keep your Title length under 60 characters as most of search engine supports 60 characters only in Title.

6-      If your Title is contain more than 60 characters then search engine re-write your article automatically and you may lose your keyword placement benefit.

7-      URL is another important place of on page SEO. Put your primary keyword in URL and don’t make it lengthy.

8-      Avoid stop words in URL (e.g. a, an, the etc.).

9-      Quality content is backbone of on page SEO. If your content is not of high quality then all your effort that you have put in on page SEO is of no use.

10-   Highlight your keyword or keyword phrase by making them bold or underline or Italic.

11-   Don’t try to put your keywords in every line of article as it may make it spamy and Google can penalize you for ‘Keyword Stuffing’.

12-   Interlinking (linking back your old article) is very important part of on page SEO.

13-   Don’t interlink more than 2-3 article in an article otherwise it will be annoying for your readers.

14-   Interlinking your other articles help bots to explore your blog/site.

15-   Put your important keyword in ‘Alt’ attribute of image for better image optimization.

16-   You can use your keywords in name of the image as well.

17-   Use ‘Hyphen’ instead of blank spaces while naming an image or other file. It is better for SEO. E.g. ‘SEO-Tips.jpg’.

18-   Don’t put too much images in a single article as it may increase your page loading time and that will give a bad effect on your on page SEO.

19-   2-3 lines just above the image are important for image SEO. Use these lines to describe the image.

20-   Smooth navigation is also an important part of on page SEO.

21-   Smooth navigation helps bots to explore your whole site easily.

22-   There should not be any broken link in your site.

23-   Broken links are bad for your on page SEO. It can hurt your ranking as well.

24-   For quick indexing of your site, submit your sitemap file to webmaster tool of search engine.

25-   Please ensure that there should not be any access restriction on your sitemap file.

26-   Although Meta ‘Keyword’ tag is no more used by Google to decide your ranking in SERP but still some search engines use it. So don’t ignore it and put your keywords in Meta ‘Keyword’ tag appropriately.

27-   Meta ‘Description’ tag is another important area of on page SEO. It improves your CTR.

28-   Text length of Meta ‘description’ tag should be under 160 characters only.

29-   If you are republishing content of an already existing article then add ‘canonical’ Meta tag to tell search engine about original source URL to avoid duplicate content penalty.

30-   Long tail keywords (combination of two or more words) are easy to rank high in search engine than targeting a specific keyword.

31-   Page layout also plays important role in your on page SEO. Your website UI should be ‘neat & clean’ and it should be responsive to other devices as well (e.g. Laptop, smart phones and tablet).

32-   Include combination of your target keyword phrases in a page’s H1 and H2 tags.

33-   Instead of using same keyword again and again in your article you should use synonyms of your main keyword. It makes your keyword placement more natural and it is good for SEO as well.

34-   First 50 words are very important of your page. SEO suggests putting your main keyword in that.

SEO Tips – Off Page SEO

35-   Off page SEO cover all SEO activities that you do outside of your website to improve its ranking in SERP.

36-   Major Off page SEO activity is to get high quality backlinks (links from other websites to your websites/blog) for your website.

37-   You can get natural backlinks from forums, directory submission, Press releases, Social book marking sites, social networking sites, local listing and yellow pages websites, guest posts and commenting on other blogs/websites.

38-   Best way to get natural high quality backlink that can improve your website SEO exponentially is to create high quality unique and useful content that people like to reference in their article; because when people add your article/websites as reference then it consider a natural backlink and search engine likes such backlinks.

39-   Recently search engine has started giving value to social signals (e.g. Facebook, like, share, comments or Tweets etc.)

40-   Concept for social signal is search engine believes that the content which is shared and liked by people definitely will be of high quality so search engine has started counting social signal as ranking factor in their algorithms.

41-   Add links of your social profiles on your website so that more and more visitor can connect you’re your social profiles.

SEO Tips – Concept of DoFollow and Nofollow links

42-   Outgoing links (links from your site to other sites) with attribute <rel=’nofollow’> doesn’t pass any link juice from your site to other site.

43-   Outgoing links (links from your site to other sites) with attribute <rel=’dofollow’> pass any link juice from your site to other site.

44-   Incoming links (links from other sites to your sites) with attribute <rel=’nofollow’> doesn’t pass any link juice from other sites to your site.

45-   Incoming links (links from other sites to your sites) with attribute <rel=’dofollow’> pass link juice from other sites to your site.

46-   SEO suggests that we should maintain a proper balance between dofollow outgoing and dofollow incoming links.

47-   Nofollow incoming link doesn’t pass links but it doesn’t mean that it is of no use. It helps bots to know about your site and help it to explore your site that is good for your site SEO.

48-   All affiliate links on your site must be nofollow to avoid any link related penalty.

49-   All sponsored ads and link must be nofollow otherwise Google can consider that you are involve in buy/sell backlinks that is against Google Guidelines and can badly affect your sites SEO.

SEO Tips – Backlinks

50-   Core of search engine ranking algorithm and SEO revolves around backlinks (Link to your site from other websites).

51-   ‘Anchor Text’ (visible part of a link) play an important role in any backlink.

52-   SEO concepts suggest that backlink should be from similar niche sites (e.g. health blog should get backlinks from health blog only not from travel blog).

53-   Backlink from high page rank and high authority sites boost your SEO exponentially.

54-   Backlink creation is not a onetime task it’s a continuous process.

55-   Don’t add thousands of backlink over night as it may put your site under search engine penalty.

56-   Webmasters that focus on single keyword as anchor text on their thousands of backlink has been penalized by Google recently for over optimization.

57-   SEO suggests that use different keywords or combination of keywords as ‘Anchor Text’ to bring anchor text diversity in your backlink profile.

58-   A backlink consider as quality backlink if it has following qualities

    If it is from similar niche site.
    If it is from a high PageRank and Authority site

59-   If a page has 10 outgoing links then Page Rank link juice will be divided equally into 10 links so try to get backlink from a site which has minimum outbound links.

60-   Don’t buy/sell backlinks.

61-   Avoid backlinks from any link building network as Google is totally against such link building networks.

62-   Commenting on other’s blogs and Guest Posts are natural way to get quality backlinks.

63-   Your sites Page rank depends upon number and quality of incoming links.

64-   Dofollow and Nofollow both type of incoming links are important for your website/blog. Dofollow incoming links bring link juice to your domain that is good for your site SEO and Nofollow links help search engine bots to explore your site and it brings lots of referral traffic as well.

SEO Tips - Concept of NoIndex

65-   If your site has a noindex Meta tag then no search engine will index your website. This is biggest SEO mistake done by most of webmasters.

66-   If you want any specific page not to be index in search engine then add NoIndex Meta tag in the head section of its HTML.

Example – <Meta name=”robots” content=”noindex”>

67-   Link with <rel=’nofollow, noindex’> value don’t pass any link juice and bot will not index that link as well.

SEO Tips – Tools that can help you to improve/analyze your SEO

68-   Google Webmaster Tool (GWT) – It help to check your keywords ranking and backlink details.

69-   ‘Disavow’ tool in GWT help to remove poor or spam backlinks to your sites. It helps you to protect your website from Negative SEO as well.

70-   GWT tool has function that help you to de-index/remove your indexed page that you don’t want to be indexed or you have deleted from your site (to avoid 404 error).

71-   Google Analytics is another helpful tool from Google that help us to measure our traffic, keywords, and traffic source.

72-   Create account on different social networking sites (Google+, Facebook Fan page, Facebook groups, Tweeter to share links through tweets etc.) and promote your links/images to get better social signals that improve your off page SEO.

73-   Google Keyword Tool – It help you to select most suitable keywords for your website.

74-   Google Trend – It help you to get latest trends that people looking in search engines.

SEO Tips – Some advance SEO Tips

75-   Use ‘301 redirect’ whenever you change your domain or URL structure. ‘301 redirect’ help you to transfer your link juice (Page Rank benefit) to your new URL.

76-   Avoid multiple URL redirects (e.g. Domain ‘A’ to Domain ‘B’ and Domain ‘B’ to Domain ‘C’).

77-   Set-up a usable ‘404 error’ page. Provide useful content and links to your pages on your 404 page.

78-   Set Author markup to improve your Authorship. Google has started giving value to Authorship in search engine ranking algorithm.

79-   For search engines ‘www.domain.com’ and ‘www.blog.domain.com’ are two different domains and both required two separate SEO profiles.

80-   SEO suggests that it is much better to with a folder strategy than creating a sub domain to get root level domain authority benefit. E.g. www.domain.com\blog is better than www.blog.domain.com

81-   A breadcrumb is also part of advanced website navigation that allows a user to see where the current page is in relation to the Web site’s hierarchy. It adds value for people visiting your site as they always aware about where they are. it is also add value to your SEO as it is keyword rich.
E.g. SEO – On-Page SEO – Image Optimization.

82-   Optimize your site for faster load time by minimizing add-ons, heavy images, animations and flash etc.

SEO Tips – Do’s and don’ts while doing SEO for your website

83-   Don’t copy and paste content from other websites.

84-   Don’t use Black hat SEO techniques to get quick success (e.g. auto backlink generator software.).

85-   Don’t participate in any link building networks.

86-   Don’t get/give links from porn or gambling sites.

87-   Diversify your backlink profile. Try to get different links from a wide range of IP addresses.

88-   Don’t get link only for your home page; try to get links for your inner page well to improve your inner page ranking as well.

89-   There is a thin line between ‘Right Keyword placement’ and ‘Keyword Stuffing’. Put your keyword naturally, don’t manipulate them.

90-   Hidden text and links comes under black hat SEO. Don’t try to hide links using same text color as of background.

91-   Don’t use cloaking (different content for human and search engine bot of same page) to optimize your page.

92-   Don’t ignore errors and warning reported by Google Webmaster Tool. They are usually about accessing your sites. Resolve then and respond properly in GWT. If you ignore these errors then it may lead to bad impact on your ranking in SERP.

93-   Do not try to manipulate your Keyword Density. If you write naturally Keyword Density will automatically be ideal one.

94-   Title attribute of link and image has no SEO values now.

95-   Don’t put your main keyword more than twice in your Title tag.

96-   Search Engine bots doesn’t execute/understand your JavaScript code so it doesn’t make any sense to put your SEO effort in JavaScript.

SEO Tips – Characteristics of SEO

97-   SEO takes time to show you results.

98-   SEO require continuous monitoring of search engine updates and implementation these change into your SEO strategy.

99-   Every website is different so one SEO strategy that works well for one site doesn’t guarantee to work for another website as well.

SEO Tips – Success Mantra my 100th & 101th SEO Tips

100-   Content is king and Search engine likes those sites which provide regular fresh content. So publish fresh and useful content regularly to improve your ranking in SERP.

101-    Don’t write for search engines; write for humans because at the end only real human will read your articles not search engines.

                                            25 High PageRank Sites To get BackLinks

Here is a collection of 25 high page rank web sites where you can post your contents, create your profiles, and drop your site’s URL without any reciprocal link from your site. Once you create these high page rank backlinks, they will be a source of web traffic to your site for years to come. So, here is the list

1. EHOW.com Write how to articles or videos. Post your link in your profile. Also a good source of information if you want to know how to do something.

2. WikiHow.com Same as eHow but you can edit existing wiki pages or create your own. Cleverly put your link in “Sources and Citations” section

3. 43Things.com You have to sign up for participation. Post your own goals or reply to posted “to do” list. Occasionally, insert your own link as a resource.

4. Squidoo.com This is one of my favorite. Build your lenses and you can add links to your site, embed your YouTube videos and flickr photos.

5. AssociatedContent.com You can add your link in your profile. Not a favorite of mine.

6. HubPages.com Another site like Squidoo and AssociatedContent. You can put links to your sites in the contents you create here.

7. Digg.com The most popular news ranking site. If you have good blog posts you can post them here. If your article goes to the home page, you will attract thousands of high page rank backlinks and tens of thousands of visitors for a short period. Be prepared for handle the load otherwise you will bring down your server.

8. Reddit.com Another news popularity site. Same as Digg. Post your blog articles here but don’t submit your entire site.

9. Answers.yahoo.com Ask questions and post answers to others questions. You can post links to your site in your answers.

10. Xanga.com A community blog. Crete keyword rich contents and links to your sites in the posts.

11. Kiva.org A microfinance site. You lend to and borrow from individual entrepreneurs. Create a profile page and link to your site from your profile page.

12. Geocities.com One of the oldest site. Create a few mini websites and links to your web sites from the geocities pages.

13. Twitter.com Create an account using a keyword and post your link in your profile.

14. Propeller.com Another news popularity site. Put you site’s link in your profile page.

15. Tradebit.com A site where you can buy and sell digital contents. If you ebooks, your own recorded music, etc., put your keywords in listing pointing to your site’s URL.

16. Angelfire.com Another old site like Geocities. Create your mini sites and put links to your site on the mini site pages.

17. Weebly.com A web 2.0 site where you can create your own mini sites like Geocites. Use the same technique you use for Geocites and Angelfire for back links to your sites.

18. Blogowogo.com A blog aggregation site. If you are running a blog, add your RSS feed to their site and any time you post new articles in your blog, your page at Blogowogo will be updated.

19. Tumblr.com Post and share your photos, articles, links, music, and videos. Use you site’s link in the profile page.

20. StumbleUpon.com Discover great web pages and share with your friends. You can submit your site and individual pages to StumbleUpon.

21. eZineArticles.com The most popular article directory. Submit your articles with author’s box under each article. You can use up to two links to your site in each article.

22. Flickr.com The most popular photo sharing site. You can drop your site’s link on the profile page.

23. MyBlogLog.com Share your online activity on a single page. Link to your sites from the profile page.

24. FastCompany.com If you are passionate about business idea, you should sign up with this very respected site. You can use anchor text in your profile page to link to your web site.

25. YouTube.com The most popular video sharing site. If you don’t have an account with YouTube, you should sign up immediately. Upload interesting and funny videos. Create your profile and link to your site.

SEO Audit

When you start your seo campaign, it is important to do seo audit. It is kind of health check of website as well as seo program. Seo audit is recommended and it should be taken in to consideration for seo strategy. There are many things to take in to consideration.

Keyword Research & Optimisation
Identifying your keywords, monthly keyword search is a first thing to do for any seo campaign. And appropriate keyword placement on website. Also it is very important for checking content of website too.

Technical Audit:
    Technical Audit refers to
    Checking website´s html validation
    Seo Friendly Urls
    Keyword Proximity
    Checking URL Length
    Page Size
    Image Size
    Javascript Navigation
    Broken Link Check

Content Audit:
    Check Content & Keyword Placement
    Hyperlink Placement Check
    Title Tag
    Meta Tag
    Bold, Header Tag Placement Check

Link Audit:
    Backlink Check
    Link Farm Check
    Directory Check
    Spam Protection Check

Brand/Media Audit:
    Web 2.0 Property Check
    Online Reputation Check
    Media Exposure Check

Testing robots.txt files made easier

Webmaster level: intermediate-advanced
To crawl, or not to crawl, that is the robots.txt question.
Making and maintaining correct robots.txt files can sometimes be difficult. While most sites have it easy (tip: they often don't even need a robots.txt file!), finding the directives within a large robots.txt file that are or were blocking individual URLs can be quite tricky. To make that easier, we're now announcing an updated robots.txt testing tool in Webmaster Tools.
You can find the updated testing tool in Webmaster Tools within the Crawl section:
Here you'll see the current robots.txt file, and can test new URLs to see whether they're disallowed for crawling. To guide your way through complicated directives, it will highlight the specific one that led to the final decision. You can make changes in the file and test those too, you'll just need to upload the new version of the file to your server afterwards to make the changes take effect. Our developers site has more about robots.txt directives and how the files are processed.
Additionally, you'll be able to review older versions of your robots.txt file, and see when access issues block us from crawling. For example, if Googlebot sees a 500 server error for the robots.txt file, we'll generally pause further crawling of the website.
Since there may be some errors or warnings shown for your existing sites, we recommend double-checking their robots.txt files. You can also combine it with other parts of Webmaster Tools: for example, you might use the updated Fetch as Google tool to render important pages on your website. If any blocked URLs are reported, you can use this robots.txt tester to find the directive that's blocking them, and, of course, then improve that. A common problem we've seen comes from old robots.txt files that block CSS, JavaScript, or mobile content — fixing that is often trivial once you've seen it.

How to increase LinkPopularity?

There are various ways of increasing your web site link popularity. I'm listing out some important tips which are easily doable.

1. Submit your site in popular search engines manually. Don't go for automated submission.

2. Get your site listed in Open Directory Projects like dmog.org, yahoo.com. Getting listed in these directories will give your site a boost in link popularity and improve search engine ranking in other search engines.

3. Provide high quality content - people will naturally link to your site if you have what they want and no where is available.

4. Leverage your personal relations with other webmasters. Put your site link on their sites. One way links often count for more than reciprocal links.

5. Participate in Link Exchange Program. Find top 20 sites doing the same business and contact them for reciprocal links. Link exchange between unrelated sites might affect the ranking of websites in the Search Engine.

6. If you are subscribed in a forum and forum does not have any restriction to keep your site link as your signature then it can help you to increase your site popularity.

7. Submit your site to bookmark sites like DIGG, and Slashdot etc. Before submitting please go through their spam policy.

8. Write good articles in blogging sites and give few references of your links with-in that article.

9. Keep providing good content to your site visitors. Try to keep them busy on your site. If possible create forums, news letters, blogs etc.

There are other ways but you need to spend some dollars to go for such alternative.

· Buy a place on high rank website where you can put your link.

Subscribe for google's Adwords program to drive traffic towards your site.

You can go for alternative advertising option to increase the number of hits on your site which will result in your site link popularity.

Penguin 3.0 – What you need to know.

On Sunday Google confirmed that they updated Penguin on Friday. In case you aren’t familiar with Penguin, it is designed to target sites that are spammy, especially sites that are violating linking guidelines.

The problem with Penguin is that once you are hit by it, no matter how much clean-up effort you make, you have to wait until it runs again to be credited for that change and see an improvement. It has been over a year since the last update, so as you can imagine, site owners have been anxiously awaiting this update.

This is the 6th update of Penguin. The first one ran on April 24, 2012.

A few things you need to know:

If you were previously hit by Penguin and did clean-up work, you should see some improvement after this update. If not, you have more work to do.
If you disavowed links within the past 3 weeks, it won’t count for this update. Google explained at SMX that it was too late for a disavow to impact this run. You will have to wait for the next update to run.
Google says they are going to run the updates more frequently. We shall see!
Keep in mind, that you may see a decrease in traffic after Penguin and it doesn’t necessarily mean you’ve been hit. If you were hit, the decrease will be significant. You could just be “collateral damage” – meaning some of your ranking may be as a result of links to your site and when Penguin runs, if any of those links were discounted or devalued, they aren’t going to help you the way they did before – so you would see a decrease.

Action plan:

1. Monitor traffic to get a feel for the impact this is having on your site.
2. Check your Link Profile to ensure it’s healthy.
3. If you suspect you’ve been hit at all, get to work on cleaning links so you can be ready for the next update.
4. Get active on social media and create quality content for your site.

Update 40 SEO Blog List for Research

These are the Update 40 SEO Blog List for Research you should read always. I was actually a simple surprised to see that quality SEO blog list are very rare. Much of what I came across was pure crap which contained overly optimized articles that were written for the quantity of content, rather than the quality.
The update 40 SEO blog list aren’t solely based on my personal opinion. In fact, part of the reason I wrote this post was to find more and better resources. Here are some of the criteria I used when deciding whether or not to include the blog in this top 40 SEO blog list.

List of Update 40 SEO Blog :
1. The moz blog
2. Search engine land
3. Quick Sprout
4. YouMoz
5. Matt Cutts
6. SEOBOOK
7. Rand Fishkin
8. Search Engine Watch
9. Search Engine Journal
10. Bruce Clay
11. Seo by the Sea
12. Search Engine Roundtable
13. Digital Relevance
14. Daily SEO Blog
15. CopyBlogger
16. David Naylor
17. Daily SEO Tip
18. Upcity
19. SEO Theory
20. ClickZ
21. Marketing Pilgrim
22. Search Engine Guide
23. REELSEO
24. Higher Visibility
25. Yoast
26. Jhon Battelle's Searcg Blog
27. Backlinko
28. OptimizePrime
29. SEOno
30. WordStream
31. Zazzle Media
32. Koozai
33. SEO Nick
34. Kaiser The Sage
35. DejanSEO
36. Small Business Online Coach
37. iAcquire
38. David Leonhardt’s SEO and Social Media Marketing
39. SiegeMedia
40. Seo Gadget

Matt Cutts’ Google SEO Tips For 2015

If you’ve been around the Search Engine Optimization (SEO) world for some time, the name Matt Cutts surely familiar for you. He is one of Google’s leading algorithm developer. His focus? Stopping webspam and punishing low-quality content websites.

Remember that expression; “keep your friends close and your enemies closer?” Although I don’t view Matt Cutts as an enemy (I actually appreciate his endeavor to rid the world of terrible, spammy websites), I do believe that it’s important to heed his advice when it’s given.

One of the greatest mysteries in online marketing is knowing how Google works. By following advice that comes straight from the mouth of Matt Cutts, you can get a better grasp on how to write SEO content.

Here are the top five tips from Matt Cutts that we believe you should follow in your SEO content marketing strategy.

Tip #1: Don’t Neglect the Body of Your Content.

My two cents: There’s a wealth of SEO advice that tells you to think about the headlines and title tags in your documents. Although important, it’s equally critical to supplement your headlines with meaningful body text.

Strengthen the claims you made in your headlines by backing them up in the paragraphs on your pages. Focus on elaborating a little bit more in the text on your web pages and posts. That will make it easier for Google to see why they should rank your website higher up on the search engines.

Tip #2: Know Your Audience

My two cents: When trying to balance jargon vs. clear content, ask yourself this; “What terms is my audience using in the search box?” Those terms are telling of the depth of content your audience wants.

Most of the time, your audience will want information that’s clear and easy to understand. You want to write something that’s compelling to your end reader. Knowing the terminology they use to describe their problem or question will help you know what terminology to use when answering their needs.

Once in awhile, jargon is okay to use on a website. For example, if you’re speaking directly to people in a scientific industry who know and understand technical terms, it’s okay to use them once in awhile in your content.

For the most part, using general terms and clarifying a complex topic will make you look smarter and more reliable. Remember, as Matt Cutts says, the easier you can explain a topic, the better you appear to understand what you’re saying. The more you add in jargon and technical speak, the messier things get, which scares a lot of people away.

Tip #3: The Best Way to Compete is With Better Content on Your Site.

My two cents: Offers that sound too good to be true, usually are. Follow your gut. If you get an offer for an SEO strategy that guarantees to skyrocket you to the top of search engine results, run! Theproduce high quality content to score higher seo rankingsse offers are obviously bogus and could do more harm than good.

To make your website competitive in search engine results, focus on offering high-quality content. If you’re helpful, people will land on your web page, share your content, and show Google you’re worth ranking high.

That takes time. It takes effort. But it works. More important, it’s cheaper and more sustainable over the long run to use a “white hat,” (Google’s preferred) approach to SEO.

Tip #4: Take a Goldilocks Approach to Your Home Page Content

My two cents: It’s one of the most debated topics in content marketing; “how much content should be on my homepage?”

Having too much could take too long to download, slowing down your website and scaring your audience away. Having too little won’t tell your visitor or Google what you’re all about, which could get you punished in the long run.

Use the Goldilocks rule when it comes to home page content.

Matt Cutts tends to prefer a little bit more text on the home page. He suggests using text where it makes sense on your home page. If you have a lot of images, add short descriptions below the text to describe what the pictures are all about. Remember, Google can’t read images so you need to use your text to tell GoogleBot what you’re showing.

Another good way to do this is by including your blog posts on the home page. You’ll add keywords and content naturally, without slowing down the performance of your website.

Tip #5: Fight Back When Your Content is Stolen

My two cents: One of the most damaging things that can happen to your online reputation with Google is having other pages rip off your content. Suddenly, Google doesn’t know whether you copied Joe Schmo’s content or vice versa, so you’re both punished for duplicate content.

If you notice someone has copied your content, file a Digital Millennium Copyright Act (DMCA) notice with Google. This is where you send Google the details of the copied article and let them know it’s a copy of your original article. The other person will get the notice and they can either take it down or dispute the request.

Most of the time, Google has an accurate record of the original creator of the article. That’s good news because it means your site won’t get punished for another site’s poor SEO practices. Still, it’s good to be vigilant and report duplicate content whenever possible, just in case.

SEO LIFE CYCLE | LINK BUILDING | HOW TO LINK BUILDING | SEO PROCESS

noreply@blogger.com (Seo Terminology Analytics) — Mon, 04 Feb 2013 15:24:00 +0000

SEO LIFE CYCLE

1.SEARCH ENGINE FRIENDLINESS ANALYSIS
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

2. KEYWORD &SITE CONTENT ANALYSIS
Content analysis or textual analysis is a methodology in the social sciences for studying the content of communication. Earl Babbie defines it as "the study of recorded human communications, such as books,
websites, paintings and laws."

3.METATAG & SITE STRUCTURE ANALYSIS

a . Meta Tag & Description Analysis
Also important is the meta tag and descriptions. We have tremendous experience in developing the proper meta tags and descriptions.

b. Site Structure Analysis
Believe it or not, when optimizing your site for google, yahoo and bing, you are essentially following a series of rules set forth by these search engines. Our mission is to enable your site to be seen properly and in its full capacity. In order to do so, we need to follow the rules. This includes your robots.txt file, google base and yahoo shopping feed, dynamic sitemap, .xml sitemap, and identification of any additional issues through google webmaster tools.

4. SITEMAP OR XML CREATION

By placing a formatted xml file with site map on your webserver, you enable Search Engine crawlers (like Google) to find out what pages are present and which have recently changed, and to crawl your site accordingly.

5.SEARCH ENGINE SUBMISIONS
Search engine submission is how a web master submits a web site directly to a search engine. While Search Engine Submission is often seen as a way to promote a web site, it generally is not necessary because the major search engines like Google, Yahoo, and Bing use crawlers, bots, and spiders that eventually would find most web sites on the Internet all by themselves.
There are two basic reasons to submit a web site or web page to a search engine. The first reason would be to add an entirely new web site because the site operators would rather not wait for a search engine to discover them. The second reason is to have a web page or web site updated in the respective search engine.

LINK BUILDING&DIRECTORY SUBMISSIONS,WRITE BLOGS,ARTICLES:
Link building or web link developing includes the process of creating backlinks for your website. Backlink means link of a web page from other websites for a web page. Backlinks are very much beneficial for a website, higher the no. of backlinks, higher a website ranks in search engines.

Creating backlinks is a process that keeps on changing over a period of time. There are many approaches for link building which work well

1. Directory submission: There are many online directories which give you the option of submitting the link of your site relevant to a category among many categories. This drives traffic and also helps in creating backlinks for your website.

2. Social Bookmarking: In social bookmarking, you submit a web page of your website to let the viewers allow to view and bookmark your favorite web pages. Through social bookmarking you can build your presence in the online world and it is also helpful in promoting your business.

3. Article Submission: In this method, you post articles in article submission sites, through this method not only you get traffic to your site but also backlinks for your site.

4. Press Releases : Press release is another way of building links. You just need to search for good press release submission sites and submitting the press release on those sites. This is also helpful in creating links.

5. Blog Commenting : Commenting on blogs is also helpful in link building. Through commenting you can provide the link of your website so that if visitors find the website of their interest then you will get traffic and also backlinks.

WEBSITE ANALYTICS& COMPETITOR ANALYSIS:
1.Website Analytics: Service offering traffic measurement and interactive reporting for small and large sites, which includes visitor tracking, navigation analysis, traffic segmentation

2.Competitor Analysis: the process of identifying the performance and marketing strategy of competitive brands or products in the marketplace. In order to plan an effective marketing strategy, marketers need to know about the competitive environment and to find out all they can about competitors' products, prices, communication channels quality, and service so as to determine areas of competitive advantage and disadvantage.

Statistic Analysis
Statistical analysis gives you partial information from what you need to know. It gives you the details of the country of your visitors, number of times they clicked on to your site, how long they were on to your site, etc. But the problem is that you might be receiving number of hits per day, but they might be visiting your site only for a few seconds.

META Tag Setup
We have a tag that is created in order to give the keywords, description details and other related information to spiders. It is invisible, and can be seen only by viewing the source of the page.

Site content optimization
To have search engine visibility, you need to use keywords and phrases focusing your main targeted audience’s queries. You must ensure that these words frequently used in your page and is quite prominently seen. Too much of these used can appear to be a spam.

HTML code optimization (optional)
Use a clean HTML code using CSS tyles. They benefit you, by enabling you to place the styles in the external files thus reducing the size of the page and improving the update format by reducing file size and fast updation. Simply updating the external css style file would give you the changes all over the site.

Descriptive site map creation
A sitemap has all the links to all pages of the site. Navigation is simpler for you and the search engine to crawl, thus ensuring that all pages are found.
Search Engine submission (free search engines)
A term used for registration of the website with the search engines.

Link exchange page creation
Link exchange pages are for exchanging links between high quality websites. It is called as reciprocal link exchange page.

Link Popularity campaign
Number of incoming links or the outgoing links for your site from various sites and directories is known as link popularity. Directories can include Business directory, Web directory and links from sites with articles
Link popularity is achieved when you add links to various search engines, websites and directories. It is popularly known as link building. Greater the number of incoming or inbound links, greater the page rank and page popularity.

Campaign duration (Maintenance)
Many organizations feel that once their site has been optimized, then their work over the site optimization is complete, while actually there is much more. They do not realize that the search engines keep changing their algorithms at regular intervals, hence having tremendous impact over your site’s rank and position. You need to realize that a SEO campaign / maintenance is an ongoing process that needs to be monitored regularly to have a competitive edge and reach your targeted results using your specific keywords.

SEO Maintenance Service include:
    Keyword monitoring
    Web Statistics
    Log Tracking
    Website rank monitoring
    Re-optimization of few keywords (optional)

Without these services, your site’s position can slowly get down in the search engine results. It continuously keeps you above your competitor, while they are continuously trying to push you down the various search results. This can happen very easily, or can also not happen at all.
Monitor search engine & directory submissions

Monitoring and Identifying added links whether back link is present or not. Deleting if it is not present.

Web ranking report
This report gives you complete details about your Google page rank. Google uses link popularity as one of the measure to decide on your page rank. Quality inbound links can enhance the page rank (PR > 3). Google also uses an algorithm called the PageRank to finalize on the page rank for the pages that match the search keyword.

Link Popularity Report
This report is considered as a valuable while dealing with the visibility of the web page in top search engines. Websites requires atleast one incoming links in order to be indexed by the some search engines, else they are sure to be left out without being indexed. This report gives you information of number of inbound links with top search engines, link partners and directories.

Keyword position report (SERP)
SERPs - Search Engine Results Positions for keywords are clearly known from this report. It measures the position of keywords in top search engines by using the rankings given to the web page by the search engines while optimizing.

Search Engine Optimization SEO Life Cycle
The Search Engine Optimisation industry is growing day by day all over the world. Different companies use different SEO techniques from spam to ethical Search Engine Optimisation. Here we are discussing the general ethical SEO life cycle, and SEO Bank are strictly using these standards and improving all the standards according to the changes of search engines.

As SEO has become an industry itself there has also bee an increase of processes involved in whole SEO from domain name to link building strategies. Here we are discussing the general SEO life cycle and working methodology of SEO Bank.

If you already have a website, you must know about the current visibility of your website in different search engines. Look at the search terms which are good in search engines for your website. Also keep an eye on your previous stats. If you are going to completely redesign your website, all of this information will be very useful for future work.

Optimization
The best way of optimisation is the on page optimisation. Before starting optimisation it is necessary to check the keyword density and frequency. We will be going through all the pages and optimising each page for specified keywords. With this, also rectifying the title, Meta and navigation of page, which will be more visible for search engine. If necessary also integrate new pages with the website to increase the visibility for search engines for more traffic generation.

Submission
Once the website has been optimised, you now need to submit your optimised website in different directories and place your link in different websites. This will give great exposure to your website and increase visibility of your website. This entire submission process is done by human hand, instead of automated process. Therefore it is better to submit your website in the directories like Yahoo, DMOZ, MSN etc.

Link Building Strategies
All SEO agree that link strategy is the most critical part of a SEO life cycle. First we analysis your website and remove the broken links within the website and improve internal linking of website. Internal linking spreads the PageRank across the website. You also need to concentrate on the external linking. At SEO Bank we are providing the external link strategies for our clients. We submit websites in different websites with PR 4+. More about link building strategies.

The most important thing in the whole SEO life cycle and getting good rankings in search engines is the link popularity. In other words we can say a website has how many quality inbound links. Before taking a step ahead for link building one must knows about the dynamics of link popularity building and link buildings strategies.

A good link building strategy can increase the traffic for a website and gives qualified traffic. SEO experts and SEO Banks consultants are in agreement that placing links on a relevant and a good quality website make the difference in website traffic. According to most of the search engines algorithm, relevant inbound links to a website can increase the search engines ranking and also help to increase the PageRank.

However, this whole process also needs some other considerations and factors. Here we are the explanations for most common link building strategies.

Reciprocal Links
Simply, it a link exchange program between two websites or companies. Both parties are committed and place each others link in the form of text or banners for a specified time period. In link building strategies, this is the most common technique. It is matter of trust and commitment, but exchanging too many links with other websites is not a guarantee that you will get more traffic. You also need to be careful when you are exchanging a link because you are casting your vote in the favour of other.

One Way Link
This is the best link building strategy for any website. But on the other hand it is also difficult to implement because you need quality and relevant websites which will put your website link on their website. With One Way Linking the other website is casting a vote in your favour but in reciprocal linking both parties are casting votes for each other. In search engines algorithm, One Way Linking has more recognition.

Google and Yahoo are one of the biggest search engines on the planet. Both have implemented the link popularity as PageRank and WebRank. However placing your link or exchanging link needs a lot of consideration. Here at SEO Bank our Search Engine Optimisation experts are implementing the whole link building process very professionally and it looks very natural to search engines.

Create a blog
Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content.A blog is essential to many strategies I list below, such as linking out. You absolutely need a blog in today's online environment to survive.

Create an RSS feed
If your blog is run on any of the popular Content Management Systems, you'll already have an RSS feed. If you don't, create one. If you do, burn it at Feedburner.com so you can get statistics on your subscribers.

For link building, it's simple. There are sites out there that will scrape your content (stealing it without permission). When they do, make sure you get a link back by 1) including links to other pages on your site in your posts and 2) installing the RSS footer plugin for WordPress (adds a link to your blog after every post).

Interlink
You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text.

This is something that most people overlook, and I advise you to please not! Make sure to steer your content in the direction of other posts or pages so you can link to them.

Profile links
If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice).

Research competitors
A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. While some links are unobtainable (i.e. a random mention in a news post), others can be diamonds in the rough (a high quality niche directory).

Article directories
You can submit your articles & blog posts to article syndication sites. Although they don't pass much value, they're still worth submitting at least a couple articles to. In return, you'll get a link or two in your author bio, depending on the site.

Web 2.0 submission
web 2.0 sites are similar to article directories, but instead, you can add images, video, and other interactive features to your content. These usually pass more value than article directories, but it depends on the authority of the site.

Press release submission
By submitting a press release to distribution sites or specific syndication sites, you can build links if you add one or two into the body of the release. Some options are paid, while others are free.

Company directory submissions
Just like general web directories, you can submit your site to general company directories. You really don't even need an actual company; you only need a website.

Video submissions
If you have video content, make sure you're getting links from all that hard work. The best list is here. Just as a heads up, some sites only provide nofollow links, and they're usually in the description.

If you're looking to submit videos on a large scale, consider checking out OneLoad. It's a paid service, but it can save you some serious time.

Niche specific directories
As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid.Example: Business.com, a directory for business websites. Submit here.

Web cam directories
If you set up a Webcam, you can get a few high quality links, such as the PR7 directory listed below.If you're wondering where to set it up, don't worry; it doesn't have to be Times Square. I've seen a few of highway roads set up right outside of their offices (pretty lame, right?). You can do something similar. If you want, set it up some place awesome, because it could attract links on its own.

Logo design directories
Most of you have logos for your website or company, so get a few links in return for them.

Free web directories
There are hundreds of free web directories to submit your site to. The only qualification you need is to have an active website. Because these links are so easy to get, though, they don't pass much value. Still, there are a few free general directory links that pass both link juice and trust.

Non-English directories
If you've created multiple versions of your site in different languages, you can get links for it. Here's a great listof German directories.

RSS directories
If you have an RSS feed, you can submit it to RSS directories. There are hundreds. Here's a fantastic list(scroll down) of RSS directories to start out.Although these links won't be directly to your content, they'll pass link juice to your RSS feed which links to any content you linked to in your posts.Example: www.Feedage.com. Submit here (create an account first).

Blog directories
If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap.

EBook directories
If you've already written a few eBooks, or if you plan to, there are a solid amount of eBook directories you can get links from.

Widget directories
Although the majority of widget directories you come across don't outright give you a link, you can still do some serious link building with them. If you make sure there's a link somewhere in your widget, you can get it in front of large audiences with these directories, and in doing so, some will embed them (thus, you earn a few links).

Paid directories
Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money.

Guest posting
Bloggers, just like me, sometimes have trouble cranking out content on a regular basis. That's where you can help. Pitch bloggers to ask if you could guest blog, because if they say yes, you can get a few links from the post, and if the blog is popular, you can drive traffic too.

Here's a fantastic guide on the entire guest blogging process.

If you want, use sites like Blogger Link Up and My Blog Guest to connect with bloggers who need content. It's scalable, but the bloggers you get in touch with aren't usually very authoritative (they're mostly mid-level bloggers).

Google Maps mashup
Google Maps is a great tool, and you can use it to attract links if you get it in front of the right audience. A great idea would be to map out all the industry events taking place this year.

Twitter
If you've got a Twitter account, then you've got 15 easy links in the bag.

Outside of those, there are numerous ways to build links with Twitter. Instead of listing them all here, just watch this video.

Social bookmarking
Sites like Delicious, Digg, and Pinterest offer a bit of link equity through social bookmarks. Because they're so easy to abuse, they don't have much value, but if you're looking to get the ball rolling in the beginning, think about bookmarking all of your posts and pages.

The only ones you should really be using are these 10, Pinterest, and niche specific ones (i.e. Inbound.org for inbound marketing).

Create Useful Things
If you build it, they will come. There are numerous things you can create that webmasters can embed on their site. In return, of course, you’ll get links.

Some of these things will also naturally attract links to the page you’re offering on them, so they work both ways.

WordPress themes
If you're thinking about designing WordPress themes, know this: the links you get have little value, and that to gain any real value, the anchor text needs not to be spammy (i.e. exact match) and the theme needs to be used by sites with relevant content.

Widgets
By creating embeddable widgets, webmasters can place them on their site, and if you coded it correctly, you can easily get a link back.

Blog commenting
It's definitely classified as low hanging fruit, but you can still get value from commenting on blogs.

To get the most value, comment on relevant blogs, dofollow blogs (blogs that offer followed links to their commenters), and CommentLuv blogs (blogs that have the CommentLuv plugin installed).

If you do it right, you'll build rapport with bloggers and links at the same time.

Forum posting
Forum posting is a great way to find the people in your industry that are really passionate about your niche. Again, you'll get links when you post in the right forums.

Your Twitter followers
Someone who follows you on Twitter is much more likely to link to you than those who don't. Use this strategy to scrape your followers, find the influencers, and develop relationships with them for future link opportunities.

Top commentators widget
Some blogs have a top commentators widget that displays the top commentators in the sidebar of their blog. All you have to do is make it up on that leaderboard and you'll get a sitewide link. Granted it might take 10-15 comments, it's still worth it.

Make sure you don't drop all of the comments on the same day; you'd look like an idiot. Do one or two a day for a couple weeks until you get that link.

Local listings
Submit your site to local listings. Here's a fantastic list created by Peter Attia of all the best sites for this.

Set up free blogs
Setting up free blogs for others is fantastic, because doing it might be complex for others, but easy for you. Make sure you get a link from their blogroll in return.

Get your own Wikipedia page
As opposed to contributing, having a Wikipedia page about you or your company is something to look into if you've already built up authority. If you're well known, this is a great option & a huge way to build trust.

Make sure you're not the one writing it; have someone else write it, because it needs to be as unbiased as possible.

Affiliate program
It's a strategy past its prime, but by starting an affiliate program, you can not only get links through affiliate links, but you can also get links to the affiliate program page itself (affiliate bloggers will link out if they like it).

Video embeds
By including links in the embed code of videos, and reaching out to bloggers to host them (i.e. as part of an upcoming post), you can get a link for each embed.

Google Alerts
Google Alerts is one of the best, free prospecting tools on the Web. What better way to get prospects than from Google themselves?

Seo Link Building Techniques&How to do Link Building in Seo

It's no secret Google uses links to measure the authority of web pages. If a web page attracts links from other pages Google's algorithm, the software it uses to rank pages and decide which page is number one for a search result, increases the importance of a page.
Anatomy of a Link

Page A loves Page B The most common analogy of a link is to liken it to a vote. If page A links to page B then page A is suggesting page B is a good page, page A likes page B. The only slight complication is the nofollow tag. In a nutshell the nofollow tag allows links to be added to a page that create a click-able link to another page without the link passing a vote. These are used for text link adverts for example where they will send traffic to another page without passing a vote.

I'm not going to go into any more detail on the nofollow tag here but I'd strongly advise reading the WikiPedia page for an in depth explanation. In short if you want to link from a page on your site to a page on another site without inferring any kind of endorsement use the nofollow tag.

How come Links Important

To put it simply: a hyperlink is really a vote. Every link pointing to your site from another website tells the various search engines the other site finds your resource valuable and therefore, the engines read this as a prefer your website. Therefore it should be about getting tons of links and you are done correctly? Wrong. This is incorrect as …

Not All Votes Are the same

Unlike your personal vote within an election, some votes are worth a lot more than others plus some votes count Much more than yours (unless of course you’re a author for the Google.com domain then you obviously have the very best vote). The fundamental factors that affect a link’s value to your website are:

The website strength - the effectiveness of the site that is pointing to yours is really a significant (and historically abused) element in the valuation of links. In the absence of other easily-visible criteria let’s look at PageRank like a key valuation of the site’s strength. If a site with a PageRank 8 links to your web page, this vote is worth much more than a link from the PageRank 3 site. This is because a PageRank 8 website is, in Google’s eyes, a far more important site compared to PageRank 3 site.

Relevance - the relevance of the site linking for you is, contrary, more important than the usual site’s strength. Should you operate a bed a breakfast in Utah a link from a PageRank 3 bed and breakfast is going to be worth more than the usual link from a PageRank 5 web design site. El born area is a bit grey for the reason that it depends on the engine’s ability to determine what is relevant and what is not however we’ve seen evidence that this area is powerful at this stage hanging around and is only becoming more important with time.

Anchor-text - the actual text used to connect to your site is vitally important. I have seen extremely strong sites get beaten out by weak ones simply due to the poor use of anchor test. If you’re link building to your site be sure to incorporate your keywords within the text that backlinks and, if possible, the precise phrase you are attempting to position for. At the same time, you cannot make all of your anchor-text the identical - how can that possibly look natural?

Position - the position of a link on the page and the quantity of other links on that page impacts the need for a link. A link in the footer of the page is offered less weight than a link near the top, a link within the content of a page is given excess fat than the usual link inside a listing of links and a link on a page with 50 other links is given less weight than the usual link on a page with only a few other links. If we consider it - this will make sense. Many of these things indicate whether the site with the outbound links actually intends for just one of their visitors to follow the link or not. From an engine’s perspective - the greater it seems that a site wants a link to become clicked on, the higher the weight that link (or vote) is given.

Admittedly there are a variety of other factors but this is really a beginners guide. Following a considerations above will insure that as you make each link decision - you’re likelihood of making the best choices will be significantly higher than if you ignore them. Ignoring them might not get you penalized or banned however it will make your career much more time consuming as you secure less valuable links and thus need to build way over following he right methods.

Link Searching
Link search is never easy – and don’t believe blog entries that tell you link search is easy. It’s not. Even when you get to find a link worth having, you’ll still have to negotiate with the webmaster in order to get it.

Link Baiting
Linkbaiting is more an art than work. There are lots of linkbuilding techniques out there and people have asked me over and over again about which is the best one. Personally I’d say linkbaiting would be one of your best shots – if you have the knowledge and talent to make it work.

Backlink Trolling
There are lots of ways to spy out a competitor’s moves in the internet marketing world. All websites are public. All websites are visible. Therefore all public activities of a website can be studied. One of those things are the backlinks of any website. And since you and your competitors are on the same playing field, why not try a little competition backlink trolling?

Link Placements
Where you place your link in your website is one of the most overlooked linkbuilding techniques of SEO specialists today. The importance of where your link exists in a page is critical. So what do you need to know about link placements?

Broken Linkbuilding
Broken Link Building is another technique that SEO specialists use discreetly – it’s also one of the helpful ones. Why not, when you’re trying to fix a webmaster’s broken link for him?

Web 2.0 Linkbuilding
The web is getting better and better at serving users. There are so many websites transitioning to a web 2.0 model of user experience and functionality – and now there is what we call web 2.0 linkbuilding. It’s nothing too complicated – let me show you how.

News Release Linkbuilding
I’m sure along your SEO journey, you’ve most probably already encountered news release. This linkbuilding technique is usually a great way to attract links through other publishers and press release websites. And as you well know, other publishers and press release websites can generate a lot of buzz – and they usually have good PageRank juice to boot!

Relationship Building
This is arguably the most powerful linkbuilding technique there is. Having great relationships around you to availably help you out in your linkbuilding efforts is a priceless arsenal to behold for any linkbuilder. The idea is simple.